How to make a best SEO strategy
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Hi I want to make a seo strategy for website.
what things I need
and how to make
is there any tool?
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Thanks dear really great help ... I will back with some question again.
Thanks
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I think Francisco covered these points very well.
You need to speak to management about the business objectives. Only then can you identify a suitable SEO strategy to help the company meet these objectives.
Are there specific money keywords they want you to focus on?
Does the site itself get large traffic but few conversions? Could CRO help to improve this?
I think you really need to ask management what it is they want you to focus on. Developing an SEO strategy is too broad of a request to expect from you.
They need to provide guidance so you can focus on specific areas. If you need any further help, we'll gladfully help you.
Best of luck,
Mark
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Thanks both of you really appreciated.
But my employ want me to make SEO strategy for his website that is confusing me.
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I agree with IrishMark, read that ebook. I recommend it all the time.
Also, make sure your online marketing strategy follows your businesses objective. Here's a real example. I sat down with the owner of a company (they are my client). I asked, "What are your business objectives? I have been marketing for your company for 6 months now and we can clearly see the positive impact."
He replied, "I want to be stable so that none of us have to go back to 2008-2010. It was a horrible time. Also, I want to retire within two years."
Mohammad, as you can tell I wasn't about to do a "let's rank higher" or "let's do more SEO" approach. This company has people who have mortgages and children. I take care of their online presence. **I made an online marketing strategy that fits their business objectives. **
I haven't done link building in over 6 months!!!!!!!!!!!!!!! AND this company keeps getting higher and higher rankings. I built a community. I did CRO. I focused on conversions in Adwords and Organic. I did all white hat (well almost all white hat) SEO.
You have to find out what the business objective of the company are.
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Hi Mohammad,
I'm not sure what level your SEO knowledge is at but judging by your questions, I'd guess you're just starting out?
http://www.seomoz.org/beginners-guide-to-seo
Take a read through SEOmoz's guide above and you can begin to identify the key areas of your website which need to be addressed.
Typically, I would recommend starting with a full site audit for an already established website. Identify the on-page and off-page factors, prioritize them in terms of important and place a time scale next to them.
You don't need a tool to develop a strategy. You need to know the underlying factors affected your website.
Best of luck,
Mark
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