Text Placement?
-
We have an eCommerce site. We have noticed several of our competitors are moving their text to the top of the page. How much of a difference to you think it makes in googles eyes to have the text at the top above the products vs bellow them? Here is an example of how one of them moved the text to the top http://www.motorcycle-superstore.com/119/MNGR/Motorcycle-Jackets.aspx
-
If you have logic behind it, If you can create this 'more' button that it does not reload page(Ajaxed) and it still indexes all text on the same page and if this is not something that will disturb visitors visually - definitely go for it!
Just remember the date when you will implement that and closely watch your conversions!
regards,
Jungles
-
Yeah Dorm i agree with you and your boss.. Yes you can move ahead with 3 - 4 lines(helpful for users) of unique content so that they can click on "more" for more valuable info..
-
What is your opinion on something like http://www.bikebandit.com/motorcycle-tires/n1348 where they have the text at the top but it only takes a couple lines before it has the option to expand with the "more" option.
We are using it for both. We want the first two - three lines to be quality content, however my boss does not want to push the products down to much cause he thinks it could hurt conversions. So by adding the "more" option it is a way we can agree to move the content to the top without having to push the products down to far. With a new content writer in the house we are now having good quality content around 2-3 paragraphs a page and he thinks that will push the products down to far.
thoughts?
-
Yes and no! There should be golden middle way. Google will rank you better if you will put your text higher but you will have lower conversions because of this. Try to implement various designs and run split/multivariate testing. You will see exactly which version will be performing better!
Please, let us know outcome of this experiment!
regards,
Jungles
-
We are using it for both. We want the first two - three lines to be quality content, however my boss does not want to push the products down to much cause he thinks it could hurt conversions. So by adding the "more" option it is a way we can agree to move the content to the top without having to push the products down to far. With a new content writer in the house we are now having good quality content around 2-3 paragraphs a page and he thinks that will push the products down to far.
thoughts?
-
Google will see the whole content because its opening in the same page(Ajax) & if you see the source code then you will find the whole content in the html code.. Google reads the html file so google can read it. For google its perfect so if you are using the content for google then its fine but if you are using the content for end users then i dont think so its good because 1st 2 lines are not so attractive but if you give helpful info in 1st para with 4 - 5 lines and then you give "more" option then i think its good as per end user's view...
-
What is your opinion on something like http://www.bikebandit.com/motorcycle-tires/n1348 where they have the text at the top but it only takes a couple lines before it has the option to expand with the "more" option.
-
Hi Dorm
I agree with Jungles & askshopper. As you know Content is the King in SEO..
If the Unique Content (incl KW's with bold/strong tag) is above the product then google will 1st see that part and then your products. Products are most likely a duplicate content (Product Title, Product Desc, etc). Google loves unique content so if Google see unique content 1st which are helpful to users then google loves it..
If i am not wrong google see the page in this way : Title, Description, H1, H2 and then starts with the 1st paragraph(very imp) of the page. If you target the keyword in 1st para of the page then it will really helps. Also, if the content is below product then google will see that lastly which might not get more priority in google's eye logically. Normally google works as an user, if we are an end user then 1st we start with the 1st para and if we like 1st para then we continuously go ahead otherwise we stop there. Same with google, if 1st para is unique & very helpful to end user then google loves it....
Please let me know your views.
-
However, by having the text higher up we move our products down and that could lower the conversion rate, right? And isn't having products good quality content too?
-
This is very interesting! If you will change the placement of your text ,please, share with the results with us.
.............................................................................
My 2c:
According to Google's placement rank (if I'm not mistaken the change of this Google's algo launched in the middle of the 2011) definitely there is benefits to present text like this :
There is no need to scroll down for it - Google favors that,
Lower bounce rate (users will most likely read at least beginning of the text before leave or hit back button)
More engaging - you have a chance to educate,grab attention etc.
best,
Jungles
-
Having your keyword phrase at the top of the page, first paragraph, title is important, also at the end of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords that are bold in text
Hi, Does anyone think having keywords in your articles that are bold or i_talic_ or underlined makes any difference ?
On-Page Optimization | | ReSEOlve0 -
Does <hn>placement matter in the code?</hn>
Does it matter if SEO relevant HTML (such as the placement of an H1) is on line 100 versus 2,000? (Editing to provide more clarity)
On-Page Optimization | | EricSchell
My question is not related to where the H1 is visually on the page (above the fold or below, etc.) its purely a question as to does the line number in the rendered HTML file impact the power of the H1 on the page. As someone with a lot of SEO experience myself, I don't think when a bot is reading the page HTML it cares where the H1 is - just that it exists (and might have a weight above/below fold).0 -
Web Design - Text links better than drop down menus?
Hello So with reading a blog post by Bruce Clay - http://www.bruceclay.com/blog/seo-friendly-web-design/ It reads that it Is best for seo to use text links instead of drop down menus. So I just wanted to ask you opinion.
On-Page Optimization | | Berner0 -
Blog Bounce Rate & Placement in Site Navigation
Hello, I'm attempting to perform an SEO review of the blog on www.aplossoftware.com. Aplos Software sells financial software and the blog is intended to bring in new visitors to the site with the goal of eventually converting some of them to customers. Here's my questions: 1. On aplossoftware.com site navigation, the blog (http://www.aplossoftware.com/blog/) is currently linked to in the footer in the lower-right under 'Resources'. Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header? 2. The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate? 3. Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts? Thanks!
On-Page Optimization | | stageagent0 -
E-commerce On Page Concern - Links and Anchor Text
Hi, how you doing? I have a set of very specific questions or concerns about anchor text and linking on an e-commerce category page. I was wondering if you could give your opinions and counsel. I own an e-commerce store about steel construction products. I have several category and product pages. One example of my categories is this. URL http://aceromart.com/Losacero-25-Ternium.aspx My concerns or questions: I have several technical specs or sheets. Which i include the link on the right part in "Informacion Adicional". How should i link those? I am bit worried on the anchor text. Should i use something like [download "product" technical sheet] or just [technical sheet of product] . I dont want to cannibalize, but i also want to appear as descriptive as possible. what would you recommend? The same thing happens on my videos. How should i link my videos? Is there a best practice? **what would you recommend. ** Thanks in advance for your opinions!
On-Page Optimization | | JesusD0 -
Why would meta description text get added to the meta HTTP-EQUIV tag?
For one of my clients, the people coding the site added the meta description content to the HTTP-EQUIV tag as part of the "name" attribute. Curious if anyone has seen this practice before?! I notified them that the description meta tag was not coded properly -- the search engines do not interpret the "name" attribute and the text that is in it. Anyway, It looks like: **<meta http-equiv="<a class="attribute-value">Content-Type</a>" content="<a class="attribute-value">text/html; charset=utf-8</a>" name="... <a class="attribute-value">and services. ... .</a>" />**
On-Page Optimization | | alankoen1230 -
Do you think using accordion text can hurt SEO?
I have a lot of text for my home page. My plan is to a J Query Plugin for accordion text. Does anyone think that this can hurt SEO efforts?
On-Page Optimization | | DTOSI1 -
Keyword text block on homepage - keep or do away with?
One of my sites is getting a major refresh on the home page, which is good and bad. The legacy homepage was very long, and had a lot of text (thousands+ of words) in the body, with about 450+ links (internal/external) on the page. A ton of graphics, etc etc. Yuck. The revamped homepage is much improved. Very short, visual, fast, and SEO optimized. It's more of launching pad into the rest of the site. But, the text in the body is much less, perhaps a 100 words or so. The worry is that with so little text, matching the target kw count will appear as stuffing. The 'solution' was to include a visible text box at the bottom of the page, with about 300 words, basically what would typically appear in an 'about' section of a site. But instead, its located on the bottom of the homepage to beef up the pages content, and to avoid looking too 'stuffed'. Visually, its unattractive IMHO and while the text is good and informative, its under the fold and will likely not change that much going forward. This all seems very 10 years ago to me, but I'd like a second opinion. Is this box of text a good strategy?
On-Page Optimization | | EricPacifico0