Fresh content ideas for a static site?
-
I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
-
I've just built an eCommerce site as well, and it can definitely be tricky to keep the information fresh, especially if you're in a market that's not constantly releasing the newer, faster, better versions of the products you're selling, or if you have a small niche-focused inventory.
Like Alan said, updating a section of the homepage with snippets from a separate blog or industry news is a wonderful way to keep fresh content on your homepage, and it also lets potential customers know that you actively maintain your site and are knowledgeable about the products you sell.
Another thing you might consider is dedicating a section of your homepage to a featured product or special that changes once a month or so. If you do go this route, don't just put a picture of the product under a heading that says "Featured Product" with a link to the product page. A small variation in content like that won't do much good. Dedicate a little more time and space to the section and provide product descriptions, reviews, etc on the homepage itself.
-Anthony
-
One thing you could try is a section somewhere that has changing content, for example, tweets that make announcements about new things or other changes on your site, or relevant news. If you did have a separate blog, where you comment on site changes, trends or other relevant news, you could put some snippets of text over on the right side in a section of its own. That way, you would always have movement that is current.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you rank a site in a very competitive market?
Do you focus on article submission, social media backlinks or what?
Content Development | | shauna70840 -
Video content sites
In addition to you tube are there any other video sites worth uploading content to? Such as Vimeo? Are these any good or is you tube the only place worth publishing
Content Development | | Hardley1110 -
Advice on Security Concerns for WordPress Site
My company has a WordPress site (URL is learn.automationdirect.com) It is a very simple site and is currently under utilized. I would like to make some SEO improvements to it by activating comments and installing an SEO plugin like Yoast but, I am being help back by concerns about the sites security. Is there some sort of suggestion/advice you guys can point me to that will help get the site to a place where we are confident in it's security level, and I can move forward with optimizing it?
Content Development | | ChadC0 -
One Page Website Blog Content Question
Hi guys, I'm new to the art of SEO and am learning every day from all the fantastic content here, I have a question that I can't find an answer to, hope it doesn't stump you like it has me... I have a one page website (www.neilwilliamsvoiceover.com) that I need to put more content on for SEO purposes but needs to be kept as one page. I've set-up a blog via blogger, and have that on the website but it's in iframe, which I've now discovered is ignored by search engines. So, my question is, is there a way to pull my blog feed into the website and have it recognised by search engines as content for the website? Would I use an RSS feed or feed burner or something else completely?! Thanks for your time and help in advance.
Content Development | | BamMK0 -
Will using online forum reviews create duplicate content issue?
We are looking at having a text box of 'What customers say' on our product pages using reviews written about us online to remain factual and wanted to know if this will create duplicate content issues? Thanks in advance.
Content Development | | jannkuzel0 -
Are you sure moving a wordpress blog to a main website is a good idea?
Sorry to ask this question again but I left out some background info...... My blog sits at www.gardenbeet.wordpress.com I have been using the blog as my main linking page for my main website at www.gardenbeet.com - the blog links to relevant sites in both blog articles and on the side of the blog. The blog links to industry websites that in turn link to my main website at www.gardenbeet.com. If I was to move the wordpress blog to my own domain will my mainwebsite loose its strength. Will all those blog links pour my link juice out of my website? Will the current three way links become two way links and thereby lesson their linking importance? Is the previous recommendation (combine the blog and the main website) still the best course of action? Should I keep the two sites or perhaps close entries on the existing blog and start another on my own domain? thanks for your time AGAIN
Content Development | | GardenBeet0 -
WHAT IF YOU ARE NOT IN THE BUSINESS OF PRODUCING CONTENT
A lot of SEO is focusing on content these days and having unique blogs and articles. I understand how this would be great for a search engine, but doesn't that leave out businesses that are not there to make content but only want to advertise their services?
Content Development | | musillawfirm0 -
Duplicate content and Facebook
If i have content on my site and the same content duplicated on my facebook pages, will google treat this as duplicate content? At the moment when i copy and paste a line of text from the content on my site Facebook is returned first.
Content Development | | Turkey0