Does having a new website design and code affects the SEO
-
Dear experts,
We are in the process of completely revamping our website code and design to a new version of prestashop.
Having mentioned that, please note that we are not changing the URL links. So, the same products links will be the same and intact. Only the content is changing.
So, how this is affecting my website SEO or SERP?
Regards,
-
If your content is changing it will definitely affect your SEO positioning. Though there's no way of telling if it will have a positive or negative impact.
One thing I would suggest is make sure that you are using the proper keywords in your content(no keyword stuffing) and that you use the proper keywords in page titles, meta, etc.
Beyond that it's all up to the content you put in place.
-
Nice response eyepaq.
By the way, what's UX?
Well, one part I'm worried about is the number of links per page. Currently I have warning in almost all the website because I'm exceeding the number of links per page. And in the new website, these links will double because I'm adding extra big navigation plus many related links on the sides.
So, how would this affect as well???
-
It can help hurt or stay the same if you have the same CMS better chance of nothing changing
-
Yes it will. It's hard to say if it will be a negative and a positive change though.
There are a lot of elements that come into play as far as rankings and a lot of those elements are on-page elements (real estate / position within the page of content blocks, links, images).
The bottom line however is that since the urls will stay the same it's only half of the issue in this case
As long as it will bring improvements on the UX side you are safe even if for a short time google will "dance" with your rankings...
If you do see negative impacts at least you can pin point how important your on page elements are and if you really assess the situation and the difference you can improve and go even better then before.
Trial and error is the best approach on SEO - and on your case this is the best time to do a new session
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Talking about competitors on your own website to improve quality score
Hi Mozzers, I'm seeing more and more companies improving their quality score by including information about their competitors on their website, when driving traffic from competitor brand terms. For example, for 'Yahoo Mail' related terms, Zoho drive traffic via an ad to this page: https://www.zoho.com/mail/yahoo-mail-alternative.html I'm planning a new campaign targeting competitor keywords and wondered what people think about this approach, and the legalities around talking about and comparing yourself to competitors on your own website?
Paid Search Marketing | | Zoope0 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
Does sitewide SEO affect PPC Quality Score?
When evaluating a PPC landing page for Quality Score, does Google evaluate the other pages that the landing page is linked to? For example, if we have a well optimized page on the site for "Widgets", can it outscore a well optimized PPC landing page that is isolated in a "disallow" directory with no links into or out of the page? I'm not sure if I am making myself clear...
Paid Search Marketing | | CsmBill0 -
Do organic penaltys affect paid prominence?
This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes. And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?
Paid Search Marketing | | AndieF0 -
Will PPC elsewhere on my domain help my organic SEO?
I have an e-commerce site with a small product line which an on-going organic SEO campaign. As a side project, I'm planning on doing some PPC testing with a highly converting product squeeze page, which I'll run Google ads to gain traffic. (this is PPC only and for this page I am not concerned with organic SEO traffic - although of course the page itself will be fully optimized). I am wondering whether to run this squeeze page on a sub-domain or sub-directory of the existing site, OR to host it on a completely fresh domain? I would like to know if as side-effect my existing Website benefit 'organically' from some of the PPC traffic, helping with it's domain authority, etc.,? or could this possibly do any harm? p.s. Bear in mind this is not going to be a page visible on the on the main site itself, it's a separate entity for PPC. Would be great to have some expert Moz eyes on this and opinions. Thanks!
Paid Search Marketing | | GregDixson0 -
Does anyone do SEO for a % of sales?
I am the CEO of a small company ( 33 employees in Jacksonville, FL ) We have a family of websites that sell office products - we are the manufacture we have a staff of 3 in the website dept - but with 10 active sites its alot of work. We are launching a new site this week and need to do some SEO for the site .. Since this new site has no sales - i want to see if there is someone that will work based on a % of sales - say 10% of sales for 18 months - Here are my thoughts : Option A: - go out and get a "package" for say $5000 and have SEO done and hope it proves results Option B: - partner with someone and give them 10% of sales the site produces - so if we can grow it to $1M in sales - that person could make $100K off the site - ( our competition is a $20M + site) Some would say that im crazy and it might cost me $100K -i like it because we are all on the same page and i pay for results - not promises. Thoughts?
Paid Search Marketing | | BryanCroft1 -
Any body hear anything about this new feature in adwords?
Any body hear anything about this new feature in adwords? (see image) srqN9.png
Paid Search Marketing | | DavidKonigsberg0 -
What is the effect of a proxy server replicating a sight on SEO
I have heard of PPC company's that set up a proxy server to replicate your site so that they can use their own tracking methods for their reports. What affect if any does this have on SEO for a site?
Paid Search Marketing | | prima-2535091