India and Link Building
-
A client of mine has decided to work all Link Building through an India team that she's used for a few years. The problem that I'm having with this situation is that the link building list below contains quite a few 0/10 PR websites, spam websites, and websites that have no direct relation to the client's industry. Am I wrong in thinking that link building should be done to high PR, authoritative sites that are related the the client's industry?
The link below will take you to the Google Doc that contains all links built for this client. I would love it if someone could take a look at that list and tell me what they think. Is this recipe for disaster or great link building?
https://docs.google.com/open?id=0B4a0JOKKFu0SUFZRbFRBNUZJekE
Thank you so much!!!
-
This looks like exactly the type of link profile I am digging through all day long as I help webmasters deal with unnatural links penalties. The sad thing is that sites I am seeing that have a link profile like this actually were ranking well on the merits of these crappy links!
I believe that we've only just started to see the wrath of Google in regards to unnatural backlink profiles like this. Many sites have been hit with manual warnings and many by Penguin, but this is only the beginning. Link profiles like this are bad news.
-
This is definitely not 'great linkbuilding." It's spammy linkbuilding. Now, as the other commenters noted, spammy linkbuilding still works to some extent. The question is, how much is it working? Will it work at all by the end of the year? Given its limited benefit and the high likelihood that it will soon have no benefit whatsoever, is this the best use of your client's resources?
I'm a new in-house SEO at a company that has been doing something similar for years. It's still working, so we haven't stopped it yet. But I'm working on transitioning to the content-marketing model, so we'll survive the inevitable Penguin update that tanks it all. So educate your client about how outdated and spammy that kind of linkbuilding is, and make sure they understand that it's just a matter of time before it stops working. If they want to keep doing it for now, that's their choice. But they cannot afford to only do it. They also need to start a solid content-marketing plan ... and if they don't think they can execute a solid content-marketing plan, they need to think about shifting resources to other inbound marketing tactics like PPC.
-
Yes. It is a recipe for disaster. The problem is it's still working for some people, which is frustrating I know. You mentioned that she has been using this team for the past few years. What does the site have to show for it? My guess is that there's no proof that the site is benefiting from all these low level spammy links.
You need to find a way to show her proof that it's not helping. Has she been tracking her traffic and domain authority over time? Is there a correlation between those things and the link-building activities, either good or bad?
The other thing that I would do is show her an example of what happens to a site when all of that goes South. There are tons of examples of those.
If none of that works and you can't convince her that her business is too important to play games with, I'd maybe leave her to do the damage herself. You don't want that on your shoulders when you eventually move on to clients who do #RCS [Real Company Stuff]
-
I agree. They look damn scary. You can tell by looking at the list, they look like directory sort of links. Yes, definitely not a good idea...might might work really really short term but will haunt long term.
Provide some examples of how Google sent the un-natural links warning to hundreds of thousands of website owners. Link building / Off-page is always a bit tricky and the best bet is to build great content and if one out of 10 pieces of excellent, well researched, well written content ends up being loved, you get a ton of good quality, natural links, that money can't buy and your competition won't be able to achieve...easily.
-
The links from low authority, unrelated sites are not likely to help much. The anchor text (all keyword rich and targeting a couple of phrases) is scary. Warn the client about the Penguin mauling you expect when the client reaches the tipping point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-Page / Site Optimization+Link Building -check help!
HI all, have also Question One, i don't understand how is this website : competitor website http://hack-clash-royale. com/ beter them my website i analze i have more more backlink and my website is strong have good seo but not on first position, you can tell me what is problem, my website is 4-5# and competitor 1-2# .. thanks
Link Building | | Fahad5Saleem0 -
Any white label link building providers like Audience Bloom?
Have used the services of Audience Bloom and do think they are great in being able to provide white label link building services: http://www.audiencebloom.com/services/link-building/white-label-link-building-services-for-agencies/ They are quite expensive though and so we are wondering if any one can help to provide other similar and credible companies like them that offer white label link building but at a lower cost. We would appreciate the advice here of anyone that is unbiased and unaffiliated in providing an credible recommendations. Thanks so much!
Link Building | | Gavo0 -
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Site review : Should I finish on-page optimization before I start link building ??
Site Review am seeing slight improvement with a few keywords and have revamp site do i need to first on page before link building ? I was wondering do i need to complete all on page seo before i move on to link building & marketing content ?? Kindest regards, Stephen sportingdesires
Link Building | | sportingdesires0 -
How to link building 5days domain
i like to start give some backlinks to my brand new domain any advices for new domain ?
Link Building | | cutekid10 -
Link building when your domain name is your head term.
Hello, I am working with a company that their domain name is the same as the head term. For example, if I was going for the head term coffee, and my site was coffee.com. This is specifically in the medical space, and i'm competing directly with Web MD and The Mayo Clinic, my advantage on the term is the EMD. We have a legitimate site with thousands of pages of relevant content, and I am starting a guest blogging campaign on relevant health sites. My real challenge is when I go for anchor text links should I ideally go for [head term] or [headterm.com] as the anchor text. Thanks in advance for your insights Zach
Link Building | | Zachary_Russell0 -
Best link building activities to increase velocity.
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now. I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
Link Building | | Riona0