Purchasing local domains for SEO
-
Hi,
I'm considering buying domains to help build our SEO traffic. But, I'm looking for some advice on whether or not this can hurt us.
For example, if our site is www.brandname.com and the site is all about online education, would it beneficial for us to purchase a local domain like education.boston.com and optimize with unique content so we can point back to our own site (if "education boston" is a high volume keyword)?
Thanks!
-
Great, this is super helpful. Thank you both for the information as well as your suggestions.
-
As Takeshi mentioned, doing this in a sustainable and long-term way is very resource intensive.
I'm generalizing, but I would personally look at building out subpages, whole site sections, and resources on your existing site, rather than new domains. You're much more likely to get links to a subpage or section that has killer resources and information than you are to get them to a new small-ish site. The coverage you're going to get from external efforts, such as writing top-notch articles and getting them placed on respected sites might also be worth exploring as an alternative.
If you can do all of this as well as build out new sites with unique content, then go for it.
-
Building out a second or third site is a resource intensive task. Not only will you have to generate content & links for your main site, you will also have to create content & links for your secondary site for them to have any value. You are effectively doubling your work.
If you have the resources for it, it can be a good strategy for taking up multiple slots in the search results, as well as creating a source of links that your competitors cannot duplicate. However, be aware of the effort it will take you and weigh the costs & benefits.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from ads on parked domains? Is this possible?
Hello Moz Friends, So as I was researching some competitive backlinks and I noticed a lot of backlinks that a clients competitor has are on parked domains and they appear to be google ads from some point. You know the pages that this page no longer exists, or hey do you want to buy this domain? and it has like 6 google ads on it? Yep those pages. My clients industry is construction and their competitor has links from zombie websites, foreign, websites and more. But the links are no longer on the page. Like when it was crawled, their ad was showing. Does this make any sense and is it usually temporary? Thank you for your thoughts friends!
Link Building | | asbchris0 -
Just bought a PA 22 domain ¿301?
Just bought a domain PA 22 and DA 16 domain related of my niche, here you can see the authority What to do? A) Make a 301 to my money site? B) Make a mini Blo? My website is DA 22 and PA 31, will it benefit my site? thank you :))
Link Building | | mozismoz0 -
Backlinks from archived content? SEO penalty?
I'm curious, if I go to webmasters and suggest a change to an article in their archives (convincing them that the new link offers more value to their readers), how would Google look at that? It seems to me that if a two-year-old article all of a sudden gets a new link, it might look fishy, and might even bring penalties with it. Thoughts?
Link Building | | JABacchetta0 -
Multiple on-page links to single domain
Hi, the main focus of my question is to add a bit more information to my client as to where they are going wrong. Firstly they have a directory on a third party domain with subdirectories containing all their product listings. All the links need to be no-follow for sure. However, from a link juice passing perspective if there are per page say 20-30 links to varying URLs on the same domain is it still the same sort of calculation that the link juice is sufficiently weakened that each link has little value, or because the links are to the same domain there is an extra (potential) filter going on?
Link Building | | MickEdwards0 -
Seo industry for seasonal items
Just wondering what type of link building people do for seasonal sites take http://www.sukkahworld.com or http://www.wreathsgalore.com as an example Out of season nobody wants to talk about a Christmas wreath. Do you just a get links off topic or focus on on site content and then get all your links during your season?
Link Building | | DavidKonigsberg0 -
Can I start SEO before finishing my website?
Hi, I'm new to SEO and websites. I'm slowly building a website at the moment. I was wondering if I could set up a blog at the domain name I will use for my final website and begin doing SEO. Eg. I set up a blog using a CMS like Squarespace and begin blogging at domain.com/blog (with links to the domain.com/blog from the domain.com home page) and inbound links point to the domain.com 'front page'. And then add the design of the 'front page' of the website using Squarespace at a later stage eg. domain.com. Is this a good idea? Will it work? I'm anxious to get started on SEO. Thanks!
Link Building | | doblstp0 -
Sites Ranked Again - Post Penguin SEO Help
Got destroyed by Penguin because of questionable links. I had most of the links removed and my sites have been restored for the most part - though lower than they previously ranking for keywords. What is the best SEO strategy to move up in rank? Link Building strategy? Is there a penalty for domains that have keywords in them?
Link Building | | veed230 -
Ever Get disillusioned with SEO
Many times now we have pushed certain keywords for homepage listings but we have found the traffic levels to be very poor and many cases first page listings turn out to be vanity. The frustrating thing is that sometimes we have to tell some of our SEO customers that in order to get a good market share for there industry they will always have to do google adwords. What are your thoughts on this . Thanks
Link Building | | onlinemediadirect0