E-commerce Adding New Content - Blog vs New Page
-
I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings.
My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages?
Thanks!
SAM
-
Thanks Kate - I originally created the seperate blog so that it could develop into a brand of its own. But now the main ecomm site is getting stale and it is the revenue generator. We have articles and static pages on the site, but I am curious if going with a blog on the site would provide any additional benefits as opposed to continuing to add articles as static pages.
We are on an x-cart platform - would you go with a Wordpress add on?
Thanks,
SAM
-
Thanks Nakul - we do use the fireplacedecorating blog, but the main ecommerce site needs new content and new pages. I originally created the seperate blog so that it could develop into a brand of its own. But now the main ecomm site is getting stale. We have articles and static pages on the site, but I am curious if going with a blog on the site would provide any additional benefits as opposed to continuing to add articles as static pages.
Thanks,
SAM
-
I would add the blog to your e-commerce story. This way you can continuously create new content and you will aslo be able to create content to link out to and lead back to your e-commerce site, which should over all help you gain in traffic. I usually don't recommend keeping the blog separate from the e-commerce brand unless you have a significant reason for doing so. Is fireplacedecorating.com currently ranking? If so I understand why the blog is separate.
-
Sam You are not currently using the blog/domain at fireplacedecorating.com ? I like that domain better compared to the brand URL which is hyphenated. Anyways, to answer your question directly, I see that you already have a lot of content on your ecommerce store site. How is it doing ? It might make most sense to continue to strengthen and add new content there vs adding it to a brand new domain. You could also consider adding a www.brick-anew.com/blog. I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My blog is indexing only the archive and category pages
Hi there MOZ community. I am new to the QandA and have a question. I have a blog Its been live for months - but I can not get the posts to rank in the serps. Oddly only the categories rank. The posts are crawled it seems - but seen as less important for a reason I don't understand. Can anyone here help with this? See here for what i mean. I have had several wp sites rank well in the serps - and the posts do much better. Than the categories or archives - super odd. Thanks to all for help!
Intermediate & Advanced SEO | | walletapp0 -
On Page Content. has a H2 Tag but should I also use H3 tags for the sub headings within this body of content
Hi Mozzers, My on page content comes under my H2 tag. I have a few subheadings within my content to help break it up etc and currently this is just underlined (not bold or anything) and I am wondering from an SEO perspective, should I be making these sub headings H3 tags. Otherwise , I just have 500-750 words of content under an H2 tag which is what I am currently doing on my landing pages. thanks pete
Intermediate & Advanced SEO | | PeteC120 -
Breadcrumbs for E Commerce Site
Hi, Does anyone have experience with Breadcrumb nodes for e-commerce? http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.overstock.com%2FOffice-Supplies%2FOffice-Star-Professional-Air-Grid-Deluxe-Task-Chair%2F2605023%2Fproduct.html What happens if your product appears in more than one category? Should you let google spider the various breadcrumb routes to the category?? Which one would take preference in results? Right now, for ease of management, we have not enabled category URL paths to the product - so the product appears right after the domain, for example, www.mydomain.com/en/myproduct.html - If we do enable category URL paths, Any comments or opinions? Thanks!
Intermediate & Advanced SEO | | bjs20100 -
New my domain.com/blog option vs. my blog.mydomain.com option
Our e-commerce site has been on Big Commerce for about a year now. One thing many SEO folks had told us is that having a blog located at /blog was going to help more than a subdomain blog. option. BC has never had the option to have a blog hosted on their platform (/blog) until now. I am now wondering, since we have lost traffic in the past and are trying everything we can to regain it, if we should purchase the Wordpress Site Redirect upgrade and move the subdomain blog (blog.) to the new site option /blog. Any help or feedback from you is very much appreciated. I have attached a screenshot of our main website vs. our blog from Open Site Explorer in case it helps anything. I29Tw5P
Intermediate & Advanced SEO | | josh3300 -
Duplicate content within sections of a page but not full page duplicate content
Hi, I am working on a website redesign and the client offers several services and within those services some elements of the services crossover with one another. For example, they offer a service called Modelling and when you click onto that page several elements that build up that service are featured, so in this case 'mentoring'. Now mentoring is common to other services therefore will feature on other service pages. The page will feature a mixture of unique content to that service and small sections of duplicate content and I'm not sure how to treat this. One thing we have come up with is take the user through to a unique page to host all the content however some features do not warrant a page being created for this. Another idea is to have the feature pop up with inline content. Any thoughts/experience on this would be much appreciated.
Intermediate & Advanced SEO | | J_Sinclair0 -
Redirecting thin content city pages to the state page, 404s or 301s?
I have a large number of thin content city-level pages (possibly 20,000+) that I recently removed from a site. Currently, I have it set up to send a 404 header when any of these removed city-level pages are accessed. But I'm not sending the visitor (or search engine) to a site-wide 404 page. Instead, I'm using PHP to redirect the visitor to the corresponding state-level page for that removed city-level page. Something like: if (this city page should be removed) { header("HTTP/1.0 404 Not Found");
Intermediate & Advanced SEO | | rriot
header("Location:http://example.com/state-level-page")
exit();
} Is it problematic to send a 404 header and still redirect to a category-level page like this? By doing this, I'm sending any visitors to removed pages to the next most relevant page. Does it make more sense to 301 all the removed city-level pages to the state-level page? Also, these removed city-level pages collectively have very little to none inbound links from other sites. I suspect that any inbound links to these removed pages are from low quality scraper-type sites anyway. Thanks in advance!2 -
Duplicate Content on Product Pages
I'm getting a lot of duplicate content errors on my ecommerce site www.outdoormegastore.co.uk mainly centered around product pages. The products are completely different in terms of the title, meta data, product descriptions and images (with alt tags)but SEOmoz is still identifying them as duplicates and we've noticed a significant drop in google ranking lately. Admittedly the product descriptions are a little bit thin but I don't understand why the pages would be viewed as duplicates and therefore can be ranked lower? The content is definitely unique too. As an example these three pages have been identified as being duplicates of each other. http://www.outdoormegastore.co.uk/regatta-landtrek-25l-rucksack.html http://www.outdoormegastore.co.uk/canyon-bryce-adult-cycling-helmet-9045.html http://www.outdoormegastore.co.uk/outwell-minnesota-6-carpet-for-green-07-08-tent.html
Intermediate & Advanced SEO | | gavinhoman0 -
Blog Duplicate Content
Hi, I have a blog, and like most blogs I have various search options (subject matter, author, archive, etc) which produce the same content via different URLs. Should I implement the rel-canonical tag AND the meta robots tag (noindex, follow) on every page of duplicate blog content, or simply choose one or the other? What's best practice? Thanks Mozzers! Luke
Intermediate & Advanced SEO | | McTaggart0