Static content VS Dynamic changing content
-
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
-
No we make sure the reviews are associated with the categories. They are not just random. Also the reviews are linked back to the associated product. My question is does it make a difference if we update them daily or just like once a week?
-
It all depends.
If you want a freshness indicator on the page, just have the page show the most recent reviews and then update automatically.
If constantly refreshing reviews shows a bunch of junk reviews that do not help the page, rank or get clicks to purchase then revert back to the original content.
You will need to test a bit and see what works for rank, clicks, etc.
Either way, I would link back to the review that the product was based around so that users can click and purchase and also Google can make sense of the where the original review came from to clear up any "duplicate content" type questions.
-
We are looking into that. The problem was it was already built and just finished before I got here and what you suggested will be in the plans but not for at least 3 months down the road.
You would suggest keeping the same content though not updating it with fresh reviews?
-
I am going to assume this is a product website that sells widgets within a category.
I think if you just approach this randomly on page loads, this will give you random results. Why not look at what keywords you are trying to rank on for that category an then pull in reviews that relate to that topic with links to products etc. What products sell the most in a given category, what products make you the most money? Focus on reviews from those product pages on your category page and then link to those products as your visitors are most likely to click and then buy from your category page.
I think your focus is too much on tossing around a bunch of content and ranking for the sake of ranking, vs looking at how to make it best work for your company from a revenue perspective.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you add meta data to dynamic pages?
We have 1000's of dynamic pages on the website and would like to know how to add meta data to these dynamically generated pages. Thanks!
On-Page Optimization | | REIT0 -
Hi - How do you get rid of duplicate content that was accidentally created on a tag url? For example, when I published a new article, the content was duplicated on: /posts/tag/lead-generation/
the original article was created with: /posts/shippers-looking-for-freight-brokers/ How can I fix this so a new URL is not created every time I add a tag to a new posting?
On-Page Optimization | | treetopgrowthstrategy0 -
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
Blog on server or embedded? Duplicate content?
Wondering what would be best in terms of SEO. Should I install some blog software actually on the website or can I just embed say a blogger.com blog? if I did that would they consider it duplicate content?
On-Page Optimization | | Superflys0 -
Duplicate Content on Event Pages
My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?
On-Page Optimization | | mattdinbrooklyn0 -
Should I have content on my home page or links to my articles
Hi, i have asked this question a couple of times without any luck so i am hoping third time lucky. My site www.in2town.co.uk has dropped in the rankings for two of my important keywords, lifestyle magazine and lifestyle news, so i am just wondering if i have to much content on the page for google to understand what the page is about. i am thinking to just have the links on my page instead of the intro to the articles, for example another online magazine does this, http://www.femalefirst.co.uk/ Can anyone please let me know if i should keep the intro to the articles or if i should go with the links idea like femalefirst does to help google understand that we are a lifestyle magazine any advice would be great
On-Page Optimization | | ClaireH-1848860 -
Article on site and distribution, is it duplicate content?
I was always taught to place all original articles on site, let them get indexed by Google, then put out for distribution through various press release outlets. With the latest penguin update, how does this practice work out concerning duplicate content? In theory, I wrote the article so I should get credit for it on my site first, then push through various distribution outlets to get it out to my targeted audience in my niche field. Typing out loud I would tend to think if the article is on my site first then I would get credit and any others following would be hit by duplicate content if in fact google considered it a dupe violation. Any input on this? Am I on track or am I heading for a train wreck.
On-Page Optimization | | anthonytjm0 -
Percentage of duplicate content allowable
Can you have ANY duplicate content on a page or will the page get penalized by Google? For example if you used a paragraph of Wikipedia content for a definition/description of a medical term, but wrapped it in unique content is that OK or will that land you in the Google / Panda doghouse? If some level of duplicate content is allowable, is there a general rule of thumb ratio unique-to-duplicate content? thanks!
On-Page Optimization | | sportstvjobs0