How quickly should I change/edit sites to avoid potential over optimization penalty?
-
Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours?
Thanks for your help!
-
This is just an example. The point behind it is to optimize your site and structure it for the user via educating/entertainment/enlightening content with keyword variations.
Build your content to help your users, and keep keyword variation in mind.
-
That is a lot of detail! Hope it is correct because I am gonna follow it.
-
Thanks guys. I've seen some downward movement recently with some of my sites and with all the buzz about OOP (and the fact that I've definitely not updated some of these sites in awhile so they are too keyword heavy among other things) I know that I need to make changes on multiple sites to fall in line with the whole "de-optimization is the new optmization" stuff.
I've heard that other folks who have diluted keyword density, created less keyword heavy title tags, etc. saw their rankings improve with days or a week. Hopefully that will happen here too. But I think going slowly, page by page, is probably best.
-
To be honest, all you need to worry about is the SERPs. I would recommend doing a few changes to pages that currently aren't ranking very well in the SERPS, and leave the well ranking pages alone for the time being. If you start to see your site or individual pages slowly falling down the rankings then that's the time to revisit those pages and fine tune them.
The worse thing you can do is suddenly change things on every page and though no fault of your own your site falls down the rankings because you changed its on-page SEO.
I think picking 2 keywords to optimise content for per page is more than enough to put you in a good position on google, anything more than that and I think you're probably trying to optimise a little too well, which is the whole point of this update.
-
Sorry, Changing my answer. Heres what I have learned today.
If your keyword is [Exact] for all the following factors on one of your pages Titles, H1s, Bodys, Navigations, descriptions, and footer there is a good chance of a ranking loss for your [Exact] _keywords _in a SERP.
Rand recommends that we use helpful keyword variations for each of these.
For example.
Your Title can be: **company [keyword] | Explain what the page is about [maybe keyword] **
Your H1 can be : **Explain what lies beneath [keyword] **
Your Body can be: 400 or more words 2 [keywords]one in bold
Your** Body Links** can be: Learn more about this 2 [keywords]
Your**** Navigation** can be: [keyword] **
Your Description can be: Whatever will attract your demographic from the SERP (no keyword)
Footer - contact us / sitemap / company info / ** no keywords!**
Every learn link needs to lead to a page where the user will learn. Always offer more value to your readers, they are the ones that will help you rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary Menu Change
Hi,
On-Page Optimization | | robhough909
I'm wondering will my site be impacted with some of the primary links in our primary menu being moved into a burger Menu? Many Thanks,
Rob0 -
Header/Menu Links
Hey there, I seem to have heard mixed results on this. We have a LOT of pages that we are trying to tell google are important. Does it make that big of a difference if those pages are linked in the homepage/header menu? Or mega menu for example? We are essentially a review site, so we potentially have thousands of links that could be implemented into the menu. Thoughts are greatly appreciated!
On-Page Optimization | | HashtagHustler0 -
Reducing number of site pages?
Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords. Probably 7 or 8 years ago, someone sold my husband on article key word pages. I have slowly gotten rid of a lot of them as they have fallen out out of the ranks. I would like to get rid of the rest, probably 5 or 6 pages. Will it hurt my rankings to delete pages and redirect them? My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them. Especially since my customers aren't viewing them. Thanks in advance!
On-Page Optimization | | CalicoKitty20000 -
On-site optimization: Do we need local terms inside subpages?
We're optimizing a franchise's website for local SEO, where each franchise location has its own page on the main corporate site. We've identified a lot of keywords which are relevant for each location. But I'm wondering if we need to include the location as part of the keyword we're optimizing for. For example, picture "best yoga studio" as a keyword that is relevant, and the franchise has locations in San Francisco and San Mateo. Do we need to optimize for "best yoga studio san francisco" on the San Francisco subpage and "best yoga studio san mateo" on the San Mateo subpage? Or do we optimize for "best yoga studio" and is Google smart enough to return the San Francisco page for San Francisco searchers and San Mateo for San Mateo searchers, without our additional on-page optimization? I should mention that the franchise sub-page is being submitted via Moz Local and will have all the Google business listing, consistent citations, etc. Thanks in advance, --eric
On-Page Optimization | | EricOliver0 -
Page/Website Structure
Hello again Mozzers, We have a category, lets call it widgets. Within widgets are about a hundred or so products. For usability my predecessor made the following layout Widgets Main Cateogry - Links off homepage - (no content just links to the 3 sub-categories)
On-Page Optimization | | ATP
- Widgets by Resolution
---- About 20 subcategories
eg. 0.1 Resolution widgets
0.2 resolution widgets
- Widgets by Capacity
---- About 20 subcategories
eg. 1 capacity widgets
2 capacity widgets
- Widgets by Type
---- About 12 subcategories This was a major improvement from a userbility perspective as it made a very complex product range navigatable by the major features or basic type. However, as you can imaging we now have 60+ very similiar pages all displaying very similiar products a nightmare for SEO. It also isnt ideal for user navigation as it take too many clicks to get to the products. I propose the following fix, and i wanted your opinion. Widget Main Category - Link from homepage (Consolidated with Widgets by Type)
-300 Words of content
-Links to the 12 Sub-type Catoregies (These are pages i can fill with content + products. This would give me a more ordinary structure of which I can focus each page to a keyword) The tricky part comes with incorporating the capacity and resolution options. 1 Browse Capacity Page
(20 sub categories all the same except capacity quantity & products)
1 Browse by Resolution Page
(20 sub categories all the same except resolution value & products) The owner want them, I was going to link from the main widgets page to each of these to give the customer the option. What I can't decide is how to deal with them from an SEO point of view. Should they be no-followed? canonicaled? Can there be any advantage to having so many pages covering slightly different variations or as i suspect it is dangerous to the overall health of the site. To complicate things further, Canonical tags may not be an option due to an old magento version running that doesnt support them. Is there an alternative way around? As always many thanks.0 -
Keywords to optimize
In the menu there's an item with a submenu with 4 items (pages) and another item with a submenu with almost the same pages with a litle bit different content. The problem is that one keyword can be applied and must be applied to the similar pages (the topic is very similar). I guess the number of keywords that we optimize is also important too. Optimizing minimun 8 keywords seems to me very hard. I' was told to optimize for a very low number of keywords but then we have the problem of redundancy. What should I do? Thanks!
On-Page Optimization | | juanmiguelcr0 -
Is duplicate content harmful? Example from on my site
I'm not talking about content copied from another site but content unique to a site being used on several pages. I have a delivery tab that has precisely the same content as another product page. This content is on four product pages and the dedicated delivery page. Thanks
On-Page Optimization | | Brocberry0 -
Change in Product Name
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
On-Page Optimization | | krishrun0