Google Changes Up The Search Results Page
-
Hi Guys,
As you Google has made changes on search results page. I have two points two discuss here :
1. Are we going to see more ads on left sidebar in future ?
2. I think it will also affect the CTR of top three ads in SERP ?
Waiting for you guys opinion on it ?
Reference: http://www.webpronews.com/google-changes-up-the-search-results-page-2012-11
-
I am using 15 inch LG monitor, and after just this update I only see one organic result on first page for "seo company" keyword. I don't know what will going to happen in tablets, ipads etc.
Please find attached screen shot from my computer. I am using Mozilla Firefox and window XP operating system.
-
No doubt the left hand real estate will be used for Google's benefit, time will tell if it's for paid search or for semantic results (which keeps a user on Google longer rather than them heading off to another website for information).
The more content above the fold would most likely affect CTR of the top three ads, but if it's more ads then perhaps it will also make the first page ads more accessible for high cost keywords for clients with medium to low budgets.
It hasn't been rolled out in New Zealand yet.... but I'm sure it's coming!
-
Yes, I have noticed this sporadically and now it seems permanent. I have to confess, I've had a few "Who moved my cheese?" moments...lol. I had a lot of trouble finding the "related searches" field. I still have to look for it every time I want to do fast and dirty keyword research. They've changed the image search too and moved the links to search tools from the left nav to the top. Right now I don't like it, but I think that's only because it's different and I can't find anything. Ask me again in 6 months
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
XML Sitemap Leads to loss in ranking and traffic in Google.
I have submitted XML sitemap in Google's webmaster tools for some of the categories of my website. after submitting the sitemap i have seen the drop in traffic and ranking of keywords for the categories tof which sitemap was submitted. The other categories for which i have not submitted the sitemap the ranks have not changed. my sites alexa rank is approx 3000 Please help me out should i remove the site or change the priority of the urls which i have fixed in the sitemap?
Industry News | | seosogo0 -
Using 'Pipes' for Page Titles
A couple of years ago I was told to take off the 'pipes' for my page titles. To be more organic ....now I am being told it is best to put them back. For example I just read it is a good idea to do the following: 'Using pipes to separate these words would look like: SEO Company | Franchise Services | Higher Visibility Although this might not be the creative title you’re used to seeing on blogs, it’s a title that is incredibly optimized for Google (yet it still lets readers know what they can expect).' Should I replace the titles of my poor performing pages, with the common format which I am told is: Page Branding | keyword 1 |keyword 2 or keyword 1 | keyword 2 | Page branding. And I should keep the piping. Any opinions?
Industry News | | Llanero0 -
What is the SEO term for Tree Search Engine results when we lookup for a company?
Hi Folks, I have a newbie question: When I do a Google search for: SEOmoz i get a SERP for SEOmoz in a form of a Tree, on the other hand if I search another company, let's say PAF.ca I get individual page results on google. Question is: What is the difference between the two, and how do we usually ask Google to display results of a Company name in the form of a tree or Main Category with Subpages in the SERP when looking for that company name. For my Visual Friends, Please find attached a Print screens that could explain my question a bit more. eAQpw.jpg
Industry News | | Motrd0 -
How to search adwords properly
If i search the word gold, Google tells me it is searched 20 million times/month. I realize that is people searching the word gold in combination with other terms. I would like to know how to find out how many people search the word gold just by itself. How do i do that?
Industry News | | StreetwiseReports0 -
Anyone seen any dramatic changes in SERPs 18th Feb?
Hi Guys, Wondering if there has been an algorithm update or new Panda released today? Not seen any news in Google yet however noticed fair shuffle of all results in my niche, particularly in the top 3. The main take I've had from the brief research is that the brands in the niche have popped up a few spots and blogs / affiliate sites etc have dropped. Results noticed using Google.co.uk
Industry News | | shloy23-2945840 -
Does it make sense to go after broad search with less competition vs. narrow search with very high competition?
We are in the process of analyzing our current site structure, on-page optimization and keywords to form a new strategy around our site. What we are finding with the keyword research we’ve done thus far is keywords that are shorter-tail have less competition, but far more searches than some of the long-tail keywords. For purposes of illustration I will give an example. Let's say we sell Wedding Cakes and the keyword string “Garden Wedding” has approximately 246,000 monthly local searches and medium competition, but “Garden Wedding Cakes” only has 880 searches and very high competition. We believe that if we create a very effective landing page for "Garden Wedding" with all kinds of great content surrounding "Garden Wedding" that we have a much better chance of ranking on page 1 than if we were to go after the term "Garden Wedding Cakes". Furthermore, the volume of search far exceeds the "Garden Wedding Cakes" and hopefully will reach a much larger audience. However, because "Garden Wedding" is such a broad term, we are concerned that we don't necessarily understand what folks are searching for vs, when someone types in "Garden Wedding Cakes" we know they are looking for a cake. Here are the questions we have: Targeting broader terms with higher search, has anyone implemented this type of strategy? We think in the long run, this will help us with exposure, but also with help our targeted page of "Garden Wedding Cakes" rank higher (if we can earn a great PR for the page "Garden Wedding". Would we run the risk of creating a higher bounce rate with this strategy for people who are looking specifically for Garden Wedding items/supplies, etc.. Is this a major concern? Could we monetize the effort put into new, rich content surrounding Garden Weddings, when we are in the business to sell Wedding Cakes? Any insight that one can provide would be greatly appreciated.
Industry News | | UrbanityStudios0 -
How changing my domain name brought back rankings.
First I would not recommend doing this to anyone else, but my circumstances were extreme.
Industry News | | AlanMosley
Let me explain to those that did not read previous posts on the subject. I had a domain thatsit.net.au, I had never really promoted it as I used a keyword domain to rank in search engines but kept this domain mainly for email, but having said that it did rank ok considering, it ranked first for my business name at least.
A few moths back I decided to promote it and check the rankings, I was surprised to see that it ranked last for almost every thing,. Even my business name. Let me impress when I say last I mean in most cases absolute last and if not last very, very close to last.
I decided to get some links happening to move it of bottom, in my experiences a site that ranks that bad even a few links with show a big jump in rankings, it is easier to get from page 1000 to page 900 than it is to get from page 2 to page 1. The site had about 200 links and I pushed that up to about 1,000 but I was still at the bottom even for long tails searches where I was the only exact match on the internet.
asking for advice I got responses like you need better links and the such, this did not account for the sudden drop in rankings, as I knew the history I knew that thee was something deeper going on, I asked Google for reconsideration they said there was no manual action taken.
I should also mention I ranked very well in Bing all this time and still do.
By now I was getting paranoid that someone was stuffing me up somehow as a last resort I changed the domain name from thatsit.net.au to thatsit.com.au I did this about 10 days ago.
Today I searched for my company name and I came up #4 not bad from not being in the top 1,000 a few days ago.
Rankings are not where they used to be but I can handle that, I have 301’ed across all my links and have stated to change over the links I control, but as I still don’t know why the other domain would not move from the bottom as search results I am nervous that I may 301 over the problem.
I have never really done anything in the way of Black Hat SEO that would get me banned, maybe a bit of light grey over the years but nothing to worry about.
Anyhow I am non the wiser as to why things happened like they did. But I did want to report back to others that read the posts and thought that maybe I was imaging things.
I was never really depended on the domain ranking, what really bothers me is not knowing why the .net.au domain fell from rankiings and I still don’t know why.1 -
How long after making changes will position on Google be altered?
I'm curious as to how long Google updates take these days? I'm just getting back into SEO after 9 years and I recall back in the day there was a monthly "dance" during which page results were updated. Is it more frequent now? Thanks
Industry News | | celife0