Does this count as a link exchange in eyes of google?
-
If I see a site is linking to my site in an article I will often find a way to include them in one of my updates (if the site is of good quality). Does this count as a link exchange since they are linking to me and I am also linking to them?
Or is that only if it is a sidebar kind of link?
-
Link Exchange is basically you giving a anchor text to another website, and they do the same. Hence link exchange. It used to influence rankings a few years back, but seems to have lost power.
The trick now is to put valuable content out there, and people will link to you. No need to exchange anymore.
-
Personally, I would be a bit more cautious. If every time someone links to you there is evidence that you link back it will appear to be an exchange. I wouldn't say you need to abandon it completely but it would seem to me that over a long period of time it would make you appear like you were out seeking link exchanges.
-
You should be fine as long as it looks natural and the site is industry related and you dont over do this tactic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does "google selected canonical" pass link juice the same as "user selected canonical"?
We are in a bit of a tricky situation since a key top-level page with lots of external links has been selected as a duplicate by Google. We do not have any canonical tag in place. Now this is fine if Google passes the link juice towards the page they have selected as canonical (an identical top-level page)- does anyone know the answer to this question? Due to various reasons, we can't put a canonical tag ourselves at this moment in time. So my question is, does a Google selected canonical work the same way and pass link juice as a user selected canonical? Thanks!
Technical SEO | | Lewald10 -
Has Google Made Unnatural Link Building Easier?
I see lots of competitors and crappy sites ranking well for highly competitive keywords in the web hosting niche. After analysing their backlinks, I noticed that most of them had only 1 or 2 backlinks to the page they wanted to rank. The anchor text is usually a slight variation of the targeted keyword. Now suppose you are able to rank well for a handful of highly lucrative keywords using very few spammy links. That would mean that even if you got a Penguin penalty, cleaning up your link profile would take an hour at most. I really have no intentions of using this strategy but it's frustrating to see spammy competitors outranking you with crappy sites and a handful of backlinks. Your thoughts?
Technical SEO | | sbrault740 -
Problem with Google SERPS
I am running yoast SEO plugin in WP. I just noticed when I google the client, none of their meta data is showing. I see that I had facebook OG clicked, which looks like it made duplicates of all the titles etc. Would that be the problem? I have since turned it off. I am hoping that was the problem. Also, when the client searches it says in the meta desc - you've viewed this site many times". What is that?
Technical SEO | | netviper0 -
Back Link Question
Hi Folks, Our domain (www.alabu.com) has been around since 2000. We've accumulated a lot of back links over the years, many of which I don't recognize and didn't ask for. I've been reading on here recently about "cleaning up" back links. I do see a lot of ours that just aren't relevant and I don't know why they decided to link to us. We haven't gotten a warning from google or anything like that, but I wonder, how do I know if we could benefit from cleaning up our back links? Is there a benefit to it even if google hasn't warned us? Thanks! Hal
Technical SEO | | AlabuSkinCare0 -
Track outbound links
I would like to track outbound links at http://bit.ly/yYHmbf 1. Shall i add the following code before at the above page What does 100 means in above code ? 2. Then use this for each outgoing link ``` [onClick="recordOutboundLink(this, 'Outbound Links', 'example.com');return false;">](http://www.example.com) ``` [](http://www.example.com) ```[``` http://www.example.com is the outbound link Am i right on both counts ? where should i look for report in GA ? ```](http://www.example.com)
Technical SEO | | seoug_20050 -
First link count - passing of pagerank
I am asking this question after reading similar post. My question is does the first link count rule - Only the first link is counted, if we point to same page with two different anchor texts - applies to anchor text only. Does the PR is passed to the second link ?
Technical SEO | | seoug_20052 -
Google support eTag?
Hello~ People! I have a questions regarding eTag. I know Google support If-Modified-HTTP-Header aka last modified header. I used eTag instead of last modified header. It seems like Google does support, yet here is my questions. code.google suggest as following. GData-Version: 2.0
Technical SEO | | Artience
ETag: "C0QBRXcycSp7ImA9WxRVFUk." but I used etag as following . ETag: "10cd712-eaae-b279a480" I didnt include "GData-Version: 2.0". is this mean Google may not support my etag?0 -
Google & Separators
This is not a question but something to share. If you click on all of these links and compare the results you will see why _ is not a good thing to have in your URLs. http://www.google.com/search?q=blue http://www.google.com/search?q=b.l.u.e http://www.google.com/search?q=b-l-u-e http://www.google.com/search?q=b_l_u_e http://www.google.com/search?q=b%20l%20u%20e If you have any other examples of working separators please comment.
Technical SEO | | Dan-Petrovic3
