Linkbuilding without blogging?
-
I am looking at starting to do some link building for my site. I have already done directory listing. What are my options for link building without blogs? Things like Wikihow?
-
That is exactly what I was looking for. Thank You
-
You should check out Point Blank SEO, they have the most complete listing of link building strategies out there:
-
Some of that really depends on the industry. For one person a link from Vanity Fair in a directory would be awesome, and for other people it wouldn't help at all but a link from Geek Dad would make their day.
-
Your best resource is to use Open Site Explorer to research the backlink profiles of your competitors. Grab the URL of someone in your area that does what you do, put it into OSE, and download the list of URLs it spits out. THIS is your "list" of sites that you need to use to get links from.
Like I said, a link from about.com or wikihow.com aren't going to count for much, because anyone can get a link from those sites. Building links doesn't mean just going out and filling out forms to list your site on directories or going to public article sites and putting in articles that link to you. Because of that, you'll be hard-pressed to find a list of sites like those that you could use, because there aren't really any SEOs out there who would recommend that tactic.
Check out what your competitors are doing - that's your best source of relevant links for your particular business.
-
Before I look at the quality of the site, I need to know what sites I should be looking at. I can't find any sort of resource for that. For personal use I search the web on a regular basis and have used both about.com and wikihow.com. I know there are other sites like that I have not used. Is there any list out there of sites like these?
-
You've got to look at the quality of the site and how it's going to "count" if you get a link. Anyone can get a link by setting up an about.me profile... so while you've got a link, it's not going to be as valuable as one that you earned with good content.
The source of the link matters, as does the context.
It's not just a numbers game anymore - you've got to get links with real value. Typically, if it's a website where any Tom, Dick, or Harry can get something out there with a link on it, it's not going to be a very valuable link.
You want links from relevant sites, and you want them to be from sites that you can't just go fill out a form or publish a post on.
-
We will be working on blogs in the future. Right now I am looking for alternative ideas such as WIkihow. Is it better to try Wikihow or about.com? What are the other comparable sites?
-
Yup. That is the same stuff I have read everywhere. Was hoping for something different.
-
When you say "without blogs" are you saying you don't want to use other blogs as a resource for possible links, or you don't want to create a blog for your own website?
There's a big reason that so many SEOs will talk about blogs when they're discussing linkbuilding. If you can build up a relationship with a local blogger, it's fairly easy to get them to write a post about your business/product (depending on what industry you're in, obviously).
If you don't want to have a blog, you'll need to carefully examine the content on your website. Using a blog lets you write extremely specialized content, so it's easier to share that content and get links. It's all about being useful and unique. If you're not going to have a blog, you'll need to make the content on your website even more awesome, because if it's just like all the "other guys" that do what you do, there's really no reason to link to you over the other guys.
But, that being said - check out your competitors using OSE and see what they're doing. That's going to be your best gauge of what you should go after. Check out Garrett Finch's Link Prospector, it's pretty awesome at helping you come up with a good starting list of targets.
-
Have you read the Link Building section of the Beginner's Guide to SEO at http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When you are manually posting to blogs, how closely related does the content of the blog have to be to the website?
For instance, if the website is for a hotel, would it be acceptable to post on travel blogs?
Link Building | | msmdz0 -
External linking on a company blog
This has been bothering me for a long time. Our company has a sub-domain blog that gets a respectable amount of traffic but not a lot of SER. Most of our traffic comes from social shares (although we do rank really high for a few key searches). The blog manager is convinced that providing external links to additional resources or source material "dilutes the SEO juice" for the blog. URLs are provided, but they aren't linked. Attempts to sway her to the idea that external links are actually Good Things® have been stonewalled. Tell me I'm right and why.
Link Building | | AMSVansSEOTeam0 -
Linkbuilding strategy for website development firm... some questions...
Hi there: I own a website development and internet marketing business. We began providing onpage optimization as a natural extension of our website design services for our clients. I'm now personally working on the backlinks for our site, and I have a question for someone with more insight than I currently possess: You folks are probably aware that many web design agencies post footer links in their client's site, with some sort of anchor text to the effect of "website designed by Blankety Blank..." I've read that these types of sitewide footer links are probably a wash, in terms of linkbuilding value. (Thoughts anyone?) My best sense is that they help a little, but not a lot. Which led me to my next stratagem, which I'd like some feedback on the merits of... I'm thinking of offering my clients a slight price reduction in exchange for a dedicated page on their site for attribution. It wouldn't be pure self-promotion in nature; really just a brief description of tools used to build the site and a backlink. It could be part of a pre-existing "partners" page on the site, if client has one, currently. (Some of ours do...) The net result of this would be a single backlink from the main body content of client's page. Is this a smart move? I'm wondering what others think...
Link Building | | splatdude0 -
Paid Blog Posts getting Deindexed?
Hello, We've used a popular paid blog posts platform to get back links through blog posts. Recently, performed a link audit noticed a very interesting problem. 40% of the 49 sites we purchased paid posts from, have been de-indexed. These blogs are the kinds that would take money from almost anybody in any given niche to write a review and give a paid link to you. So, I assume most of these blogs had a high number of outbound links. Their page rank has also been demoted to 0 (obviously since they're deindexed). Now, our dilemma is that should still go ahead with paid blog posts, after checking for the following: 1. PR 2. Google Penalty The sites at the time of purchasing the posts were not penalized. But 40% of the sites being completely de-indexed is a staggering number. Can someone please suggest whether to go with paid blog posts techniques or not?
Link Building | | globaleyeglasses1 -
Blog Commenting Question Off Page
While blog commenting, many people tend to use their 'anchor text' when asked to provide with their name. Hyperlinking anchor text inside the blog comment is perfectly understandable for me but using anchor text when asked to provide your name is something that I see as spam and something that totally confuses a normal user who reads the blog comment and sees a weird name in the name section. Search engines too must be perfectly aware of this and thus I am of the opinion that such anchor texts don't care much weightage in the eyes of search engine. However many of my fellow SEO colleagues tend to differ. They say you should use anchor text when asked to provide with a name. And I am totally against this form of promotion That's why I wish to ask the opinion of experts in SEO MOZ on this topic. Awaiting your feedbacks
Link Building | | pulseseo0 -
Linkbuilding TO Your Guest Blog Post?
Hypothetical situation: You write a guest blog post for a popular blog about your niche topic. The post is a hit and sends you visitors, leads, and social media followers. Would you consider running a linkbuilding campaign to the blog post in order to help it rank better for its target keyword(s), given that the post has proven to convert successfully, despite the fact that the post is on a domain other than your own?
Link Building | | AnthonyMangia0 -
Blog Commnets
Since they are nofollow, are blog comments worth while making in a link-building campaign? Seems to be some controversy about the amount of value nofollow links add.
Link Building | | waynekolenchuk1 -
Linkbuilding - Suspicious? Seems like they still help!
I know we should be careful of suspicious links, and that google may davalue them or even penalize, especiallysince the latest update. It seems though, however it really hasnt caught up to alot of them yet. And alot of competition is still benefitting from what seems like all garbage links in their backlink profile So could someone give their opinion about links form pages like this, assuming it is a mix of this along with other "better" types of links? http://www.bmxplusmag.com/index.php/member/4817/ See the bio at the bottom. "At least" it is within copy, and only one link to the page? (Please do not reply with a simple "be careful" message) Also, does anyone have any update, on the benefit of TextLinkAds, since the recent algo update? Thanks Sam
Link Building | | Impact-2015550