Home Page Link Juice Dilution
-
I have worked to build out a keyword targeted library of over 700 Guides of approx. 800 word each. They are specifically targeted at actionable verticals and contain 3x strategically placed CTAs in each article. So far, I have only managed to get a low level of uniques per day to this section of the website.
This website's external backlinks are largely pointed at the home page. Furthermore, the home page has a footer link to 10,000 SEO crawl-able user generated profiles. These profiles have little potential for conversion and offer little value.
Given the above information, I was hoping that someone could help me with the following questions:
-
Is it possible that home page link juice is becoming diluted as result 10,000 user profiles being live on the site?
-
If so, can a "no follow" on the home page footer link to the user profiles prevent the juice from transferring?
Overall, I would like to redirect this PR5 domain's link juice to these guides where they will have a much higher conversion rate.
-
-
You didn't say how the 700+ guides are structured ? Are they organised into categories ?
Answer: These guides are organized into 30 different categories.
How does a visitor get from the homepage to these pages?
Answer: The visitor gets to these pages from the home page via a main category link in the footer of the website. Unfortunately, there is not an option for placing these links higher up in the page.
Are they interlinked ?
Answer: Yes
I hope these answers were helpful in some way. Can you please update me on you thoughts of how I can increase traffic. Additionally, do you think that having 10,000 live profiles could potentially dilute the link juice in another way?
-
I don't think that single link to the 10,000 profiles is the problem. Even if you nofollow it, the link juice is still being spent, but not given to the link.
You didn't say how the 700+ guides are structured ? How does a visitor get from the homepage to these pages? Are they organised into categories ? Are they interlinked ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links from homepage and other pages
Hello, I'm curious what the difference is between internal links from the homepage and category pages. Make it sense to give some internal links from category pages (with a high PA) to an another page for a boost in the search results? Or is the link value too low in this case? Thanks in advance,
Intermediate & Advanced SEO | | MarcelMoz
Marcel1 -
Landing pages, are my pages competing?
If I have identified a keyword which generates income and when searched in google my homepage comes up ranked second, should I still create a landing page based on that keyword or will it compete with my homepage and cause it to rank lower?
Intermediate & Advanced SEO | | The_Great_Projects0 -
Is their value in linking to PPC landing pages and using rel="canonical"
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,
Intermediate & Advanced SEO | | BrandExpSteve0 -
Internal links to preferential pages
Hi all, I have question about internal linking and canonical tags. I'm working on an ecommerce website which has migrated platform (shopify to magento) and the website design has been updated to a whole new look. Due to the switch to magento, the developers have managed to change the internal linking structure to product pages. The old set up was that category pages (on urls domain.com/collections/brand-name) for each brand would link to products via the following url format: domain.com/products/product-name . This product url was the preferential version that duplicate product pages generated by shopify would have their canonical tags pointing to. This set up was working fine. Now what's happened is that the category pages have been changed to link to products via dynamically generated urls based on the user journey. So products are now linked to via the following urls: domain.com/collection/brand-name/product-name . These new product pages have canonical tags pointing back to the original preferential urls (domain.com/products/product-name). But this means that the preferential URLs for products are now NOT linked to anywhere on the website apart from within canonical tags and within the website's sitemap. I'm correct in thinking that this definitely isn't a good thing, right? I've actually noticed Google starting to index the non-preferential versions of the product pages in addition to the preferential versions, so it looks like Google perhaps is ignoring the canonical tags as there are so many internal links pointing to non-preferential pages, and no on-site links to the actual preferential pages? I've recommended to the developers that they change this back to how it was, where the preferential product pages (domain.com/products/product-name) were linked to from collection pages. I just would like clarification from the Moz community that this is the right call to make? Since the migration to the new website & platform we've seen a decrease in search traffic, despite all redirects being set up. So I feel that technical issues like this can't be doing the website any favours at all. If anyone could help out and let me know if what I suggested is correct then that would be excellent. Thank you!
Intermediate & Advanced SEO | | Guy_OTS0 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Meta NOINDEX and links into the pages?
If I have internal links pointing to pages that are META NO INDEX, will Google still index them? Or does that only apply to pages that are linked to from an external domain? Thanks!
Intermediate & Advanced SEO | | bjs20100 -
To land page or not to land page
Hey all, I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO. Here's an example of the website page structure: General Home Page > Sub Category 1 Home Page
Intermediate & Advanced SEO | | DPSSeomonkey
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 > Sub Category 2 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category. Thanks!0 -
Rankings for Home vs. Internal Pages - Potential 301?
Hi everyone: A site I'm working with until recently was ranking page 1 for its primary keyword. For the last month, they've dropped to page 4. One thing we've noticed is that the page that is ranking is an internal page (http://www.example.com/keyword-string) and at this point, everything ranking above us is ranking based on the root domain (http://www.competitor.com). We've eliminated Panda, penalties, and any other obvious causes for the drop in rankings. We have similar or better page rank, external links, domain trust, etc. in comparison to the sites still ranking page 1. We think this may be part of our problem. Has anyone else dealt with this? What did you do to change it and how did it work? We're considering eliminating the existing internal page and 301'ing to the home page. The keyword in question is the core of the business, so this is a natural change, but we're loath to lose years of investment in promoting the internal page. Also, the site was originally optimized with the primary keyword throughout (appears in META tags, headers on multiple pages). How important is it to clear these out to make Google see the home page as most relevant? Thanks!!
Intermediate & Advanced SEO | | kdcomms0