Hreflang and canonicalization
-
When using hreflang in order to deliver the relevant version in SERs, should we also make use of a reference to a canonical version to avoid duplication?
Currently, we provide different regional versions of our content where the content is largely the same aside from minor changes due to spelling, units of measurement although occasionally larger amends are required.
We have implemented hreflang referencing all the alternative country Urls, e.g en-us, en-gb, en-aus etc but also specificied the canonical as the en-gb version since we are a UK based website and the majority of the content originated from the UK version of our site.
Recently, our rankings across all countries have been falling markedly and I'm wondering whether the canonical element may be at fault. We have not been engaging in any black hat activities that might have been responsible for any sort of fall.
When we implemented the hreflang and canonical in July 2012 our traffic has actually been increasing significantly until literally 21 Nov when the search traffic is plummeting considerably across all countries. It would be useful to know if you need to specify a canonical version when using hreflang or could there be another reason for our ranking falls.
Many thanks in advance of your assistance.
-
you can test it out and remove the canonical for the not fully equivalent pages ... and unfortunately there is no other solution than a canonical to fix the pages that have a fully equivalent content.
just test it out and keep a close eye on it and please do update this thread
thank u
-
Thanks Wissam. I posted the same question in a Google forum and was told that I should remove the canonical reference (but retain the hrelang elements) as some of the content was not entirely identical and had regional differences.
I've asked whether I should do the same (i.e not specify a canonical) when the content is entirely identical but equally relevant to different countries. Would the hreflang be enough to prevent them being considered duplicate?
-
Hi Simon
I think the implementation you did on the site is confusing and wrong.
you consolidated ur au to the .com domain without specifying which folder or subdomainis the au section is.
previously because you have the .com.au in the domain Google understood that signal that this website is relevant to au visitors. but when you consolidated to the .com you need now to TELL or HINT to Google (through Google Webmaster Tools) where the whole domain that was targeting this country went.
and HREFLANG is not about Geotargeting but about the Language.
-
Hi Wissam, yes indeed all the pages are informative article pages. I want each country specific version to rank highly in it's own country i.e en-us article to rank in US, en-au in Australia etc. Does specifying a canonical strangle your ranking in all the other countries?
-
Google has actually updated their Google webmaster help section of the hreflang and remove the reference of rel canonical because people tend to get confused and implemented incorrectly.
so my question to you are these pages informational pages? are they fully equivalent to the others ? in aus and us ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang and canonical tag for new country specific website - different base domain
I have a little different situation compared to most other questions which asks for hreflang and canonical tags for country specific version of websites. This is an SEO related question and I was hoping to get some insight on your recommendations. We have an existing Australian website - say - ausnight.com.au now we want to launch a UK version of this website - the domain is - uknight.co.uk please note, we are not only changing from .com.au to .co.uk.... but the base domain name as well changed - from ausnight to uknight as you can understand, the audience for both websites is different. Both websites has most pages same with same contents.... the questions I have is - Should we put canonical tag on the new website pages? If we don't put canon tag on new website pages, what is the impact on the SEO ranking of current website? I believe we need to put hreflang tag on both websites to tell google that we have another language version (en-au vs en-gb) of the same page. Is this correct?
Intermediate & Advanced SEO | | TinoSharp0 -
Can multiple geotargeting hreflang tags be set in one URL? International SEO question
Hi All, Thank you for this great post! I have a question please. If i target www.onedirect.co.nl/en/ in English for Holland, Belgium and Luxembourg, are the tags below correct? English for Holland, Belgium and Luxembourg: http://www.example.co.nl/en/" hreflang="en-nl" /> http://www.example.co.nl/en/" hreflang="en-be" /> http://www.example.co.nl/en/" hreflang="en-lu" /> AND Targeting Holland and Belgium in Dutch: Pour la page www.onedirect.co.nl on peut inclure ce tag: http://www.example.co.nl" hreflang="nl-nl" /> http://www.example.co.nl" hreflang="nl-be" /> thanks a lot for your help!
Intermediate & Advanced SEO | | Onedirect_uk0 -
Hreflang tag on links to alternate language site
Hey everyone! In the interest of trying to be brief, here's the situation in my favorite form of communication, bullet points! Client has two sites; one is in English and one is in Japanese Each site is a separate URL, no sub-domains or sub-pages Each main page on the English version of the site has a link to the homepage of the Japanese site Site has decent rankings overall, with room for improvement from page 2 to page 1 No Hreflang tags currently used in links to the Japanese version from the English version Given that the site isn't really suffering for most rankings, would this be helpful to implement on the English version? Ideally, I'd like each link to be updated to the corresponding subject matter of the Japanese, but in the interim it seems like identifying to Google that the link on the other side is a different language might be helpful to both the user and to maybe help those rankings on page two creep a little higher to page one. Thanks for reading, I appreciate your time.
Intermediate & Advanced SEO | | Etna0 -
Hreflang Tags with Errors in Google Webmaster Tools
Hello, Google Webmaster tools is giving me errors with Hreflang tags that I can't seem to figure out... I've double checked everything: all the alternate and canonical tags, everything seems to match yet Google finds errors. Can anyone help? International Targeting | Language > 'fr' - no return tags
Intermediate & Advanced SEO | | GlobeCar
URLs for your site and alternate URLs in 'fr' that do not have return tags.
Status: 7/10/15
24 Hreflang Tags with Errors Please see attached pictures for more info... Thanks, Karim KQgb3Pn0 -
Canonical tag + HREFLANG vs NOINDEX: Redundant?
Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA
Intermediate & Advanced SEO | | WMCA0 -
Why is Google Reporting big increase in duplicate content after Canonicalization update?
Our web hosting company recently applied a update to our site that should have rectified Canonicalized URLs. Webmaster tools had been reporting duplicate content on pages that had a query string on the end. After the update there has been a massive jump in Webmaster tools reporting now over 800 pages of duplicate content, Up from about 100 prior to the update plus it reporting some very odd pages (see attached image) They claim they have implement Canonicalization in line with Google Panda & Penguin, but surely something is not right here and it's going to cause us a big problem with traffic. Can anyone shed any light on the situation??? Duplicate%20Content.jpg
Intermediate & Advanced SEO | | Towelsrus0 -
How important is it to canonicalize mobile URLs to desktop URLs?
I know many SEO's prefer a stylesheet and single URL, but if you use m.domain.com, do you canonicalize to your desktop URLS?
Intermediate & Advanced SEO | | nicole.healthline0 -
Will Google Visit Non-Canonicalized Page Again and Return Its Page's Original Ranking?
I have 2 questions about canonicalization. 1. Will Google ever visit Page A again if after it has been canonicalized to Page B? 2. If Google will still visit Page A and found that it is not canonicalizing to Page B already, will the original rankings and traffic of Page A returned to the way before it's canonicalized? Thanks.
Intermediate & Advanced SEO | | globalsources.com0