Optimizing YP.com and Yelp listings for local business
-
I have a fairly new business and I have been citation building over the past year. I noticed that when I perform a search for my keyword and city that YP.com and Yelp show up high on Google SERPS. I have a listing on both of these directories but my listing is unfortunately buried.
I have optimized my listings on these sites to the best of my ability. I have not upgraded to paid advertising on either. It's expensive and I here mixed reviews on the ROI.
I will list both profiles:
http://www.yelp.com/biz/care-wellness-center-margate
| http://www.yellowpages.com/margate-fl/mip/care-wellness-center-465315829 |
Can anyone offer any advice on optimizing or boosting these listings so I turn up in the first 3-5 instead of 20 or lower?
Thank you
Robert Herbst
-
Hi Again,
Thanks for clarifying your question. Regarding Yelp, I recommend you read Phil Rozek's recent piece:
http://www.localvisibilitysystem.com/2012/08/23/yelp-ranking-factors/
And don't miss the comments section on it. Really good discussion there.
As for YP.com and any other IYP, it's a matter of buying your way to the top.
Hope this helps!
-
I would like to make the listing appear higher within YP.com and Yelp if possible. I've optimized it with images and details and so forth but my listings are not ranked high. Any help you can give me would be appreciated.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Directory listings for a new site and it's implications on SEO
Hi all, In classic newb style I have submitted my new site to several uk directory listings after seeing these listings used by competitors, both local and national. I chose ones with a low-spam score as shown on the Moz site explorer. Now my domain score has jumped up several places over a few days, as has my search position, but will these listings "hurt" in the future? I fully intend on chasing and gaining non-quick'n'easy links in the future for he record. Many thanks!
Link Building | | UkPod0 -
Handmadearea.com - anyone know what this is? Bizarre backlinks!
I have noticed just this week a lot of new backlinks from a site called handmadearea.com - for example http://handmadearea.com/url/hp-printer-software-zpe-center/. It looks like the site is somehow stripping my content structure and inserting spam where my content goes. Has anyone seen anything like this before? Should I be worried about it? The backlinks are not showing in Google Webmaster Tools so I can't easily disavow them at this point. Are they likely to be doing me harm? What can I do about them?
Link Building | | Gavin.Atkinson0 -
Is there a difference between .com backlinks and .co.uk?
(We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?
Link Building | | JamesG0750 -
Wordpress & On-Page Optimization
Seomoz, Our current SEO provider built a squeeze page using Wordpress. http://www.buddyrents.com/rent-to-own-furniture/spring-hill-34608/ The page has minimal links and the one drop-down menu links to other pages that look exactly the same with the exception of the page name and Google map. Since the pages were built a 2 years ago there have been zero copy changes or code changes until a few weeks ago, yet the provider maintains that there is a maintenance charge to make sure the pages function correctly and are easily read by Google. This sounds like a made up charge. Wordpress pages like these should be pretty stable and search friendly. Am I missing something? Is this common to charge for SEO, On-page SEO and Maintenance for pages that have not changed and only rank if you actually enter the long-tail keywords that match the page title? They also don't create a lot of traffic, but the provider says they are essential to our online footprint. The pages have a PA of 1 and the below on-page links (the exact same links for all 120 pages) | Internal Followed Links | 23 |
Link Building | | Buddys
| Internal Nofollow Links | 0 |
| External Followed Links | 3 |
| External Nofollow Links | 0 | Thank you in advance for your insight!0 -
Local SEO: Citation Consistency
My company manages local SEO campaigns for local-service SMBs (e.g. plumbers, dentists). One of the things we do is claim and manage directory listings. To provide trackable results, we apply tracking phone numbers to the directory listings, but those phone numbers don't match the phone number listed on the client's site. So we have a problem from a citation consistency standpoint. On the one hand, we'd like everything to be consistent -- business name, address and phone number -- to achieve citation consistency. On the other hand, we want to prove the value of what we're doing by showing the client data from tracked phone calls. Can we provide best-practice Local SEO and Maps Optimization - and achieve citation consistency - even if we're introducing inconsistency by using tracking numbers?
Link Building | | Aspirant10 -
Local service site link building
I have a local service site http://winecountrycarpet.com/ and I have been link building as much as possible for my landing pages (which aren't local to my city, but are within 20 miles). I would like to keep my link building as above board and white hat as possible (so i do a lot of forum sigs and links in do follow forum in my industry) I do not seem to be seeing any results though. My pages are on the first page for their targeted keywords, but I think this has more to do with onsite SEO and non competitive keywords. I am wondering if anyone can recommend any strategies that I might find more effective. I have thought about leaving blog comments on do follow blog's but it just seems so spammy its hard to imagine it working. I am open to any ideas.
Link Building | | ayetti0 -
Is it a good idea to have some backlinks point back to your business listing on the various directories?
During my link building campaign Ive been doing competitive research. I noticed that one of my competitors, who ranks very well organically and locally, has several back links pointing back to his business listing page on the various directories, such as Manta, Yellowbot, and so forth. Ive seen one of their profile pages with a PA as high as 65, where mine has a PA of 1. They seem to be heavily involved in spammy and shady techniques. This is why I'm asking if this is a recommended practice?
Link Building | | MFC0 -
How to improve ranking on .com vs 'local' .no
Hi I am ranking 1st for my main keyword (barneklær-childrens clothing) on google.no. I got a bit surprised to see we are close to bottom of page 2 for same keyword on google.com. This keyword is as you probably understandreally country specific because the norwegian letter -æ . So if I take a look at the list at google.com its really the same sites I am outranking on .no. For this keyword local stats pr month is 22k and global is 29k (from google adwords). Even though our site is norwegian only - all of the global traffic is relevant due to the fact that this is a norwegian only word. Main reason we are ranking first on google.no i think is that we ve had articles on the strongest and most relevant blogs in Norway. I am guessing we somehow need to improve our international linking profile - right ? Do i then need US sites ? Is it enough with sites outside Norway? Any suggestions, its not easy to get international links to a norwegian site only dealing with childrens clothing. Thanks in advance... Dan Lærum
Link Building | | danlae0