Social Media Analytics Software?
-
Hi All,
Do any of you have recommendations on basic social analytics software? We are looking for something that's not to expensive, that's easy to use, and measures the basic stuff, hashtag mentions, tweets, likes, etc.
Any recommendations would be greatly appreciated.
Regards,
Margarita
-
I am also interested in finding the best sources for reporting on the effectiveness of using social media. I know that Google Analytics allows lookup of social conversion, assists and last interaction analyis, but I feel like I need more proof.
That is, it would be great to say that social media account x, had a conversion rate of x, and that a specific post, tweet, photo, infographic, etc., was the catalyst for the conversion.
Follow?
-
Hi,
I can advise you to go for Advanced Web Ranking software, I have been using a professional edition for 2 years and quite happy with it.
It has all important features for SEO and Social Media analytics. At the same time it has a variety of packages which can fit your budget.
And here you can get more information on what exactly it does for social media.
Here I need to note that I am not trying to promote one particular product, I am sure there are plenty of other product which can do the same stuff, however this one has been tried by me and I really like it.
Thank you,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International Social Media Pages
If your going to target multiple countries but who have same language (such as US & UK) which of the main social media accounts should you set up a country specific version for ? I know some like Google+ allow for sub-pages/listings for different localities/outlets etc so I presume you only need the one G+ company page (but pls confirm if you agree or not ?). I keep hearing peeps say set up country specific Twitter and FaceBook pages, do you agree ? and what about other main social sites like Pinterest & LinkedIn etc ? Thanks Dan
Social Media | | Dan-Lawrence0 -
Why am I seeing so many referalls to my root domain from Facebook in Google Analytics?
When we look at referalls from Facebook in Google Analytics, more than 50% (and sometimes upwards of 80%) of the traffic we're getting is listed as landing on our root domain. The thing is, we don't have any direct links TO our root domain on our Facebook page. So is this legitimate traffic, and how are they getting to our page if we have no links to it? We do post links to stories, videos, etc, but those are to the individual pages, not to our root domain. When I look at those pages that we link to, they do have traffic numbers, but nothing compared to the root domain. Any thoughts would be helpful. Thanks.
Social Media | | TexAgs0 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0 -
Social Media and its importance for organic ranking
Hi Community, maybe this question hasn't to be answered directly, but can be answered with a link. I am sure the answer must be out there on the web... 😉 I have a company, a companies website and a companies facebookpage. Now the question: What kind of user activity on my facebookpage is good for the organic ranking in google? Is it only good, when people click the "like"-Button on my homepage (which gives me a nofollow-backlink from facebook - unfortunatelly in most cases hidden for googles eyes)? Is it useful when I get a "like" directly on my facebookpage? Or is it the best to have a status on facebook that is shared very often? Will Google see the connection between a shared facebook status and my website (of course the website is on the info page of my facebooks site...)? I ask that because I wonder how (for example) a viral picture on facebook shared very often can helb my business. Uuuuh, so, where's my answer on the web? 😉 Thank you!
Social Media | | waynestock
André0 -
Social Media Marketing focus and priorities for SEO
Hello Mozzers, I'm looking at Social Media Marketing and wondering what counts for most in terms of SEO - (A) shares and likes from specific web pages, or (B) followers, likes, etc., on social media profile pages? What does Google measure vis-a-vis your website? Also, regarding Twitter, if a twitterer forwards on a tweet manually (by inserting RT) - and his RT is then shared, does that count for anything, or is it better for clients if RTweeters simply press the RT button. And should I include URLs in tweets, facebook posts, etc? And do backlinks help beyond increasing website visitor numbers - do any of the social media marketing tools pass juice back to websites via backlinks? Thanks in advance :), Luke
Social Media | | McTaggart0 -
Is duplicate content in social media ok?
We use Twitter, Facebook, a blog, and Google +. Currently we create unique content for each. These platforms have the ability to "cross-post" (Where what you put on your facebook or blog gets tweeted, for example). Is it important to keep this content unique? Or can we duplicate across these platforms?
Social Media | | EugeneF0 -
If I move my blog from subdomain to root, will my blog lose all of its authority? Social signals?
Moving my blog from blog.site.co.uk to site.co.uk/blog and just wondered if all the social data for each post will be lost including the blog authority which has been built up over time? Is 301 redirects enough to keep any of it?
Social Media | | SDOwner0 -
Social Bookmarking
Hello, In our SEO package that we use to sell our product to clients we list Social Bookmarking as one of the services we provide. What is the appropriate amount of social bookmarks that we should obtain monthly? How heavily do these weigh in your opinion? Thank you for your time
Social Media | | imageworks-2612900