Attorney / Lawyer SEO
-
Hey Guys,
How do you handle keywords for an attorney going after local keywords.
City, Keyword Attorney? Example: Dallas, TX DUI Attorney
City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer
City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer?
Looking forward to good responses!
-
I thought you were mainly interested in keyword research and not about on-page SEO. In that case, Irving's answer is good.
For your title tag, you could also use the lawyer's name to keep it more natural i.e.: "DUI Attorney in Dallas John Doe" or "John Doe DUI Attorney in Dallas TX"
-
Great answer and thank you!
-
Yes, I understand that. You build the page titles based on what people are searching for. I don't have time to do any testing, thus the reason I asked the board for their expert opinion.
-
main keyword first and then secondary. the most important main keyword should be at the beginning of your title tag. so depending on the keyword research, probably something like:
DUI Lawyer in Dallas Texas | Drunk Driving Attorney in TX
DUI Attorney in Dallas TX | Drunk Driving Lawyer in Texas
EDIT: note both state and abbreviation are included, and secondary keywords (going on intuition here based on a previous client) "attorney" and "drunk driving"
ALSO:
Make sure your Google local and + page is set up and completed with all your info and website. Local searches will show places pages and you want to be in the 7 pack! at least and even better at the top of that pack. Have clients take the time to give you positive reviews on your places + page too, very important!
-
To come up with good local keywords, you have to think as if you were one of his potential customers:
I don't usually search like "Dallas, TX dui attorney" but instead "dui attorney in dallas" or "dallas dui attorney" or "dui lawyear in dallas tx".
Come up with all possible variations and see what works best. I would even recommend you to set up a test adwords campaign using exact matched keywords and see which ones have the most traffic. You can also use phrase and broad match to find new keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should the Product Name/Keyword be first in meta description?
I'm writing my meta descriptions for my products. Right now I have it as <product name="">at <company name="">and a brief description.</company></product> However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product> Wholesale <product name="">at <company name="">.......</company></product> Is that advisable? Or should the product name always be the first word?
Keyword Research | | IcarusSEO0 -
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
'key word' SEO question
Does having ' ' around your keyword/phrase within the content on your website have an effect on SEO for that keyword?
Keyword Research | | MeridianGroup
For example, in the copy of my site, we reference 'buy local' instead of buy local. I am trying to optimize for buy local and I am wondering if the apostrophes are getting in the way? Thank you so much! -Sam0 -
Selecting Key words for my SEO strategy
Hey team! I fell like this could sound very silly but... How can I find out which would be the best new keywords to focus my SEO effots on? How do I know which keywords I should be trying to rank for? Thank you!
Keyword Research | | StoryScout1 -
Organic Keyword Traffic/Strength
Hello! Does anyone have any suggestions to get an accurate search volume on organic traffic? I've been using Google Adwords however there is a big difference in Paid vs. Organic. Moz currently only pulls Bing. Any suggestions much appreciated!! Thank you!
Keyword Research | | TP_Marketing0 -
Help with creating SEO video for my industry
Hi There, I'm currently producing some SEO videos for a friend of mine who has a video website for the driving instructor industry and I'm going to make some videos for him on basic SEO (overview of Google, finding keywords, content, google places, meta titles / descriptions, urls with domain name in etc, link building, etc etc).99.9% of people in this industry dont know much about website and SEO etc, so dont have tools such as SEOMOZ, wordtracker etc. Therefore I cant use these tools to get people finding the best keyword which are not too competitive for them. Does anyone know if there is a keyword difficulty tool equivilent out there to SEOMOZ which is free, as im having trouble finding one (Google keyword tool doesnt do this). (I will be mentioning doing the 30 day trial etc, but some people will not like giving their credit card details and then cancelling). Thanks a lot. Antony
Keyword Research | | Ant710 -
What is the relationship/difference between categories and keywords in terms of google local seo?
I know that they are very similar as search signals, but I would like to understand the exact relationship. My company is in the process of adding local seo services to our seo offerings, and we are trying to hammer out a process for determining optimal categories for businesses based on keywords we are already using for optimizing their sites. Any insights or suggestions on how best to do this would be much appreciated.
Keyword Research | | CustomCreatives0