International Landing Page Strategy
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Hello,
I'm looking for some insight in an area that I don't have much experience in - hoping the community can help!
We are a healthcare staffing company serving clients in the U.S. (www.bartonassociates.com).
We are interested in attracting clients in Australia and New Zealand. I'm wondering if anyone as experience with best practices for doing so (both from an SEO and PPC perspective).
Would it be best to purchase .au and .nz domains for these landing pages and link back to our US site for more information (or even recreate a modified version of our US site for .au and .nz). My concern here is duplicate content issues, among other things.
Or, would it be better to create Australia and New Zealand focused landing pages on our US site and drive PPC there? My concern here is that we would never get organic traffic from Australia and New Zealand to our US site, in light of the competition. Also, the messaging would be a bit mixed if targeting all three countries.
Our core term is "locums" and "locum tenens".
Greatly appreciate any insight from you guys.
Thanks,
Jason
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I don't have a perfect answer to this yet but since you don't have any, I'll take a stab at it.
Basically, I have my site setup on .com and .com.au - I have used the hreflang tag to identify a specific domain to be shown to Australian users. This means on Google.com searchers see .com and on Google.com.au they see .com.au but the content is essentially the same.
So far, the difference is that my sitelinks have not (yet) been indexed in Google.com.au even though they have in .com So it's not a perfect translation but the hreflang tag is new.
What we have also done is simply direct the site over.
You should also check out one of our best Australian SEO blogs on the topic.
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