Keyword distribution in the whole site
-
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this:
50% of pages optimized on the most relevant keyword (just one keyword)
25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords)
25% of pages on long tail keywords.
the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides.
what do you think about it?
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use? -
My definition of relevant in this case is: the keyword is often used in sentences with the term.
If my keyword was cold cereal, the words milk, bowl, and spoon would be relevant. I could then build pages for the long tail search terms:
Cold cereal bowl
how much milk should I put in a cold cereal
What is the best spoon to use with cold cereal
On each of those pages, I would link to my main page which is optimized for the keyword cold cereal using the anchor text "cold cereal", but only if it made sense to me as a user to see that phrase linked. Sometimes you have to be creative in your content copy, but most of the time it can be done and make sense to the end user.
Google is very good at recognizing these relevant keyword patterns.
-
It does make sense. But what is your exact definition of "relevant"? How is the keyword used in the content?
-
It is important you keep in mind the terms relevancy verses optimized. A page can be relevant to a topic (main keyword) without being optimized for that keyword. When this is the case, you can focus on a long-tail keyword for a sub-page and have relevancy for the main keyword. You would then want to link to the main page with the main keyword from the sub-page.
In this case I would say that what you learned in your class is true, keep AT LEAST 50% of the pages RELEVANT to the main keyword, but not optimized to the main keyword.
The end grading factor though is, what works for your site? A lot of SEO is trial and error based upon bsaic principles. Sometimes you just have to try what your gut tells you to do and watch and see if that works, if not try the next idea.
-
it was a one day beginners course, and we was talking about a 100 pages site targeted to national audience (italy) as an example.
but was presented as a general startegy.
Now I'm not a total newbie anymore, I have worked on some sites with goods results using this technique.
Nowadays I'm working on a 100 pages site, targeting to USA whole market. I've find relevant keywords for the market and I'm making decision about pairing pages and keywords.
My question is: is the strategy illustrated good for a site like that? how many pages I have to optimize for each relevant keyword? I have about 30 keywords, and 8 among them are the most importants
-
Hi David,
Build your site for your audience, create good content they will want to read, learn from or simply be entertained by. For on page SEO use the seomoz on page optimization tool and target one keyword per page. You can also use scheema.org to add some meta descriptions, this will helo the search engine determine what you page is about.
For external link building:
50% Anchor branded name / URL
25% Diverse anchor text
25% Exact Match
Hope this helps.
-
The first thing I would take in to consideration is, how much did you pay for the class? Was it a quick one day thing, a couple hours long or a week? How in depth was the instructor able to go? For a complete newbie just getting in to SEO with a small website (4-5 pages) these would be some good tips because it would give them experience optimizing pages and watching a keyword start to climb. With a site that small, it's most likely something that is trying to climb in a local search. In a small populated area doing local SEO, this would work very well to rank in most areas.
There is a possibility this could lead to cannibalization, but it all depends on how you structure the 50% of pages that are "optimized" for the keyword. Ask yourself, "Is there one page that is clearly about my keyword that others reference?"
Other strategy to ask yourself is, "Does it make sense to the user or just the search engine?" Search engines themselves don't buy anything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
On Page Optimization, F on all keywords?
On our website we have all F's even though we have the targeted keyword in the title, url, meta desc, h1, body and some of the img alt's. They still show zero uses of the keyword. Are we missing something here or is this some kind of bug or glitch? Any help or advice is appreciated, Thanks. Keyword: 2015 Toyota Tundra Hilton Head Website: http://www.stokesbrowntoyotahiltonhead.com/2015-Toyota-Tundra-Hilton-Head-Serving-Savannah/
On-Page Optimization | | stokesautogroup0 -
Pre-launch site or not
We are going to set up a new site in four months. Historically we always set up a simple Wordpress "Pre-launch-site" with relevant texts to start ranking in the SERP. Anyone with experience of doing/not doing this and what is had led to? A site with relevant texts also should have incoming links, which needs more work.
On-Page Optimization | | fredrikahlen0 -
Does this site have a duplicate content issue?
Google WMT is showing me only 2 short meta descriptions under "HTML Improvements" but I believe http://www.customgia.com may have a content duplication issue. Numerous keywords are used repeatedly across many product descriptions. To make matters worse, every product page has a "Design It!" button that sends the user to a flash-based jewelry designer in which they can edit the product's appearance. I'm not sure if these "designer pages" are adding unnecessary and potentially damaging duplicate content but it's certainly a possibility. There are many items on this site that are similar to one another but not the same. The product description tend to use the same phrases over and over again - words like crystal, Swarovski, beaded, design it, customize, change, pearl, glass beads, iridescent, pearl, drop earrings are used a lot. What I'm stuck on is whether or not I should be focusing on a content duplication issue as the primary SEO problem or if there is something bigger. Thank you for any assistance you can provide!
On-Page Optimization | | rja2140 -
Keywords Qty per page.
I have a website http://www.versaillesdentalclinic.com with 20 pages in Total, but i need it to be on the top page of Google by 65 keywords and may be more. How many keywords per page shall I use? Currently I am promoting around 12 keywords high competitive for main page? Is it ok? I will appreciate a good answer 😉 Thanks, Russel
On-Page Optimization | | smokin_ace0 -
Keyword confusion
Thanks for taking the time to read through this. I'm currently optimizing a website and have a few structural questions: How should one view targeting keywords with respect to the home page of any given site? EG -> If the home page has the preferred keywords at the beginning of title and the page follows most if not all the recommendations from SEOMOZ tools, why are sub pages outranking my root domain for the set of keywords I'm after? When sub pages use my homepage keyword as the 2nd keyword in its respective title, does that give the overall homepage more power for the keyword it's after? EG. Homepage Title "ABC DEF - DEF ABC - XYZ | Company name I'm targeting "ABC DEF" for the home page Subpage title -> "DEF ABC - ABC DEF - XYZ | Company Name. The sub page keyword is "DEF ABC"
On-Page Optimization | | FPK0 -
Optimization of keywords in singular and plural
By Google Traductor: Hi, two questions:
On-Page Optimization | | romaro
1. What about the optimization of keywords in singular and plural?Do you recommend use landing pages in the plural and singularwords? as different results on Google searches in the plural andsingular.
2. Do you think that is a good strategy to generate a sitemap tosearch results pages based on searches by users of our site? Weplan to start generating a sitemap with a top 500 of the most popular searches and then scroll through to 1000, 2000, and more0