Query: Analytics Goal Conversion
-
Please see the attached image. Can anyone please explain the attached image.
Goal Overview tab says 8 Goals.
but in the attached image says, 3 visitors finished, I've even set the required step as well, so it is also not possible to goal might have completed from any other page.
Thanks
-
You're Right Doug, Thanks for the help. I got the answer
-
I don't know if you saw my edit to the reply above, but the funnels you set up in the goal setup only apply to the funnel visualisation report which may account for some disparity with the numbers.
I usually take a look at the Reverse Goal Path, selecting a tight time frame to check the numbers. I'll often see more goal conversions here (as it's not applying the funnel) than when I look at the funnel visualisation report.
You'll see the direct entrances that didn't pass through the funnel, but you should be able to count up the visits that did and tally these with the funnel visualisation.
The Goal Flow visualisation is always a bit out as it uses a sample of the data. Good for big picture stuff, but you can't use it if you want to know the exact numbers.
The Goals Overview does not take your funnel into account. It's the total number of people hitting your goal page regardless of whether they followed your funnel or not so this will tend to be higher. Again you can use the Goal Reverse Path or Goal URLs and select the previous step as a secondary dimension to see how the number work.
-
Doug, it is quite possible that some visitors would directly be going to the goal Page, but when I've already created a funnel for goal conversion and required step is also there so I assume that it should not be counted as converted goals at least not in Google Analytics, isn't it?
Its been a week now, but tracking has started yesterday only. Required step added the same day I created Goals and funnel.
-
Please check the first image in Question. that one is admin section screen shot.
-
Providing a screen shot of the admin screen where the goal is set up may be of use.
-
It looks like you've getting some visits directly to your goal page. I suspect you'll find that the page is in google's index try looking for:
site:www.{yourdomain}.com "thanks"
How long have your goals been set up? Do your current goal setting apply for the entire period? When did you add the required step?
Edit: Also note that the funnels you set up in the goal setup only apply to the funnel visualisation report which may account for some disparity with the numbers.
Do you know how many actual conversion there have been? How many contact emails?
-
This is only Goal which I've created as an experiment. I need to create several other goals as well.
Could you please be specific with what exactly you need from me?
PFA the other possible screen shot for your perusal
Thanks,
-
Can you provide some more information - such as a screenshot of your goals overview page? I'd hard so see what's happening from just the one image of your funnel.
How many goals have you set up? Is this the only one?
The image you've posted does indeed show that nobody entered the goal page without going through the proceeding step.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better use Google Analytics? This is for Conversion Rate Optimization purposes
Hi Moz-ers, I've had much help from the Moz community and hoping you can help me out on this one too. I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect... Is it possible to set up Google analytics to track this? These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization. As usual, looking forward to the advice we receive! Thanks,
Conversion Rate Optimization | | Eric_S
Eric0 -
Experiences Tracking Phone Call Conversions?
Tracking conversions via phone call can be challenging. The Adwords phone ads only register a conversion if someone clicks on the phone number from their mobile phone. In many cases a landing page on a website has a lead/contact form AND a phone number displayed. The user calling that number would not be registered as a conversion unless you setup multiple virtual forwarding phone numbers for prominent keywords, ad groups and/or campaigns. This can be costly for smaller advertisers. Has anyone done or know of any empirical data on the average percentage of leads generated via phone call versus online form on a landing page. I know it can vary from business type to business type (and the form layout itself will have a modest effect.) More specifically I'm interested in the professional business services industry such as Engineering, Surveying, Commercial Real Estate, Accounting, etc. So for example if you conversion rate for online form submission on a landing page is 3%, and your phone number is prominently displayed, what would be a realistic ballpark estimate for the actual conversion rate including phone calls? 25% more? 50% more? Double? "Ballpark" is the keyword here. Just seeing if anyone has measured this and what their results were.
Conversion Rate Optimization | | JCCMoz1 -
Attribution model - the weighted number of conversions - GA
Hi, 1.Can someone explain me with an example what is "The weighted number of conversions under the custom selected attribution model"? How Analytics calculate it? 2. If I increase e.g social source for 1.4 in my attribution model, my organic or direct source are loosing that weighted number of conversions. Could it be because of organic or direct getting lower credit, or for some other reason? Ty. Br.
Conversion Rate Optimization | | Tormar0 -
Tracking Facebook Mobile Visits to Desktop Conversions?
Hi. If I set an ad in Facebook, I can obviously track visits, conversions and so on from that ad and see if they where mobile or desktop. However, how do I, if possible track a mobile visitor who the converts on a desktop? Eg. I go on XXX Facebook Ad on my mobile whilst in work, look around. Like what I see. Then I go home from work, open my laptopn and go on XXX website and send an email enquiry form in. Is this possible to track? Thanks
Conversion Rate Optimization | | YNWA0 -
PayPal Visits Increase in Referral Traffic in Google Analytics
We've noticed recently on an E-Commerce website that we manage that PayPal has recently shown a large increase in Referral Traffic on the website. Is anyone having an experience with this and how can we block it? It seems like its counting the traffic that leave to PayPal to complete a purchase and then return to the site as increased traffic. The increase started to occur around April 29, 2015 and I'm wondering if this has anything to do with any recent updates made by PayPal? Any insight or other experiences would be greatly appreciated. Thanks!
Conversion Rate Optimization | | SEO5Team0 -
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0