Are on-page optimization tools becoming outdated?
-
So from what I've noticed, Google is using a lot of semantics in their algorithm. When it comes to using a tool to determine on-page, keyword/phrase factors, most on-page optimization tools check exact matches and give you a rating and suggestion based on that. What about synonyms and "natural", related terms?
My question is, are these tools becoming more inaccurate by not using semantic/synonym checks?
-
I am beginning to think that these factors as outline my @Journeyman actualyl can get you some penalty points. And end up reducing your overall ranking.
I think it is as Matt Cutts and Rand have being saying for ages. Write content for people not machines.
-
_Yes, there are some factors that I do not think apply any longer like - _
Keyword Usage in Bold/Strong/Emphasized/Italics
Keyword Usage in URL [not possible if you are targeting multiple keywords]
Keyword Usage in Image Alt Attribute [we should not be focusing on keywords only while creating alt tags for images]
Exact Keyword Usage in DocumentExact Keyword Usage in Page Title [not that important] -
I'm referring to on-page checkers that our clients are using to check for themselves (including SEOmoz's one), and it gets very difficult to explain to them why the tool isn't the most accurate. In the end it looks like we're not doing our job.
-
_I do not think you should be using on page tools for checking out keywords density and all that. No, these tools are obsolete long ago. But yes you can always use Screaming Frog for checking the following on page factors -
pages with duplicate meta data
Pages with double h1 tags
Pages with meta data
Pages with 301 and 404 response code_
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Should I Do With My Home Page?
Hello, I own a fitness and sports performance facility called BIM Fitness & Performance in Fort Myers, FL. We have a simple site structure with 3 key pages; however, I'm not exactly what type of keywords I should rank for on each page and I think that they're actually conflicting to one another. That said, I'd like some insight as far as what I should do with these pages and what you would recommend that I do with the keywords and the meta descriptions. Any help is greatly appreciated! https://bimfitnessandperformance.com/athletic-sports-performance-training-fort-myers/ https://bimfitnessandperformance.com/adult-personal-training-fort-myers/ https://bimfitnessandperformance.com/
Keyword Research | | scottgray06200 -
Strategy for product content page development.
I have a project to work on product and landing pages for a website with 5000+ SKU's. I am looking to hire a content writer to do this but I want a strategy in place to develop these pages. I have googled a bit and they mostly talk about the body of the page. I am looking for best practices for the entire page, Title, H1, Meta and body. Any good tutorials for this type of project anyone can recommend? Anyone with experience doing this type of project? Thanks, Mark
Keyword Research | | mcg11030 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Does combining keywords in the page title help or hurt you?
I am working on a site which sells elliptical equipment. I used Google Adwords to determine number of searches on the following keywords: Elliptical trainer – 3.,600 searches Elliptical machine – 14,800 searches Elliptical trainer machine - 22 searches I am currently optimizing “elliptical trainer” – but after seeing results above would also like to optimize “elliptical machine”. My question is: if I add “machine” to “elliptical trainer” will Google now only read “elliptical trainer machine” or will it read “elliptical machine” in addition to “elliptical trainer”. How do you know what word or “chunk” of words Google picks up?
Keyword Research | | ChristieC1 -
On Page OPtimisation Query
6 weeks ago, we attempted to improve the on page optimisation for the following keyword 'wedding venues ''edited''' on the following page: ''edited'' I just checked when the page was last crawled by google by checking the cache date in the SERPs which is the 27th of May 201?. We have been tracking the keyword 'wedding venues ''edited''' with the moz keyword ranking tool for the last little while and we've seen no real improvement, in fact we've dropped back a bit in the SERPs to 53rd (Moz says 'Not in top 50', it was 53rd when i last manually checked). I understand that we have to be building links to our site, but i still hoped we would be doing better than this for this keyword with the work we've done does anyone have any advice on how we can improve? Have we over optimised? We would really appreciate any help!
Keyword Research | | jennie.evans0 -
What's better, lots of keyword targeted pages or fewer pages with more traffic going into them?
We have just introduced targeted pages for all of our keywords, however their is lots of overlap with existing established pages. For instance for the keyword Small Meeting Rooms we have the new page, titled Small-Meeting-Rooms which is now competing with the more established Meeting-Rooms. Its early days for both pages, about 2 weeks and 6 weeks respectively. But is it counterproductive to spread out our search juice between lost of pages? Should we just focus on a few? Any feedback, especially feedback based on real experiences is much appreciated!?
Keyword Research | | HireSpace0 -
Is 15 keywords enough to properly optimize content for an entire domain?
I have recently moved in charge of a 95 page web portal that has around 8 categories of content. The SEO agency I am touch with has sent me a proposal that says they will do on-page optimization for this domain for 15 keywords. Should that be enough? What should be my expected outcome? My promise to the client is that core pages from his website will show up early on the SERPs. If they can do this, I am fine with it. Do you think I am getting the right deal? Should I be asking for more?
Keyword Research | | amit20760 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0