How to make desirable meta description on eCommerce website?
-
Today, I have read very interesting blog post about meta description:Improve snippets with a meta description makeover
I have developed meta description on my eCommerce website. [Vista Stores]
Home page, category page, static page and blog post contain user generated meta description but, product page have auto-generated meta description.
What is best method to develop meta description on product pages for eCommerce website?
-
Ideally you would look at which sales pitches have historically driven the best results for your products and test these online (are these prices, benefits of the product etc).
If you have any tactical campaigns surrounding the products, I would include these within the description and change accordingly to when they start/finish
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Generating Dynamic Meta Titles for SEO - Advice?
Hi, I'm working with a new client that works with a lot of suppliers and they want to have their titles built in a specific way. If I generate a template (so to speak) will generating dynamic meta titles have a negative effect on their SEO and is this even possible? If so, what would be the best way to handle this? There is approximately 100 suppliers. Any feedback/advice is appreciated!
On-Page Optimization | | daniel-brooks0 -
SEO for replicated website system
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic. So the question is, how can we build this replicated website system and deliver SEO value to each site?
On-Page Optimization | | gotchamobi0 -
Nofollow links to own website pages
To preserve link juice should I "nofollow" links to about us and contact us pages that appear at the top of our navigation? I read this article - but I am not familiar with the authenticity: http://www.eminentseo.com/blog/navigation-menu-optimization-best-practices/ Thanks Mike
On-Page Optimization | | henandstag0 -
How many words for product description
Hi, I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday. Now I am in the process of writing them. How many words should they have at least in your opinion? Best, Robin
On-Page Optimization | | soralsokal0 -
Why am I not seeing sitelinks for this website?
http://laleablack.com/ It's been around for a few months - I have other sites showing sitelinks in the search results. but when I search for "laleablack" "lalea and black" I don't see anything...anyone have any idea why? Links have proper anchortext etc
On-Page Optimization | | smlsml0 -
Which URL Structure is best for New Website?
Hello All, I have one client and he want to develop his website but the he want the URL structure for his website page like below: http://www.example.com/category/xxproduct.html But I have suggest him below URL Structure http://www.example.com/category/xx-product.html So Can you people please suggest me that from above which URL structure is better from SEO side as well as from Visual side..? Is using - is better to separate the words in URL?
On-Page Optimization | | jemindesai0 -
What font should i use for my text to make page better
Hi i have changed a page layout and first of all would like to know what people think, also i would like to know what font i should be using to make the page better. My website is www.in2town.co.uk any help would be great
On-Page Optimization | | ClaireH-1848860 -
Website posts
How many post a day should i post on my website to look natural ? first website is 1-2 years old second is 7 years old, i bought aged domain third is about 3 weeks old Thanks
On-Page Optimization | | xverticle0