Is a Tumblr company blog good for SEO?
-
Hi,
We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content.
I see that most of companies/people are using a WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star.
But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search.
What it means to me is that Tumblr has a very poor SEO-friendly policy.
I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO.
I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like?
I guess my question will be:
"Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?"
Thanks for reading.
-
Tumblr is a bit controversial in the world of business blogging. Some people swear by it, and others say it is a waste of time – it doesn’t have the SEO capabilities or the customizability of the other two platforms, that’s for sure. If your target market is over the age of 35 , or if your business sells something that isn’t very visual, then Tumblr probably won’t fit your needs. But if you are in an industry or run a business that can use Tumblr to share images and quick updates, then you really should consider it despite its drawbacks.
My business doesn’t use Tumblr because we are a document filing service – how many cool, viral images can you imagine coming out of that? But Tumblr is great if your product is visual and you are willing to spend the time to talk to and engage with your customers. Remember that Tumblr users are very reciprocal - that means it is up to you to go through posts, comment, and like if you ever expect to attract people over to your business’s page. It’s also very easy to use, and a bit addictive, so once you get going you’ll likely find yourself spending a lot of time on the site. Just remember to get a custom domain for your business’s Tumblr and link to your blog on your homepage.
I hope this information will help you,
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does creating a Facebook App help your social SEO factors?
We're looking to build out an event countdown widget for Facebook users to install as an App. Should we just focus on creating a useful app, or should we be trying to also optimise it for Likes, Comments, Shares etc. Having read the Searchmetrics 2012 report we're starting to ramp up our FB efforts...
Social Media | | cruiserDan0 -
Google+1 on site or on google+ for SEO?
Hi Have just read an inspiring post by Cyrus @ www.seomoz.org/blog/tips-to-use-google-for-seo But before I ask my existing social media contacts and email lists who have a Google account to +1 my site, what offers most benefit from a search visibility perspective? Should I ask my contacts to +1 my homepage (there is a +1 button on there) or Click on the +1 button on my businesses Google+ page and also ask them to join my circles? Hope this makes sense? Many Thanks
Social Media | | ocelot0 -
Which is better for Wordpress multisite SEO? Subdomains or subdirectories
Hi, I've always used subdomains when setting up a WordPress Multisite + Buddypress website. But which is better for SEO? Now I'm thinking this may not be a "one size fits all" websites decision: Case 1: The subsite blog owners need/want/pay/ to advertise their own business using their subsite. Subdomains are perfect because they can SEO their own site seperate from other client sites, yet reap benefits from the home buddpress site SEO. Case 2: The subsite blogs are for hobbyists so they are not promoting their own site with SEO, at least they don't need to. However, using subsites subdirectories will enhance the content and SEO for the main Buddypress site by treating them all as content of the main site. I would appreciate hearing from those with more expertise. Regards, Larry .
Social Media | | tishimself0 -
Does buying thousands of Facebook Fans/Likes affect SEO?
To begin with, please pardon me if this question is ignorant. I'm completely new to this whole social media thing, and somewhat feel it is overhyped. I find it really difficult to believe that social media will actually help the majority of small business owners out there like me, and that most of them are probably being misled about the powers of social media to increase sales. Because it's mentioned so frequently, I've decided to delve into it a bit more to see how this could possibly help me business. Over the past few weeks, I've become familiar with a company that sells Facebook Likes, Twitter followers, as well as YouTube and SoundCloud plays. Since my official Twitter and FaceBook accounts really didn't have that many followers, I decided to buy a few thousand followers for each account. Initially, I bought them because I wondered what would happen if a customer that visited my online store happened to go to those Twitter and Facebook pages. If I personally see a Facebook page with few followers, I probably wouldn't give them my business. I would want to go with a company that seems to generate a bunch of traffic to their pages. Originally, I only had about 200 Facebook followers (now called Likes, it seems) and maybe 25 Twitter followers. I now have over 12,000 Twitter followers and 2,000 Facebook Likes. I may end up buying more since the service was pretty quick and affordable. I'd like to know if Google factors Likes and followers into it's formula for creating SERPS. Will my website rank higher if I have 10,000 likes, rather than only 200? If so, would it be a notable increase? FWIW, I found that more people organically started following my Facebook and Twitter accounts once I had more followers. I didn't change anything about how I maintained the page; I just had more people following them. One other thing of note: these companies are almost certainly using fake/hacked accounts to like various pages around Facebook/Twitter. You can tell because my Facebook page says some city in Croatia has the most amount of 'likes' of my page. Do you think this might come into play at all? Thanks for any and all help!
Social Media | | CHEATERS0 -
First Attempt at Local SEO
Hi everyone, I've only been a member for a few days but this community is extremely supportive of one another, and I appreciate that very much. Here's my current project. I've done IM for awhile but now I'm helping a massage therapist with his personal brand here in Chicago. I've used the tools here to identify a few of the bigger sites and ten local keywords that he'd like to rank for - things like chicago massage, cheap massage therapy, and chicago reiki, his favorite. I'm currently getting him set up with Google Places properly so he shows up there. We have a Facebook and Twitter underway. We have a blog he can use if he wants - though I'm not sure how insistent he's going to stay. I'm planning a separate page targeting each of the keywords we're after. His competitors each have a couple local blogs talking about them, so I'm going to contact some local bloggers and offer them free massages in return for a review. He also is getting registered in some of the local business directories - mostly the ones I see the other sites already in. Finally, I was going to use some Build My Rank sites to bulk up his backlinks - maybe focus 10 on each keyword, with 5 going to the main keyword and 5 going to long tails. How does this sound for a simple, first SEO project? I'd love to hear some feedback, even if it's just "sounds great". I've never put one together for a client, and I'm thrilled/nervous. Thanks! Philip
Social Media | | philipbuuck0 -
SEO w/o Social Webinair experiment - how can RTs of a URL of a google search possibly affect the position of one of the search results?
I missed the webinair but have just been going through the slides. Looking forward to watching the video when its up. I have a question however regarding the experiment conducted by Rand to find out: Is Social Influencing Primary Algorithms (slides 7 - 20) The suggestion is that an RT of a google search URL affects the ranking of one individual ranking site. The +1 side of the experiment I understand completely - it is clear how Google can see that there is a social preference for the site and reward accordingly. But how would retweeting the search result URL possibly affect its rankings? Is the suggestion that those doing the experiment also clicked on the relevant link? And if so, how is Google discerning that this additional traffic is down to Twitter? I feel I am missing something incredibly obvious. Anyone want to help me out here?... otherwise I'm not going to sleep tonight...
Social Media | | seomasters0 -
What's affect more SEO between number of Facebook "Recommend" of number of fans of the facebook fan page?
I'm wondering what's the most important number in facebook that affect more the SEO of a site: It is the number of "Recommend" that your site have received or It is the number of fans the facebook fan page of the site have? Also does this really affect SEO or not? If you can provide some data, statistics, link to post or whatever it would be very nice. Thanks for your help
Social Media | | nuroa-2467120