Multi Company websites
-
Hello SEO community !
Hope you'll have some good advice for this project.
I'm working for a group of companies just starting its SEO experience.
Nowadays they have 10 different websites with different names and pretty much the same objectives.
So basicly,
> Would it be better to gather all website under one adress with subdomains ?
They want to display almost the same info, blogs and products.. It make dupplicate content a real pain and Social Media strategy a nightmare.
More info:
-
10 websites for 8 subsidiaries, 1 holding, 1 online shop
-
Each subisdiary has english + its proper language
-
They want regular posts and info updates (blogs, newsletters)
-
They don't have all the same name
-
They all do the same activity
-
Online shop is full a product keywords
Ideas:
-
Working on the holding website as mother ship - for branding (social media), actu (blogs), CM (videos, and more)-
-
Displaying the online shop products in all websites (xml)
-
Diplaying blog updates (no full message) via xml on all websites
-
Linking all websites to the blog, shop and holding
Tks a lot !
-
-
You mean to display just one subsidiary website regarding the default language ?
By the way does someone know any good post on the sub domain links with the main domain ?
-
Hello
Tks for your return.
But it looks difficult to get "fresh" content for 11 websites and good SM strategy for 11 brands name.
" subdomain and have the appropriate rel="alternate" hereflang= set up?" is also a good alternative, but not always possible (see below)
3°) The biggest issue is that 1 or 2 websites have very different names.
I really think about doing the following:
> Holding website can be an open gate with little info and redirections regarding your country.
> Shop will make more money, so needs more attention (main website)
** > Blog in sub domain of the shop**
-> But how be sure the blog posts will benefit to all websites (sounds impossible)
-> Maybe with some regular articles speaking and linking into other company websites (a specific product or news) ?
-> Sub domain will have less impact on SEO that the full shop domain
> All subsidiary websites with the same template but different languages (not just translation but re writing in the local idiom)
-> But issue is that some website deserve up to 15 countries with different languages
-> So English version has to be in every website which looks like super time consuming to rewrite pretty much the same with different words
-
One of our in-house marketers was in a similar situation about a year ago. Here's what we can say.1) Find out as much information about the company as you can and take a look at their analytics. Does one website drive traffic more than the others? Is one more important to the client? Find out what drives the revenue of the company and start there. It might be more important to invest money and time from in the top website and trickle down...
2) Subdomains would probably be the best, but that's not always an option according to the client, we understand.
3) Are all of these websites different brands or just different websites? For example Burgers.com and Hamburgers.com. If they're the same site, you definitely need to change them at least cosmetically. Make sure that they have different call to actions, etc. Think of it as an A+B test and go from there. Be creative. Make one website green and one blue, and always keep in mind duplicant content. -
Why don't you go with a subdomain and have the appropriate rel="alternate" hereflang= set up?
<colgroup><col width="340"></colgroup>
-
Thanks for your help !
Actually my initial idea was to work more on the shop website as mother ship.
The holding could be another idea but SEO is less important and shop has more releavant keywords.
My concern is that some parts are really similar: activities, selling, newsletters, news.
Even with different content it's hard to work on each individual website with no close content.
On the following link http://awesomescreenshot.com/062k3no53 is my initial idea:
1 important website
Menu link to a common blog (sub domain of the shop ?)
Menu link to a common shop (sub domain of the holding ?)
The biggest deals are:
To get a smart global project
Get similar website with no dupplicate content
Get the best way to promote news, social medias for the group (1 , 111)
It's could case because I'm sure that many of us are facing the same problems.
-
As you already know, duplicated content is a real problem and you want to stay away even from content that is too similar as this can also get you a penalty.
As for how it is best to develop, you have 3 options:
- 10 x individual websites
- 1 x primary, 1 shop and 8 x Subdomains
- 1 x primary, 1 shop and 8 x Country specific folders
Where possible, I always try and opt for the first option, just simply because it really does allow you to give a larger degree of separation to country-specific websites.
But the problem, no matter which way you turn, is the same / similar content. This will get hammered by Google if it is too similar - the same goes for pages with 'thin' content that serves no real purpose.
There are so many questions with different outcomes here such as do the holding sites require the same level of SEO?
Andy
-
Hello !
Tks u for your reply. I've just updated the post
-
It might be worth fleshing out your question a little bit. Here are a couple of questions that might help get a good answer for the community.
- are the 10 websites for 10 different languages?
- if you say display almost the same info,blogs, products.. do you mean, same content but different languages?
A bit more information from you might facilitate answers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz crawler is not able to crawl my website
Hi, i need help regarding Moz Can't Crawl Your Site i also share screenshot that Moz was unable to crawl your site on Mar 26, 2022. Our crawler was not able to access the robots.txt file on your site. This often occurs because of a server error from the robots.txt. Although this may have been caused by a temporary outage, we recommend making sure your robots.txt file is accessible and that your network and server are working correctly. Typically errors like this should be investigated and fixed by the site webmaster.
Technical SEO | | JasonTorney
my robts.txt also ok i checked it
Here is my website https://whiskcreative.com.au
just check it please as soon as possibe0 -
Relaunching website seo audit
Hi People, We are going to Relaunch the website(https://www.y-axis.com). Url remains the same; the website has good SEO (Ranking, Leads, Traffic...). Website skin (layout, content) is going to change.Hence, would like to know the precautions to secure SEO. Please provide us necessary SEO Checklist for the above request.
Technical SEO | | Anshul.S1 -
Transferring website onto a new domain and it has disappeared in the rankings
Hi, First time posting! Our website was page 1 for just about all local searches (legal related). Due to a rebrand we took the site over onto a new domain name and it has totally dropped - on average pages 8-9, even for local searches. The transfer was done back in May, I did expect a hit but I assumed it would recover fairly quickly but it doesn't seem to be the case. Any ideas/advice/tips would be greatly appreciated 🙂 Jamie
Technical SEO | | jamiericey0 -
Does 404 hurts my website.?
Does 404 hurts my website.? My website reporting 404 crawl errors on pages that have never been part of the website. Site showing lot of 404 errors and all errors from Blog.We didn't create any pages .Automatically pages are created and showing 404 (Not Found) error response..Please any one help me to identify those issues.?
Technical SEO | | nlogix0 -
Does Google see the connection between our 2 websites?
We have a main website and we created a satellite site to support the original one with backlinks. Can I add both sites to the same Google Analytics profile? My programmer said that there is no reason to use a new GA profile for the satellite site, since Google will see the connection between the 2 websites via scripts, Google Plus buttons and other programmed solutions. So, is there a reason to use a new GA account for the satellite site (and later the new satellite sites) as well?
Technical SEO | | Romaine0 -
Launching Website
We are developing a new website and thinking google would not find it because of the directory we put it in (no homepage yet) and because there are no links to it. For example, we are building it in this directory example.com/wordpress/ but somehow google found it and indexed pages not ready to be indexed. What should we do to stop this until we are ready to launch? Should we just use a robots.txt file with this in it? User-agent: *
Technical SEO | | QuickLearner
Disallow: / Will this create repercussions when we officially launch?0 -
When will seomoz rank my website?
Hi all, I am really excited to be here. I joined seo moz three weeks ago. Seo moz crawled my website twice and still under competitive domain analysis my domain authority is 1 and everything else underneath is zero. I fixed some errors and warning after first crawl but still nothing in root domain metrics. Can anyone please explain whats happening? Thank you!
Technical SEO | | proaspirant0 -
What is the best strategy for franchise companies when building local sites?
Hi, if you represent a national franchise, I have noticed that Dominos and others do NOT use local websites for LOCAL SEO, rather they use their own MAMMOTH sites with a store locator for the local stores with a few NOT keyword rich pages with very basic information. However, for LOCAL SEO, I have been thinking that using e.g. Hyperfranchise.com for the main domain and then e.g. buckhead.hyperfranchise.com or buckheadhyperfrnachise.com would be better for LOCAL SEO including Yelp, FourSquare and more.It will take time to rank for all local sites, but is that not better in the end than having e.g. 6 pages of content that are "local" on the main site? However, I have not seen any of the big ones do that, but that might be because they are so entrenched in their own OLD system that might be ranking well anyway for their local franchisees? Any comments, ideas, suggestions?
Technical SEO | | yvonneq0