My site has dropped in rankings what can i do to change this
-
My site is http://www.clairehegarty.co.uk/
Hi, my site has always done amazing in the rankings, for a few years i have been number one for the word gastric band hypnotherapy as well as many other keywords which includes hypno band. but in the past couple of weeks i have seen some of my keywords drop and end up on pages two and three of google instead of page one.
Can anyone please give me advice on what i need to do to change this situation please
-
Hi Diane,
there are several reasons that can cause a ranking drop, usually it requires some analysis of your back links, anchor text, content, competitors and etc . Only after that possible to give correct answer.. If you have Google Analytic installed than you may see when exactly, what date the site started to drop. Based on that day possible to predict what caused the ranking drop. It could be Panda or Penguin filter or something else...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site luanched- rankings plummeted
Hi all, we just launched a new version of our site and have seen huge drops in traffic to the homepage. Url structures were changed and now include /us at the end and a lot of the content was consolidated to make the homepage a little cleaner. We kept title tags and meta data the same. Rankings have declined significantly. Does anyone have any suggestions or advice?
Technical SEO | | perfectsearch711 -
Can an AJAX framework (using HTML5 + pushstate) on your site impact your ranking?
Hello everybody, I am currently investigating a website which is rendered by an AJAX Framework (Angularjs) using the HTML5 +API history - Pushstate methods.
Technical SEO | | Netsociety
Recently Google announced that they are able to execute Javascript and can therefore see the content and links to discover all pages in the structure. However it seems that it doesn't run the Javascript at ALL times. (after some internal testing) So technically it is possible it arrives on a page without seeing any content and links, while another time he can arrive, run Javascript and read/discover the content and links generated by AJAX.
The fact that Google can't always interpret or read the website correctly can therefore have negative SEO impact? (not the indexation process but ranking) We are aware that is better to create a snapshot of the page but in the announcement of Google they state that the method that is currently used, should be sufficient. Does anybody have any experience with this AND what is the impact on the ranking process? Thanks!0 -
Moved a site and changed URL structures: Looking for help with pay
Hi Gents and Ladies Before I get started, here is the website in question. www.moldinspectiontesting.ca. I apologize in advance if I miss any important or necessary details. This might actually seem like several disjointed thoughts. It is very late where I am and I am a very exhausted. No on to this monster of a post. **The background story: ** My programmer and I recently moved the website from a standalone CMS to Wordpress. The owners of the site/company were having major issues with their old SEO/designer at the time. They felt very abused and taken by this person (which I agree they were - financially, emotionally and more). They wanted to wash their hands of the old SEO/designer completely. They sought someone out to do a minor redesign (the old site did look very dated) and transfer all of their copy as affordably as possible. We took the job on. I have my own strengths with SEO but on this one I am a little out of my element. Read on to find out what that is. **Here are some of the issues, what we did and a little more history: ** The old site had a terribly unclean URL structure as most of it was machine written. The owners would make changes to one central location/page and the old CMS would then generate hundreds of service area pages that used long, parameter heavy url's (along with duplicate content). We could not duplicate this URL structure during the transfer and went with a simple, clean structure. Here is an example of how we modified the url's... Old: http://www.moldinspectiontesting.ca/service_area/index.cfm?for=Greater Toronto Area New: http://www.moldinspectiontesting.ca/toronto My programmer took to writing 301 redirects and URL rewrites (.htaccess) for all their service area pages (which tally in the hundreds). As I hinted to above, the site also suffers from a overwhelming amount of duplicate copy which we are very slowly modifying so that it becomes unique. It's also currently suffering from a tremendous amount of keyword cannibalization. This is also a result of the old SEO's work which we had to transfer without fixing first (hosting renewal deadline with the old SEO/designer forced us to get the site up and running in a very very short window). We are currently working on both of these issues now. SERPs have been swinging violently since the transfer and understandably so. Changes have cause and effect. I am bit perplexed though. Pages are indexed one day and ranking very well locally and then apparently de-indexed the next. It might be worth noting that they had some de-index problems in the months prior to meeting us. I suspect this was in large part to the duplicate copy. The ranking pages (on a url basis) are also changing up. We will see a clean url rank and then drop one week and then an unclean version rank and drop off the next (for the same city, same web search). Sometimes they rank along side each other. The terms they want to rank for are very easy to rank on because they are so geographically targeted. The competition is slim in many cases. This time last year, they were having one of the best years in the company's 20+ year history (prior to being de-indexed). **On to the questions: ** **What should we do to reduce the loss in these ranked pages? With the actions we took, can I expect the old unclean url's to drop off over time and the clean url's to pick up the ranks? Where would you start in helping this site? Is there anything obvious we have missed? I planned on starting with new keyword research to diversify what they rank on and then following that up with fresh copy across the board. ** If you are well versed with this type of problem/situation (url changes, index/de-index status, analyzing these things etc), I would love to pick your brain or even bring you on board to work with us (paid).
Technical SEO | | mattylac0 -
Can someone tell me how in the heck this site is ranking?
Just saw a huge update on the Serps for "SEO Company" and "Seo Firm " and this site has tons of big Google no's no's going to it. www.seospecialists.co it has links coming from Porn and Gambling sites. It is heavily over optimized for both keywords. I won't cry the sky is falling[SEO is broke] but I am curious to know why Google thinks they are worthy to rank that high.
Technical SEO | | MattieMac0 -
While SEOMoz currently can tell us the number of linking c-blocks, can SEOMoz tell us what the specific c-blocks are?
I know it is important to have a diverse set of c-blocks, but I don't know how it is possible to have a diverse set if I can't find out what the c-blocks are in the first place. Also, is there a standard for domain linking c-blocks? For instance, I'm not sure if a certain amount is considered "average" or "above-average."
Technical SEO | | Todd_Kendrick0 -
Redirect from old wordpress site to new php site? Best approach
Hi I have two websites one legacy site done in wordpress the other in php. However I would like to merge the two together and remove the wordpress site. However it has a good link profile and the pages rank well. What is the best approach to do a 301 redirect from the old site with all its pages pointing to the homepage of the new site? If so what's the best way to do this in wordpress? Many thanks
Technical SEO | | ocelot0 -
Should I create mini-sites with keyword rich domain names pointing to my main site?
Hi, I'm new to seomoz (and seo in general) and loving it so far. My main domain name is more of a brandname than a search engine friendly list of keywords. I rank well for some keywords I optimized for, and less so for the more competitive keywords. I was wondering if making one page minisites hosted on keyword rich domain names could help in this respect? What I want to do is just have a single page with a few paragraphs of content and links to the main site. I am not looking for links to boost the main site, just for the minisites to do better for several keywords. Will this help? Is this ok, or against some Google policy? Can this hurt the main site rankings? Thank you! **Edit: **I noticed that sites ranking above me on the first page for some keywords have much less on-page elements than my page, have about the same domain trust and also very little inbound links. The only factor I can see is the exact match of keywords in the domain name.
Technical SEO | | Eladla1 -
How to setup tumblr blog.site.com to give juice to site.com
Is it possible to get a subdomain blog.site.com that is on tumblr to count toward site.com. I hoped I could point it in webmaster tools like we do www but alas no. Any help would be greatly appreciated.
Technical SEO | | oznappies0