Keywords and On-Page Optimization
-
Hi i have quite a few keywords i want to rank for which are:
how to lose 10 pounds fast
how to lose 100 pounds
how to lose ten pounds
how to lose 30 pounds
I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually.
Anyway if i do decided to create a single page for all these keywords, what advice do you have?
For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic.
Then i'm going to have content which pretty much answers each search query.
Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself)
So my question how would you approach this issue?
How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually.
Regards,
Chris
-
Thank you for your response, i'm going to focus on creating a single page of content for all the keywords terms. And address all the queries on the same page.
If i created individual pages, i would be creating very similar content. So it wouldn't really make much sense to create separate pages since each query can be logically covered on a single page.
Also it would be much better for anchor diversification, and efficiency reasons to create just a single page.
My only concern is the on-page benefits of creating individual pages vs. creating a single page for all the keywords.
-
Hi Chris,
As your keywords all include "lose pounds", go with the url "how to lose pounds".
As long as your keywords are in the key places like H1, H2 in your title along the lines of...
"How to loose 10, 30 or 100 pounds"
and your content is related, you'll be sending search engines the right signals that you want to join the race for those keywords.
By the way Google knows 10 & ten are the same thing, so no need to go spammy and include both.
To tweak every last on page element use the SEOMOZ on page test tool http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Then focus your efforts on links from other weight lose related page, and don't spam the anchor texts, otherwise you'll get a visit from our Penguin friend.
Hope that help
Iain - Reload Media
-
If Google didn't exist, how would you write this for your users?
If your website was solely based on people typing in your URL or getting a referral, would your users want a separate page for "How to lose ten pounds" and "how to lose 10 pounds fast"?
Is this an affiliate site or are you selling something that's the same for all of these keyword options?
As a regular person, I would think the answers to the queries about losing 10 pounds and losing 100 pounds would be fairly different, if the page was actually attempting to answer those questions.
-
HI Chris,
This is a good question, the first thing I would do is check how competitive these terms are. If the terms are really competitive it would be better to build individual pages with unique content on each. It is best to target one-two words max per page. (esp. if the terms are competitive)
As far as anchor text (link building), I would read up on a clean link profile (Natural linking).
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail keyword
Hi, What the the most useful long tail keyword tools you use for your adwords? Thanks for any insight.
Keyword Research | | LauraHT0 -
How accurate is Googles Keyword Planner?
I did some keyword research for our company. Some of the terms we got 100,000 search volume for in 2011 now have only 90 monthly searches. I am doing exact match for both US and Global and neither are any where near those high of numbers. Now I can't say how the old report on this was done but we are all a little skeptical of these numbers. Is there any other tool out there for search volume on Google? The Moz tool while it lists Google as an option only does Bing. Thank you!
Keyword Research | | Sika220 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Is there an Optimal number of Keywords i should promote per site?
Good morning, When trying to select my best keywords to promote, i am trying to find the max number of keyword that i will promote and that can still be affective. From your experience, what is this number? Thank you SEOwise
Keyword Research | | iivgi0 -
Where do I go from here with my keyword research?
Hi all. I'm wondering if I can get some assistance on keyword research. I've set out a step-by-step process for myself about how to go about finding a list of keywords we want to optimise our site for. I've used a guide over at http://www.seonick.net/keyword-research to break it down step-by-step. After using Keyword Tool and Ubersuggest to get a list of keyword suggestions with their local monthly search volumes, I now have an Excel file with 1663 suggestions (yikes!). It is at this point where I am not 100% sure of what to do with this data & how to figure out which of these terms we should optimise for. I know not to go purely based on the local monthly search volume because that is not based on organic searches. So how would I go about condensing this into a list of keyword suggestions to target for optimising? Thanks in advance for assistance on this.
Keyword Research | | janc0 -
Keyword Analysis Tool
Can someone please enlighten me on the Keyword Analysis tool Matrix. Does Domain Linking refer to the number of links back to that domain as a whole? Also why is it that a page with a lower page ranking can be way ahead of one with a domain ranking that is way higher or vice-a -versa? What is a good number to go after? what is actually attainable? Thanks
Keyword Research | | nooneoconnor0 -
Keyword Search
Keyword search How low is too low for choosing to use a key phrase for one of your articles, website pages, etc. I see some with 100 local and global searches. Is this too low to really be spending the time working on this key phrase?
Keyword Research | | sansonj1 -
Evaluating Competition of a Keyword
I'm curious about how others evaluate the competition of keywords when putting together an SEO program: Do you place any faith in the competition listing in the Google Keyword Tool? Do you find value in SEOmoz's Keyword Difficulty tool? What other tactics or processes do you perform?
Keyword Research | | EricVallee340