Does this count as a link exchange in eyes of google?
-
If I see a site is linking to my site in an article I will often find a way to include them in one of my updates (if the site is of good quality). Does this count as a link exchange since they are linking to me and I am also linking to them?
Or is that only if it is a sidebar kind of link?
-
Link Exchange is basically you giving a anchor text to another website, and they do the same. Hence link exchange. It used to influence rankings a few years back, but seems to have lost power.
The trick now is to put valuable content out there, and people will link to you. No need to exchange anymore.
-
Personally, I would be a bit more cautious. If every time someone links to you there is evidence that you link back it will appear to be an exchange. I wouldn't say you need to abandon it completely but it would seem to me that over a long period of time it would make you appear like you were out seeking link exchanges.
-
You should be fine as long as it looks natural and the site is industry related and you dont over do this tactic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to my Site so I should Link Back?
I remember hearing a few years ago that it was a good practice to link back to a site that was linking to you. My company's site was referenced and linked to in a news article. The news company has an above average domain authority, which is pretty good for my company's backlink profile. Is it still or was ever a "best practice" to link back to this website/domain? I feel like linking back was a best practice, but when I try to search this, all I get back is backlinking 101 and backlinking articles. Nothing really answering my question straight forward. Thanks for any help.
Technical SEO | | aua0 -
I disappeared from Google, but not Bing?
A few weeks ago the company I work for created a website called Nabceptraining.com in hopes to find clientele who are looking to become NABCEP Certified. So we installed WordPress and a nice looking theme that we edited, and we saw that without any real content on the page we were already rank 12 on Google! We never even submitted our site. So we decided to Search Engine Optimize our website to gain even better rankings. So on the first day we added an SEO Tool that would allow us to change the page titles and descriptions on our site, a Sitemap generation tool so we could submit the site to Google, Bing, and Yahoo. At the end of the day we submitted the site and was beginning to create our content. That next morning our ranking was gone and we were not to be found on Google, but we were rank 3 on Bing!? What happened? Why did we disappear? We didn't receive any messages from Google on the webmaster tools saying we were blacklisted. Does anyone have an idea?
Technical SEO | | edlinkim0 -
Cross links between sites
hi, We have several ecommerce sites and we cross linked 3 of them by mistake. We realize that the sites were linked through WMT, We have shut down 2 of the sites about 2 months ago, but WMT still shows the links coming from those 2 sites. how do we make sure that google will see the sites are shut down. Is there a better of way resolving this issue. We are no longer using those sites, so do not need them to be active. whats the best solution to show google that the links are no longer there. Crawler shows that it was able to crawl the site 45 days after it is shut down. thanks nick
Technical SEO | | orion680 -
Link to Articles for news sites in Google SERPs
I'm trying to figure out why when I search for "international news" or "world news", for example, some sites in the SERPs have links to news articles, while others don't. For "international news", result of Fox News and New York Times have links to articles, while CNN (the top result), only have sitelinks. I would appreciate any theories on why this happens. Thanks.
Technical SEO | | seoFan210 -
Penalized by google. How to find out?
Our webpage performs very bad on some keywords relating to one product. At the SeoMoz-ranking page i can se we are number 9 but we have the highest (higher than our competitors) rating in almost every category (at least 25 of 30) on the keyword difficulty report. How do i find out why this is so, or if we have been penalized by google?On other search-engines (yahoo, bing etc) we are number one! And we have the highest pagerank among the competitors...
Technical SEO | | alsvik0 -
Tracking Links Tool
I think someone may be trying to harm my site by adding spammy links so I want to track the links going to my site on a daily basis. Any tool suggestions? Majestic SEO is great for getting an overall picture of my links, but is not updated daily. Thanks!
Technical SEO | | theLotter0 -
Look of google results
Can anyone tell me why some google results show the main page and then a listing of all subsequent pages (i.e. results for SEOMOZ) while others just show the main page with nothing under it. I have two different sites (one personal the other biz) and they both show their search results differently. Is it something in the site creation or how it is crawled by google? Thanks. bKs3C
Technical SEO | | STF0 -
Google support eTag?
Hello~ People! I have a questions regarding eTag. I know Google support If-Modified-HTTP-Header aka last modified header. I used eTag instead of last modified header. It seems like Google does support, yet here is my questions. code.google suggest as following. GData-Version: 2.0
Technical SEO | | Artience
ETag: "C0QBRXcycSp7ImA9WxRVFUk." but I used etag as following . ETag: "10cd712-eaae-b279a480" I didnt include "GData-Version: 2.0". is this mean Google may not support my etag?0