Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
-
Lets discuss,
Ex-Googler (Search Quality/Webspam team) talking about SEO.
http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800
The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords?
And the PR quote, does relevance come above PR/DA/PA?
Thoughts?
-
I'm a bit leery of this. Where's the concrete proof that he ever worked for Google? I realize nothing he said was overly shocking, but still . . .
-
I think it's great. Like Deb said, they're trying to avoid people looking at SEO as a game in which you try to beat the system in order to get your site ranked. In my opinion, what Google wants is to produce relevant results that are natural and unforced. I feel that link building should now be termed "increasing brand awareness" and that previously important SEO buzzwords such as "keyword density" and "keyword proximity" should be shunned. SEO should be part of a marketing plan, not some sort of web "formula". Those that have interesting things to say and cool things to sell, and particularly those that do it in new and exciting ways, should be featured in the SERPs regardless of whether they are writing copy to please the search engines or not. Sometimes your best sales copy simply isn't something that an SEO "expert" would consider the best copy from an SEO perspective. I think the further into the future we go, the more alignment we will see between copy written for the visitors and copy written with search engines in mind. Heck this is already something that's taking effect now. For example: I write guest posts to showcase myself as a web authority, somebody who could be considered an expert in my fields of work. I get a tonne of people contacting me, following me and sharing my stuff after reading my guest posts because they see me as an authority. I get backlinks because of it. But I don't write guest posts because I want to build links specifically. I write guest posts to build my BRAND. That, I feel, is where SEO is headed.
-
Yes, Google is hell bent on making the whole concept of SEO irrelevant. But I think this is the golden opportunity for those who wish to do real marketing. Common guys, we are better than directory submission, article syndication and other sneaky things. I think Google is doing a great favor by decimating these spammy techniques and people who are into the field of marketing will eventually going to love this.
_And Yes Google does not want to kill SEO, it wants to kill those who are making a mockery of the whole concept of internet marketing. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can affiliate links benefit or hurt my seo?
I have just signed up with a company to do affiliate marketing for my site. I am now in the process of reaching out to publishers and seeing who will publish my link on their site. Is there any benefit in terms of seo for having these links, and can there be any potential downside to these links as well?
Link Building | | whiteonlySEO0 -
Mat Release SEO Impact
How do Mat Releases affect SEO? Does google recognize that your are syndicating duplicate content even if the content is being syndicated across top media outlets? Do these back links still carry any authority or can we even be penalized for the duplicate content? I came across mat releases here: http://matrelease.com/ An example of article syndication outlets: Guaranteed Placement on 800+ Media Sites. Generate guaranteed article placement on more than 800 respected online media outlets. Our digital distribution network includes: The LA Times; The Milwaukee Journal Sentinel (JS Online); Las Vegas Review Journal; Hearst media sites for the San Francisco Chronicle, Houston Chronicle and Connecticut Post and others; local TV news affiliate sites from ABC, CBS, FOX and others; and hundreds more trusted sites.
Link Building | | bloomnation0 -
Tracking SEO efforts
Is there any way in SEOMOZ I wan track whether my SEO efforts have moved me up the google rankings? I'm not sure how to benchmark to establish whether my efforts have made an improvement or not
Link Building | | Hardley0 -
How do you use a blog to help SEO.
Hi, So you launch a blog on your website, fill it with lots of great content and update weekly with more great content. From what I know your looking to gain 2 things! 1. Users linking back to your blog and 2. Sharing the content on social networks. Building up social lists on Twitter, Facebook, Google+ etc so when you do post something new you have a hub of users to help push your post by sharing it on social networks which should also help to generate more backlinks. Is this the main purpose of a blog for SEO? Would anything else apart from the above effect the SEO for the site? Maybe the freshness of content also has a positive impact! Also if your blog is picking up lots of links, for this example lets say 100 links a month and the rest of the site outside of the blog is picking up 10 a month will the blogs power of picking up links effect the rest of the sites rankings, would you need to anchor text link out of the posts in the blog to make the most out of it? Cheers
Link Building | | activitysuper0 -
Poor Links - SEO SpyGlass
Hello, I have been using a free trial of SEO SpyGlass and from what I can see we have a few low value links... Do you think we should get these removed? Is SEO Spyglass worth its money?
Link Building | | ScottBaxterWW0 -
Rankings on Google compared to Bing &Yahoo
Does anyone have any information about the differences between the search engines, im ranking #1 on google but only about 3rd or 4th on bing and yahoo. Cheers
Link Building | | eirianprice
EP0 -
Value no follow links from Google Content Network
Is there a value of using Google Content Network to add no follow links to the general linkscape of a website? I notice a lot of competion higher than me on SERPs for specific keywords have these links from website with high DA. We have tested the value of having Adsense adds, but they do not convert the traffic. We might consider using them for the purposes of ranking higher on SERPs though, and would appreciate any experinces with this.
Link Building | | inet-design0 -
Blackhat SEO firm had more success than whitehat me
I’ve been link building for a small online store. Before I took over their SEO, they hired a company who got them lots of spammy links over a 12 month contract. The spammy links didn't seem to improve or hurt rankings on their main keywords but general search traffic has almost doubled. Now I’m doing whitehat SEO for them and getting links through emailing bloggers and giving them reasons to link to us. Over 2 months (amongst over things) I’ve obtained links from around 35 websites, mostly PR 3 – 4 with a few up to PR 7. On my own website, a couple of links like this would produce a noticeable effect in the rankings, but I can’t seem to budge the ranks for this website. I’m concerned that they might just want to go back to their old SEO firm for more spam links. Am I doing the right thing? Am I getting links quick enough and how can I argue the case for whitehat if they’re getting more noticeable results from blackhat?
Link Building | | davidtube0