What is the danger in offering giveaways in exchange for links?
-
In this Whiteboard Friday video, Rand says there is a danger in offering products for blogs to give away, simply requesting a link to your product or website in exchange for the giveaway. Could someone elaborate on what the danger is?
Is this also the case with offering products for review?
-
The answer is - it is risky ground. Some say it is good marketing, but there are examples of this backfiring - so the best advice is to be aware of the risks and tread lightly. Technically when you really look at it - it is good marketing, but it is also an alternative to paying cash, and Google doesn't like this type of link building
Giveaways and even offering a discount in exchange for a link can land you in hot water. Take the whole Overstock penalty for example, they were getting links on EDU sites by offering discounts to students and faculty. Good marketing or shady link building? Debatable. Would they have gotten caught if they weren't such a big name? Who knows...
To be on the safe side, my recommendation is to host a giveaway, but make no mention of "linking back" to your site. You can probably say "please share this contest with your friends and family" but "sharing" isn't necessarily asking for a link. Any links obtained out of interest in the contest are earned through good marketing/content.
Edited to add:
You also have to consider FTC disclosures when giving away any product for a review.
Also, I can't find it right now, I will continue looking, but I think remember reading something from Matt stating that if you are giving away a product you have to ask them to no-follow any links.
-
In my situation I am doing this for introducing my brand. I give them a product to review and I have a giveaway / prize every month. The link will always stay but may be to same or different page of my site. I also want to do it for many sites.
I appreciate to hear from SEOmoz staff also
Thank you for your response
-
They get the giveaway and then remove the link!
-
This was my question yesterday and I got completely
different answer!!?? I wish we would get more response. I understand both sides of arguments.http://www.seomoz.org/q/is-it-a-good-idea-to-participate-in-review-giveaway-bloggers
-
It can constitute a link scheme. When a search engine finds out, they could determine that the links you've received aren't legitimate and may subject you and the sites linking to you to a penalty.
It also technically counts as buying a link. You are essentially trading something that has value for a link to your site. Absent following one of these suggestions you run the risk of being flagged for buying links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
Are links from charities really better than 'normal' links.
Hi Guys. Just wondering about this idea that links from Charities are particularly good. I've heard people say that links from .org sites are particularly strong. But anyone can get a .org domain, it's just that charities tend to use them more often. Right? I just don't get the logic. Can anyone give more detail about this? Is it a myth? Is there quality info on this topic I can check out? We're working with several charities at the moment, and they all seem happy to blog and link to us...so I just wanted to know a little more. Isaac.
Link Building | | isaac6630 -
Is there an extra SEO benefit for linking to pages that link to you?
Currently working on a link-building strategy and have gotten a few mentions. Just curious if there is any SEO benefits of linking back to the pages my site was mentioned and linked on? Would love to hear your thoughts, thanks!
Link Building | | Derrald0 -
Does nofollow link has any effect on link building
I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank. Can anyone explain the effect of nofollow link on website ranking?
Link Building | | petwho0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Links below the snippet
Hello, Does anybody know how can i obtain links under the snippet (see the example in the image attached) ? Thank you in advance! Cosmin zXhsG
Link Building | | cosmin_bicoiu0 -
New Links added
I have added a number of quality inbound links to my site. How long does it take to see the effects of these links into my seomoz statistics?
Link Building | | molachef1