Static content VS Dynamic changing content
-
We have collected a lot of reviews and we want to use them on our Categories pages. We are going to be updating the top 6 reviews per categories every 4 days. There will be another page to see all of the reviews. Is there any advantage to have the reviews static for 1 or 2 weeks vs. having unique new ones pulled from the data base every time the page is refreshed? We know there is an advantage if we keep them on the page forever with long tail; however, we have created a new page with all of the reviews they can go to.
-
No we make sure the reviews are associated with the categories. They are not just random. Also the reviews are linked back to the associated product. My question is does it make a difference if we update them daily or just like once a week?
-
It all depends.
If you want a freshness indicator on the page, just have the page show the most recent reviews and then update automatically.
If constantly refreshing reviews shows a bunch of junk reviews that do not help the page, rank or get clicks to purchase then revert back to the original content.
You will need to test a bit and see what works for rank, clicks, etc.
Either way, I would link back to the review that the product was based around so that users can click and purchase and also Google can make sense of the where the original review came from to clear up any "duplicate content" type questions.
-
We are looking into that. The problem was it was already built and just finished before I got here and what you suggested will be in the plans but not for at least 3 months down the road.
You would suggest keeping the same content though not updating it with fresh reviews?
-
I am going to assume this is a product website that sells widgets within a category.
I think if you just approach this randomly on page loads, this will give you random results. Why not look at what keywords you are trying to rank on for that category an then pull in reviews that relate to that topic with links to products etc. What products sell the most in a given category, what products make you the most money? Focus on reviews from those product pages on your category page and then link to those products as your visitors are most likely to click and then buy from your category page.
I think your focus is too much on tossing around a bunch of content and ranking for the sake of ranking, vs looking at how to make it best work for your company from a revenue perspective.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Acquired Old, Bad Content Site That Ranks Great. Redirect to Content on My Site?
Hello. my company acquired another website. This website is very old, the content within is decent at best, but still manages to rank very well for valuable phrases. Currently, we're leaving the entire site active on its own for its brand, but i'd like to at least redirect some of the content back to our main website. I can't justify spending the time to create improved content on that site and not our main site though. What would be the best practice here? 1. Cross-domain canonical - and build the new content on our main website? 2. 301 Redirect Old Article to New Location containing better article 3. Leave the content where it is - you won't be able to transfer the ranking across domain. Thanks for your input.
On-Page Optimization | | Blenny0 -
How should I handle author attribution for ghostwritten content?
I've been using Crowdcontent for article production, and always feel like I'm potentially missing out on some authority or social proof with visitors (and maybe Google?) by not attributing an author (Crowdcontent doesn't give you the name of the author, otherwise I would just use their name). Would I be doing myself any favors by attributing myself as the author and pointing it back to my Google+ profile? Thanks in advance for any guidance!
On-Page Optimization | | spking0 -
Duplicate Page Content for Product Pages
Hello, We have one website which URL is http://www.bannerbuzz.com & we have many product pages which having duplicate page content issue in SEOMOZ which are below. http://www.bannerbuzz.com/backlit-banners-1.html
On-Page Optimization | | CommercePundit
http://www.bannerbuzz.com/backlit-banners-10.html
http://www.bannerbuzz.com/backlit-banners-11.html
http://www.bannerbuzz.com/backlit-banners-12.html
http://www.bannerbuzz.com/backlit-banners-13.html We haven't any content on these pages, still getting duplicate page content errors for all pages in SEOMOZ. Please help me how can i fix this issue. Thanks,0 -
Checking for content originality in a site
two part question on original content How would you go about checking if a site holds original content accept the long search quary within Google? ans also if I find many sites carrying my content and I am the original source should I replace the content? thanks
On-Page Optimization | | ciznerguy0 -
How to avoid content duplication of my websites
Hello, We are having 4 domains abc.com, abc.in, abc.co.uk, abc.com.au with same content and same inner pages (abc.com/page1, abc.in/page1 etc.) targeting on different geographical areas. How can we avoid duplicate content issue in the home page as well as in the inner pages. Abc.com is the major site. Thank you.
On-Page Optimization | | semvibe0 -
Related products - random products or static
Hello, I was curious about where to get related products from. Currently I just grab some random products from the same category. Would there be any benefit to always linking to the same related products on a product page? Thanks
On-Page Optimization | | nux0 -
SEO Change/Version Control
Hi. Can anyone suggest apps that might be applied for SEO change/version control? I've tried using Excel and Word in the past but both fall short when dealing with multiple client sites. Nothing suitable pops up so far. Specifically I want to be able to log any on-page changes that might impact SEO for historical analysis and possible roll-back (manual) eg change date, page title, headings, url, anchor text, alt image txt, body copy etc. The ability to have one view that can be filtered in various ways including by client and by url would be ideal. Maybe this is something SEOmoz is considering for Pro campaign management? Surely there's demand... Thanks Andy
On-Page Optimization | | Bluesnapper0 -
Microsites vs landing pages
Hi all! I'm trying to decide the best way forward with regards to a large site I'm currently in the process of redesigning/rebuilding. Basically, the site already has a lot of well ranking seo landing pages targetted to different niches. With this in mind which is the best way forward in your experience? 1. Expand upon the existing niche landing pages adding more content etc and more niches? or 2. Keep the landing pages but set up microsites for each of the niches. (On different domain names or sub domains?) I do not want to polute the existing site as it performs very well and ranks very well for the keywords we target. Are there any benifits to micro sites seo wise? Personally I think it best to expand on the landing pages and keep everything onsite but any adivce you can give me would be greatfully received! Thanks in advance!
On-Page Optimization | | EclipseLegal0