How Would Google Approach Devaluing Infographic Links?
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How do you think Google would go about devaluing infographic links?
Suppose the infographic image itself is not hyperlinked to the creator's site but there is a paragraph that mentions the creator and links to their site. How would Google distinguish the infographic creator's link from other external links on the page?
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First up, if you have an infographic, the smart money is to control how people link to it in some way. Usually, this involves providing them with some kind of embed or linking code. Secondly, if you are a using some SEO smarts here you are going to want them to link to a page rather than to the image itself so you can pump some of that inbound link juice out to other pages or at least control it and provide a little more info, branding, funnels to service pages / social sign ups etc.
So, the way this tends to work is through hosting the infographic on a page and then providing link code to that page something like:
< href="http://www.yoursite.co.uk/">Your Home PageYou may also include a link to your homepage in this to really pimp our link opportunity.
Now, the only problem here is that we are creating a signature for the links as each link is going to be exactly the same. So, this is almost the sitewide scenario where they can count one, but identify and easily discount the others.
But, the real bones of the question is not 'how can Google devalue infographic links' but rather how can we stop Google devaluing infographic links.
Certainly though, an infographic is a high quality piece of content and if people choose to link to it, that link should still count. Whilst, they may look at ways of devaluing these links if they get too widespread but really, the boom (and bust) in infographic production may well have devalued them already in that there are just so many to choose from.
Hope that helps
Marcus -
As far as I understand the concept of infographic is that it is a way to attract 100s of link pointing back to your website... how that actually happens... I guess this happens when someone copy and paste your infographic by using the embedded code!
Now if there is a paragraph on the page that is linking to the main site.. (Probably that will not be included in the embedded code).. So in that case you might not get much benefits of an infographic even after it go viral.
As far is discounting links in infographic is concern it is a simple chain that is easy to capture.
My words: I don’t think infographics links are discounting completely at least the moment and even if they do you have a fair chance to impress people from your infographic and convert them in to profitable business sales.
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If I am not wrong the new co-citation concept will work in this kind of situations, search engines are intelligent enough to understand this kind of hierarchies. All the Best!.
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