Text Placement?
-
We have an eCommerce site. We have noticed several of our competitors are moving their text to the top of the page. How much of a difference to you think it makes in googles eyes to have the text at the top above the products vs bellow them? Here is an example of how one of them moved the text to the top http://www.motorcycle-superstore.com/119/MNGR/Motorcycle-Jackets.aspx
-
If you have logic behind it, If you can create this 'more' button that it does not reload page(Ajaxed) and it still indexes all text on the same page and if this is not something that will disturb visitors visually - definitely go for it!
Just remember the date when you will implement that and closely watch your conversions!
regards,
Jungles
-
Yeah Dorm i agree with you and your boss.. Yes you can move ahead with 3 - 4 lines(helpful for users) of unique content so that they can click on "more" for more valuable info..
-
What is your opinion on something like http://www.bikebandit.com/motorcycle-tires/n1348 where they have the text at the top but it only takes a couple lines before it has the option to expand with the "more" option.
We are using it for both. We want the first two - three lines to be quality content, however my boss does not want to push the products down to much cause he thinks it could hurt conversions. So by adding the "more" option it is a way we can agree to move the content to the top without having to push the products down to far. With a new content writer in the house we are now having good quality content around 2-3 paragraphs a page and he thinks that will push the products down to far.
thoughts?
-
Yes and no! There should be golden middle way. Google will rank you better if you will put your text higher but you will have lower conversions because of this. Try to implement various designs and run split/multivariate testing. You will see exactly which version will be performing better!
Please, let us know outcome of this experiment!
regards,
Jungles
-
We are using it for both. We want the first two - three lines to be quality content, however my boss does not want to push the products down to much cause he thinks it could hurt conversions. So by adding the "more" option it is a way we can agree to move the content to the top without having to push the products down to far. With a new content writer in the house we are now having good quality content around 2-3 paragraphs a page and he thinks that will push the products down to far.
thoughts?
-
Google will see the whole content because its opening in the same page(Ajax) & if you see the source code then you will find the whole content in the html code.. Google reads the html file so google can read it. For google its perfect so if you are using the content for google then its fine but if you are using the content for end users then i dont think so its good because 1st 2 lines are not so attractive but if you give helpful info in 1st para with 4 - 5 lines and then you give "more" option then i think its good as per end user's view...
-
What is your opinion on something like http://www.bikebandit.com/motorcycle-tires/n1348 where they have the text at the top but it only takes a couple lines before it has the option to expand with the "more" option.
-
Hi Dorm
I agree with Jungles & askshopper. As you know Content is the King in SEO..
If the Unique Content (incl KW's with bold/strong tag) is above the product then google will 1st see that part and then your products. Products are most likely a duplicate content (Product Title, Product Desc, etc). Google loves unique content so if Google see unique content 1st which are helpful to users then google loves it..
If i am not wrong google see the page in this way : Title, Description, H1, H2 and then starts with the 1st paragraph(very imp) of the page. If you target the keyword in 1st para of the page then it will really helps. Also, if the content is below product then google will see that lastly which might not get more priority in google's eye logically. Normally google works as an user, if we are an end user then 1st we start with the 1st para and if we like 1st para then we continuously go ahead otherwise we stop there. Same with google, if 1st para is unique & very helpful to end user then google loves it....
Please let me know your views.
-
However, by having the text higher up we move our products down and that could lower the conversion rate, right? And isn't having products good quality content too?
-
This is very interesting! If you will change the placement of your text ,please, share with the results with us.
.............................................................................
My 2c:
According to Google's placement rank (if I'm not mistaken the change of this Google's algo launched in the middle of the 2011) definitely there is benefits to present text like this :
There is no need to scroll down for it - Google favors that,
Lower bounce rate (users will most likely read at least beginning of the text before leave or hit back button)
More engaging - you have a chance to educate,grab attention etc.
best,
Jungles
-
Having your keyword phrase at the top of the page, first paragraph, title is important, also at the end of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is moving text out of the main body field a bad idea for SEO?
Hi, I manage this WordPress website http://www.the-fireplace-company.co.uk I've been looking for ways to improve the product template and have come up with the following http://www.the-fireplace-company.co.uk/product/the-alhambra-fireplace/ - you can see how this compares to the old template http://www.the-fireplace-company.co.uk/product/the-burlington-fireplace/ Basically I've moved the description copy for the product from the main body to an alternative field and disabled the reviews tab below the product images to give a more compact feel and better use of the space available in my humble opinion! The client approves too. However I was just about the change all the other products to match this one - but suddenly thought is is wise to move all text out of the main body just to improve the look? I wondered what impact this might have on search. Any pointers would be welcomed. One course of action might be to find a new theme that's just a little more accommodating! Or to develop this theme further to ensure the main body copy is displayed where I want it to be? Regards to the Moz community - thanks for reading. Nathan
On-Page Optimization | | nathangdavidson0 -
Is Brand name anchor text on a widget Spam
We have partial match penalty in WMT on one of our smaller sites. There are a few (less than 10) instances of widgets linking to us using our Brand Name as the anchor text. Would this fail a reconsideration request do you think? The widget links without the no-follow attribute.
On-Page Optimization | | Simonws0011 -
Is alt text on images treated like text on a page?
I'm curious if the alt tags on the images on my website are treated just like text. Thoughts?
On-Page Optimization | | dan.backowski1 -
Html text versus a graphic of a word
Hello, How much better for rankings is an html text heading (H1 text of a word at the top of a page) than a graphic of the word with an alt tag? Thank you!
On-Page Optimization | | nyc-seo0 -
Can't find Text-Only Cached version in Google search
Hi, I'm trying to view the text-only of a webpage to run a SEO audit, however Google does not give me this option. When i click the two arrows that appear to the right of a search result, the only option I get is Cached. Is there a reason this might be happening? I've tried clearing my cookies, signing out of Google, and anything else I could find on my troll of the internet. I also tried text, only please! however whether this works or not is debatable considering it shows me actual pictures on the site. Any ideas, or maybe another add-on that will work?
On-Page Optimization | | JuiceBoxOM0 -
What is html text?
I am using the "page attributes" tool for a guideline for what I am filling in on each page of my website. I feel like I've done my homework on this, but I can't figure out what "html text" is. URL Page Title Meta Description Meta Keywords H1 H2 **HTML Text ** ... not sure what to put here, how long it should be, what it's purpose is, etc. Any SEOMoz links helping me figure that out? I'm not finding it in the "Basics of Search Engine Design" article posted here on SEOMoz.
On-Page Optimization | | amandahx20 -
Anchor Texts on Internal Links on my Site Question
[Hey folks, Anchor text question for internal links on my site. We all know that proper anchor text is important for rankings, both in links pointing to your site and links on your site. Google webmaster tools is showing my top internal anchor text links to be letters. This is because of navigation on the site which is in a global footer on hundreds of thousands of pages. Do you think that this dilutes or minimizes the relevance of the real anchor texts that we are targeting which trail behind these, or if this went away it would have no effect on the rest of the anchor texts on the site. How would you handle this, we can just get rid of this navigation because it's passing PR and helping the pages get spidered. Thanks in advance. Anchor text 1. g 2. q 3. d 4. v 5. k 6. t 7. o 8. u 9. a 10. p 11. m 12. r 13. e 14. x 15. y 16. l 17. i 18. z 19. c 20. j 21. s 22. b 23. f 24. h 25. w 26. n](mailto:acaldarea@hotmail.com)
On-Page Optimization | | irvingw0 -
Better for SEO to use a hyphen in the name of a website to break up text?
To maximize SEO, would it be better to use a hyphen between two words in the name of a website? For instance, www.londonparis.com or www.london-paris.com. Would it be OK to use www.LondonParis.com Many thanks in advance, Ricardo
On-Page Optimization | | RicardoMello0