Help on blog topics for my niche
-
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk
The company is based around offering trenchless technology across the UK.
The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'.
I didn't seem to get much out of ubersuggest, soovle and google instant.
Has anyone got any ideas?
Thanks
Shaun -
Thanks for your insightful reply Keri.
I especially like your last idea about having somewhere to point people to instead of re-explaining it again. It should hopefully make their thought process on what they really want as a blog post easier.
-
I don't have ideas -- but I bet the person answering the main phone lines for the company has ideas! So would the sales and customer service reps. See if you can meet with them and pick their brains. What are the most common questions they get tired of answering? What are some misconceptions people have about the industry? What would they love to have a blog post about to where they could just point people to the post instead of having to re-explain the same thing over again?
-
No worries Shaun.
If you can get a debate going between industry heads and influences, you could quite easily generate national PR.
Flooding is hot topic in the UK media atm, i'd exploit it while you can.
-
As they say, it's all in the execution. If you take a journalistic reporting approach, I think it's a good strategy.
It's really a matter of taste. Personally, I'm not one to bash competitors. However, I don't think there's anything wrong with distinguishing your product/services from your competitors.
-
Thanks Gyi,
Yeah it is about being environmentally friendly and reducing the amount of disruption caused to the surrounding of each job.
I like your ideas, they are different to Martins and give me some more to go on!
Would it be wrong to pick on places where it has gone wrong and how we would of done it different?
-
Thanks for your reply, Martin.
Obviously I'm looking at your ideas and thinking why didn't I think of that, but I expected that.
Your outside view is great as well as the example and it seems like a perfect opportunity to link in current events around flooding etc.
The route I'm thinking is writing how rail has been disrupted in the South West of the UK and getting a head quote. We don't have a big enough following yet to get opinions I don't believe.
-
From your site, I immediately got the sense that the primary advantage is the environmental-friendliness of your proudct/services. I'd focus on content around that theme.
Just brainstorming here:
- Why trenchless technology is preferable to other solutions in terms of environmental impact.
- News stories about "non-trenchless" pipe installation gone wrong.
- pipe installation cost estimator tool (including environmental costs).
- Disasters caused by trenching, etc.
-
Lots of things you can do, normally when i'm struggling for content i'll merge current events with an industry spin.
For Example:
UTXs and trackside drainage.
Find a latest news article about the recent flooding that is/was affecting transport and refer the link around the industry (email, social media ect) get people opinion (you could possibly get a guest blogger or get a industry head quote) a good piece of content could lead to inquiries.
other suggestions would be:
- Product History
- Advancing technologies
- Company snippets (target, sales, charity ect)
- Sales targeted blog
- facts and facets
- Top ten lists ect
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Creation For Blog & Ranking Locally
Hey Everyone, I'm trying to rank for specific long tail key words such as: lower back pain treatment exercises lower back surgery options herniated disc exercises and etc. My question is: If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?
Content Development | | backinmotion1231 -
Exchanging Guest Blog Opportunities - SEO Implications?
Haven't found a clear, recent answer on this. What are the SEO implications of exchanging guest blogging opportunities (in other words, we write an article for a partner blog with a backlink, and they write an article on on our blog with a backlink)? The partner site has a 57 domain authority and we have a 24 domain authority.
Content Development | | mikekeeper0 -
What is Moz Community and Blog Commenting System Built on?
Hi, I love the Moz blog and community so I'm just curious what it is built on. Is it built on something like a bbPress or is it custom system built in-house? Thanks!
Content Development | | fbchris0 -
What Content to Write - Hot Topic or More Niche Related?
Hi, Just for example, say you've got a shoe store but shoes are a non-searched-for topic on the informational side. Say fashion models or teenybopper shoppers are both hot topics. Would you recommend writing an article - one of the site's five >2000 word articles on a hot area of the hot topics? Or would you just stick to shoes topics? If you do write on the hotter topics, how does the shoe store owner write on these - they're out of his area of expertise? Does he need a content writer?
Content Development | | BobGW0 -
BLOG, Sub-Domain or NEW Domain???
Hi, I have one online store using 2 differents domain: http://www.filtrationmontreal.com ( french language) http://www.furnacefilterscanada.com ( english language) A language switch at the top right of the store, give you access to a different language when shopping. I had to do this because, my shopping cart does not offert the possibilty to have a multyi-language store! Now I want to create a blog. What is my best option: 2 blogs with sub-domain. ex: http://www.BLOG.furnacefilterscanada.com and http://www.BLOG.filtrationmontreal.com one multil-language blog with a new domain linking to my online stores I would appreciate your advice on this. My goal is to increase traffic, rank better and increase sales by providing solid content on a blog. I will use Word-Press self host. I will buy a premium theme. I purchase themes from theme forest before. Do you have a favorite theme to suggest? Thank you for your help a support. BigBlaze
Content Development | | BigBlaze2050 -
Company Blog Killing our Rankings?
Our product is organic, eco, natural etc. Our blog covers organic, eco, natural culture. Sounds like a winner right? But what if we sold jars and our blog rarely talked about jars because jars are Boring? In webmaster tools, our keyword significance for the word organic is ranked 1st but for the word jars we're ranked 41st . Should i be placing our blog on a subdomain to make sure Google starts placing more emphasis on our jars? ie content on our site rather than content on our blog?
Content Development | | schmeetz0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1 -
Opinions for the Long URL strings in WordPress Blogs.
We use Wordpress for our agency Blogs. The URL's are very long and the Moz does not like the long URL's. Should we use the stubby, short Wordpress URL's for each blog post? Is there a "Best Practice" for how one should use the Wordpress URL string?
Content Development | | theideapeople0