Schema mark up
-
Has anyone seen any benefit from using schema in the html of their website and gaining better oganic resultsi n Google?
Is tagging up pieces of content with this mark up language worth doing?
Any advice much appreciated as always.
-
If you are ranking at 2nd/3rd position and sites above you do not have rich snippet it does makes sense to include them ASAP as it attracts eyeballs and clicks.
In short, Rich Snippet definitely help in improving CTR which is a part of ranking signal.
-
Hi thanks for the reply.
I have a holiday website with lots of resort guides and i could tag up certain bits of information. I am happy to do it if i feel there will be benefit in the organic rankings. Just looking to see if anyone has seen this with doing it?
-
Hi Paul,
We have implemented Rich Snippets on several projects and we can see quite good results in traffic growth (note that our clients websites have top 5 spots, so basically the click through ratio has grown).
Implementing Rich snippets it's quite an easy thing to do, so I would advice you to do it, because in time it will bring back those few hours of work.
If you need help with implementing send me a PM.
I hope this helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google keeps marking different pages as duplicates
My website has many pages like this: mywebsite/company1/valuation mywebsite/company2/valuation mywebsite/company3/valuation mywebsite/company4/valuation ... These pages describe the valuation of each company. These pages were never identical but initially, I included a few generic paragraphs like what is valuation, what is a valuation model, etc... in all the pages so some parts of these pages' content were identical. Google marked many of these pages as duplicated (in Google Search Console) so I modified the content of these pages: I removed those generic paragraphs and added other information that is unique to each company. As a result, these pages are extremely different from each other now and have little similarities. Although it has been more than 1 month since I made the modification, Google still marks the majority of these pages as duplicates, even though Google has already crawled their new modified version. I wonder whether there is anything else I can do in this situation? Thanks
Technical SEO | | TuanDo96270 -
I want to set different price type for India and USA through schema. for eaxmple website is abc.com & there is no cookie/country level redirection.
I am currently working on a website (Ed tech) that is doing business in India as well as USA. The courses are same. Content being served is also same. There is no cookie level redirection. The only difference is in the price range and price type. In schema we have set price type as $. We want to set different price type for India and USA through schema. How can we do this? For example given below website ranks for India & USA with the same domain name but prince range that we can setup either in INR or USA
Technical SEO | | DJ_James0 -
Does Marking a Business as Permanently Closed in GMB Impact Website Rankings?
I recently acquired a business that had a website with great rankings and traffic but also had a few physical locations listed in Google. The physical locations closed and are marked as "Permanently Closed" in Google. The website also expired for several months before I picked it up. The site had amazing rankings and traffic previously but is really struggling to regain rankings now. I'm concerned that the site is not performing well due to the business marked as "permanently closed" in GMB. I'm unable to do anything about that because the website doesn't have any physical locations. Any tips on what to do here?
Technical SEO | | shags3130 -
Correct use of schema for online store and physical stores
I have been getting conflicting advice on the best way to implement schema for the following scenario. There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/. So each page on the website has the Organisation schema for the central 'organisation', something like: Then on each physical store landing page is something like the following as well as the Organisation schema: Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration? It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
Technical SEO | | MickEdwards0 -
Suite Numbers and Schema
A potentially stupid question. Is the suite number included within the tag, or should it sit outside of it? The reason I ask is because (a) I've seen it where the suite number sits outside that tag and (b) Google My Business best practices, I've been told (by Google support), is to include the suite in the second address line. I'm wondering if that translates in some way to the local schema on your site. On the other hand, it makes sense to include your suite number within the streetAddress span tag, but sometimes what makes sense doesn't really make sense when you know more, so I'm just covering my bases. Thank you!
Technical SEO | | nowmedia11 -
Best Schema Advice
Hi, I am new here and I have searched for but not got a definitive answer for this. I am sorting out a website which is a scaffolding company operating in a particular area. They are only interested in targeting a particular area and from what I have read through here I need to mark the site up with schema mentioning their company name and address. My issue is that I seem to find lots of conflicting advice about what should go it and how it should be laid out. I would love to know peoples opinions on where the best guide for setting up schema correctly for a site like this. They use wordpress, I am ok with inserting code to the site etc, I just want to make sure I get it right from the start. Once I have done this, I understand that I need to get local citations using the same NAP as how the site is marked up. Sorry for what might seem like a daft question but I am a designer and I am still learning the ins and outs of SEO. Thanks
Technical SEO | | kirstyseo0 -
Schema showing up in product listing?
I have added schema to my product page as follows: Example product description ..... and so forth. However, the schema is showing up on the product page itself. How do I keep the schema on the SERP page, but not on the product page? My client doesn't want it to affect the site design. Thanks!
Technical SEO | | DWallace0 -
Microformats & Schema.org query
Just finished watching the Microformats & Schema.org webinar (thanks for a good presentation Richard) and picked up some interesting tips. It did get me thinking about ways I could use them with a couple of ecommerce sites I am working on. At present there are no reviews on the page so cannot add that tag, however the product pages have a facebook like and a tweet option so maybe I could add a tag based around that? Another one I am considering is putting the sizes of the items in one 'available in sizes 12-32' for example as women often ponder if a store will have it in their size. I guess my question is, would these ways of using it be considered too spammy. I note the webinar state using microformats can be useful but there is a risk if they are too spammy etc. Any opinions would be most welcome, Carl
Technical SEO | | Grumpy_Carl0