Google Analytics tracking code for completely new website
-
Hello!
I use Google Analytics to monitor our company's websites. In the coming weeks we will roll out a brand new website for one of our brands to replace its current site. The domain name will remain the same.
My question is, should I use the same tracking code that's been used on the existing site for the new site, or is there a benefit to creating a new tracking code?
Thanks in advance!
Erik -
GWT is based on domains so you shouldn't have to do anything to it. Just do a quick audit to see if your sitemaps URL changed.
-
This also brings Google Webmaster Tools to mind. Is there a best practice for that? Is it adding an entirely new site, or just updating the existing site on Webmaster Tools?
Thanks again!
Erik -
Thank you, gentlemen!
-
To add to what Irving said, use the same GA account, but grab the latest code for that account. You'll want all the data in one account. Don't forget to create a new annotation so you can quickly remember when you launched the new site, and see what happens easily from that point forward (and backwards).
-
I would use the latest version of the code. Google has updated the code so it loads quicker and runs asynchronous.
I quote Google:
The latest version of the Analytics tracking code offers an improved way to track website visitors with Google Analytics. It takes advantage of browser support for asynchronous JavaScript to enhance the speed in which the tracking code is loaded. With the latest version of the tracking code, you can also place the Analytics snippet higher in the page without delaying subsequent content from rendering.
Although asynchronous tracking uses a different Analytics snippet and a different syntax for tracking calls than the traditional snippet, it supports the exact same tracking customizations as the traditional snippet. In fact, the asynchronous tracking syntax is also more flexible than the traditional snippet. For more details, see the Usage Guide.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Analytics (GA4) recommendations for SEO analysis?
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!
Reporting & Analytics | | Kevin_P1 -
More 'New users' than 'Users' in Google Analytics
Hey Mozzers, I'm seeing more 'New users' than 'Users' in Google Analytics (see screenshot). This is over a 3 year time period. Any idea why new users would be greater than users? Thanks! 6lYmU0j
Reporting & Analytics | | RWesley0 -
Email traffic tracking in Google Analytics
Hello! I have a question about how to assure email traffic is properly tracked in GA > Acquisition > All Traffic > Channels. **First, some background... ** Our company (Wisconsin's largest group dental practice) is about to revamp the way we try to re-capture patients who don't have a future appointment set with us. Part of that process will include emails. Those emails will point back to our website to request an appointment. Now to the question... Is there anything special we should do to assure that links coming to the website and the resulting appointment request goal conversions track appropriately and appear under "Email" in the Default Channel Group of Analytics > Acquisition > All Traffic > Channels area of GA? For example, should we use Campaign URL Builder to establish UTM links? Thanks in advance for any feedback. Erik
Reporting & Analytics | | SmileMoreSEO0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Google Analytics Automated Reporting
HI all, I tend to do a big reporting powerpoint deck using screenshots from google analytics and tables I create year end and mid year. It's like an 80 page report for the 10 webisite swe have and then I go ahead and make annotations as I see from the data. That being said this can take a lot of time, up to a 40 hours of time to pull it all together or more which is challenging when you have daily meetings. Anyhow, I've looked into automating and tried a couple things: 1. Tableau- but it keeps crashing and seems tedious 2. Dashlane and supergrabber- seem a bit tedious to set up too. Anyone have ideas on how to better shar ereporting in the organization in this type of format for a website (websites)? Organic, paid, traffic, etc. Laura
Reporting & Analytics | | lauramrobinson322 -
When javascript is disabled, does a visit register goal completion in Google Analytics?
I'm looking for reasons why Google Analytics goal completions would appear to be fewer than the actual known number of online sales for a company, and I'm wondering if disabled javascript is likely to be the primary cause of a discrepancy. Thanks for any insight you have.
Reporting & Analytics | | williammarlow0 -
Google analytics - help
Hello, What is meant by campaign expiration in Google analytics ? The default value is 6 months. what does it mean ?
Reporting & Analytics | | seoug_20050 -
Google Analytics' Goals and Cold Fusion
We are having an issue tracking goal completions in GA with a cold fusion site. I would like to know if anyone as had similar issues and found a solution.
Reporting & Analytics | | JamesBarry0