Linkbuilding without blogging?
-
I am looking at starting to do some link building for my site. I have already done directory listing. What are my options for link building without blogs? Things like Wikihow?
-
That is exactly what I was looking for. Thank You
-
You should check out Point Blank SEO, they have the most complete listing of link building strategies out there:
-
Some of that really depends on the industry. For one person a link from Vanity Fair in a directory would be awesome, and for other people it wouldn't help at all but a link from Geek Dad would make their day.
-
Your best resource is to use Open Site Explorer to research the backlink profiles of your competitors. Grab the URL of someone in your area that does what you do, put it into OSE, and download the list of URLs it spits out. THIS is your "list" of sites that you need to use to get links from.
Like I said, a link from about.com or wikihow.com aren't going to count for much, because anyone can get a link from those sites. Building links doesn't mean just going out and filling out forms to list your site on directories or going to public article sites and putting in articles that link to you. Because of that, you'll be hard-pressed to find a list of sites like those that you could use, because there aren't really any SEOs out there who would recommend that tactic.
Check out what your competitors are doing - that's your best source of relevant links for your particular business.
-
Before I look at the quality of the site, I need to know what sites I should be looking at. I can't find any sort of resource for that. For personal use I search the web on a regular basis and have used both about.com and wikihow.com. I know there are other sites like that I have not used. Is there any list out there of sites like these?
-
You've got to look at the quality of the site and how it's going to "count" if you get a link. Anyone can get a link by setting up an about.me profile... so while you've got a link, it's not going to be as valuable as one that you earned with good content.
The source of the link matters, as does the context.
It's not just a numbers game anymore - you've got to get links with real value. Typically, if it's a website where any Tom, Dick, or Harry can get something out there with a link on it, it's not going to be a very valuable link.
You want links from relevant sites, and you want them to be from sites that you can't just go fill out a form or publish a post on.
-
We will be working on blogs in the future. Right now I am looking for alternative ideas such as WIkihow. Is it better to try Wikihow or about.com? What are the other comparable sites?
-
Yup. That is the same stuff I have read everywhere. Was hoping for something different.
-
When you say "without blogs" are you saying you don't want to use other blogs as a resource for possible links, or you don't want to create a blog for your own website?
There's a big reason that so many SEOs will talk about blogs when they're discussing linkbuilding. If you can build up a relationship with a local blogger, it's fairly easy to get them to write a post about your business/product (depending on what industry you're in, obviously).
If you don't want to have a blog, you'll need to carefully examine the content on your website. Using a blog lets you write extremely specialized content, so it's easier to share that content and get links. It's all about being useful and unique. If you're not going to have a blog, you'll need to make the content on your website even more awesome, because if it's just like all the "other guys" that do what you do, there's really no reason to link to you over the other guys.
But, that being said - check out your competitors using OSE and see what they're doing. That's going to be your best gauge of what you should go after. Check out Garrett Finch's Link Prospector, it's pretty awesome at helping you come up with a good starting list of targets.
-
Have you read the Link Building section of the Beginner's Guide to SEO at http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International linkbuilding for an national company
Hi guys, Just wondering, what’s you take on doing international linkbuilding for an national company? In Holland there are very few websites / blogs / information platforms about certain niches. Let’s take SEO for example. There are a few marketing websites, a few SEO related websites but at an certain point my attention goes to what’s happening in America (on Moz for example). I think writing an YouMoz post is a great way to add something to the community. If that would reward an backlink, I’m all motivated to start writing! But does this help our rankings for Dutch query’s? I can see a lot of examples in which “the place to be” isn’t a Dutch website, but some big ass international forum / website etc. I would love to hear all of your opinions!
Link Building | | Bob_van_Biezen0 -
Backlinks directory creation without beeing penalyzed
Hi, Is there a way to create a High quality "backlink directory" without beeing penalized by google? I want to class alot of backlink byt type on a website to help people with their backlinks creations strategy. thanks alot Olivier
Link Building | | bigrat951 -
Guest blogging: is there a safe way to do it?
Following Google's nuking of My Blog Guest, is there any way of doing (high-quality, small-scale) guest posting safely? Specifically, do the tips from Neil Patel here (written Jan 22) still stand up? Only post on relevant blogs – ideally these blogs should also be larger than your website. In other words, do it because it will help with branding, traffic, and sales. Posting on bigger blogs that are also relevant will provide you with more good exposure than posting on small, unknown blogs. Avoid using rich anchor text – rich anchor text will become a huge red flag and will probably cause your site to get penalized eventually, especially if you are building these links through guest posts. Share the love – you won’t be able to link out to your site only. From Wikipedia to your competitors, you’ll have to link out to whichever site benefits the reader the most. Build up your author rank – with Google Plus becoming more popular, it will be easier for Google to determine how good of a writer you are. So, you’ll have to focus on publishing only valuable content as you won’t want crap tied to your author account. Co-citations are valuable – even if you don’t get a link from a guest post, just having your site mentioned in the article can help with rankings. I think Google will place more emphasis on co-citations in 2014.
Link Building | | Jeepster0 -
Should we imitate our competitor's blog network?
One of our competitors has built a little blog network, and I'm wondering if it's worth it for us to imitate it. Here's how they have it set up: They have domain.com, their e-commerce site, and blog.domain.com. They also have a half-dozen EMD blogs set up that all link to each other and to the e-commerce site, each one supplying content related to one niche of their busines (e.g. kitchenwidgets.com, widgetsforkids.com, etc.). It seems they've been doing this since December 2011. In my opinion, the content on these EMD blogs is pretty low value. Sure enough, they have basically no inbound links from outside the blog network, and it's not getting shared socially. I'm having a hard time imagining a lot of long-tail searches that would bring in qualified shoppers, since they basically just write up 300-word long descriptions of photos. Based on SEMrush data, it doesn't look like this approach is hurting them -- they didn't take a Penguin dive in April, for example. But how likely is it that this approach is helping them enough to justify the time they must spend writing (probably ~30-60m a day)? It would be trivial for the algo to determine that these are not natural links and completely devalue them. Would it not be better to consolidate that time into 2.5-5hrs a week spent researching and writing a valuable, link-worthy, long-tail-rich post for the main blog and then promoting it in hopes of attracting natural links?
Link Building | | CMC-SD0 -
Blog Commenting - Useful?
How useful are you finding blog commenting to be regarding link building? I was having a discussion with someone about this today, and I thought some input from the Moz community may be helpful. How helpful do you find blog commenting to be in link building? Do you have any evidence of effectiveness/ineffectiveness? Is it something you still currently do (for link building)? Any input is appreciated. Thanks guys!
Link Building | | DeliaAssociates0 -
Blog traffic / link ratio? (Esimated of how much traffic will result in a link)
Hi, Was wondering if people could please tell me some estimates of how much traffic is likely to gain links to a blog post? For example 1,000 hits = 1 link, Hence 10,000 hits = 10 links to a blog post? I understand there is no magic ratio I just want to know what people have achieved. I’m after averages not just a one off really successful blog post too. Please specify the topic you achieve this in e.g. SEO, photography, business, heath... etc.
Link Building | | charles10 -
Separate blog url helpful?
I am managing a website for a hotel brokerage firm. The main URL is www.hotelassetsgroup.com but we started a new blog with the URL www.hotelsforsaleblog.com. We chose the blog URL because it has the words "hotels for sale." The main website has a tab at the top titled "Blog" which links to the blog URL. I am not sure if this is helping us or not because the main URL and blog URL are both competing for the name of the business "Hotel Assets Group." The blog has very little interlinking within the same URL because it mainly links to the main website. Should we combine the two URLs together and just have the blog URL be the same like- hotelassetsgroup.com/blog or something like that?
Link Building | | lwilkins0 -
Blog Distribution
I have a content writer creating blogs for us on a regular basis and was wondering if i should also be posting our blogs/articles on major blog hubs (e.g Blogspot)? Can you recommend a few sites?
Link Building | | Anest0