FB PPC Conversion Tracking Script
-
Hi guys,
Is there any way to install a FB conversion script for their PPC (in the same way as the shopping directories use)?
I know this was possible about 1.5-2 years ago via a feature they have released in Beta at that time, but this seem to no longer be a choice.
There is nothing in the FB help, I found no such option in their settings and the FB support does not answer (what;s new here
)
We can always try alternatives - as Google Analytics or Prosper202 ... but this time we would prefer FB scripts if possible.
Thanks in advance
T
-
Hi Sean,
We have a couple of ecomm sites on ZenCart - for some reason, our GA is not accurate at all (we are missing orders/conversions OR when we get them all - they all come in on the direct channel - so we can not differentiate the source of traffic).
We started advertising on FB, and the quick solution would be a FB script - but it seems this does not exist
I agree with you that GA should do the trick ... if it worked :). Hopefully - we'll get this fixed
-
I am not aware of FB scripts but just wanted to post to see why you are opposed to GA data? Especially with the new social metrics automatically now pulled in, makes life easy. If you are concerned about GA just being last touch attribution, you can just look at multi channel for assisted conversions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Chat Conversions on WP?
We have a WordPress site where we use the plugin Chatra for our chats. It works great...except, that you cannot track conversions from Google Ads. There is another plugin called Apex that allows tracking, but their people answer the phone instead of ours. So does anyone know a way or a plugin where we can have chat enable on our website that our people are solely responsible for responding to that allows you to track conversions from Google Ads? Thanks, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
Best Apps for Tracking Google Analytics, Facebook Pages, and More?
Hi! I'm looking for an iPhone app that I can set up for a client so that he can view data from Google Analytics and Facebook (new "likes," "shares", etc). Is there any such thing? I'm not a big Apple user, but he is, and I'd like to find something that would work well for him. Thanks!
Paid Search Marketing | | ScottImageWorks0 -
How to find a good PPC firm
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results. My questions are: Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget? What are the key questions I should ask a PPC firm before I hire them? Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself? Thanks in advance!
Paid Search Marketing | | Brand_Psychic0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
How Can I Increase Conversions from English Speaking Countries in AdWords?
Hello, So here is the gist: Our company provides credit card processing services primarily to e-commerce businesses. I began managing Google AdWords in-house this past April. I started out by not excluding any countries, but received leads from merchants living in countries we could not serve due to risk of fraud. Then, I excluded countries our company could not work with to eliminate unwanted costs. I then took it one step further and targeted only countries our company can serve. My campaigns performed very well. This month, I have been averaging nearly 14 conversions per day. [I should also add that four campaigns are Search and Display, one is remarketing so it is Display only, and two are Search only. Prior to what you will read in the paragraph below, the majority of our conversions came from the Display network, but we had a significantly higher conversion rate with our Search conversions.] However, throughout all of this, we received very few conversion from English-speaking countries--primarily the US, UK, Canada, and Australia. Yesterday afternoon, July 15, I targeted only those four countries. When I came into work this morning, I saw that we received very few impressions and only 7 clicks (as opposed to more than 500,000+ impressions in one day and 1,500-2,400 clicks in one day). I am no Google AdWords expert, but I do understand that searching these terms in the US, UK, Canada, and Australia may be more competitive, which will require a higher CPC. I set it so Google manages my CPC, so I would assume this would adjust while staying within my daily budget. I do not know what to do, but am in dire need of guidance. I do not know where to look online for help and Google AdWords Live Chat is not working. Thank you in advance,
Paid Search Marketing | | Instabill
Meghan0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0