Mobile SEO? Do we need it or not?
-
Hi Guys,
I am about to start to redesigning a new mobile website and am curious if mobile SEO is actually having an affect or not.
The site I am doing the redesign for, already has a very well optimized desktop site and has an existing mobile website with no optimization.
The mobile website is ranking well in Mobile search so I am curious why I I would need to optimize the new mobile website properly, especially when the mobile website has a canonical tag for its desktop counter part?
Love to get everyone's thoughts on this & where they see mobile SEO going in the next 12 months.
-
Is your mobile site ranking as well / at all when searching from a mobile device?
-
Thanks Billy,
That was my thought exactly.
I wasn't sure if it was worth the effort at this stage to vigorously optimize the our new mobile website or to at least put in the basic optimization best practices to be prepared for the mobile optimization and search to really take off.
-
In the market I work (strictly hospitality) I would have to say that our mobile success, of which we have a good amount, is actually based on the desktop websites ranking very well and the sniffer delivering the mobile website to mobile devices. Whether or not this will go on forever, I just do not know.
We expected strictly mobile search to take off in 2012 and optimized our mobile sites accordingly but alas, it is still the ranking of the desktop sites that is delivering the vast majority of mobile visits.... maybe 2013 ?
-
Thanks for your response.
As i mentioned the site I am working on already has an existing mobile website but it only has the basic SEO on it to assist with Search Engines (eg meta data).
I can definitely see the value in having a mobile website to be able to deliver a excellent experience for users on a mobile device (and tablets) and leveraging the wealth of analytic's that come from the mobile traffic.
Currently I feel like this site I am working on is ranking in Mobile search based on the good optimization of the desktop website & our desktop site being mobile friendly!
I am curious if you guys feel that optimizing your mobile website for mobile search is actually having an impact on your rankings in mobile search or if your mobile sites are ranking based on the desktop website?
-
IMO the most important thing is to put yourself in the mobile searcher's shoes. When someone is searching on a mobile device rather than a computer they tend to be in a different mind set - meaning, they are not at their desk at work, they are not relaxing at home; they are waiting for their food to arrive, or standing in an elevator or, god forbid, driving. They want what they are looking for immediately, without any distractions or funneling to other things they 'might' be interested in etc... keep it as simple as you can and get them directly to what they want. As far as optimizing for search, sure and Sankel and Thee design have both given good advice (thumbs up to both of you guys) but optimizing for the users intent can not be overlooked.
-
Depending on your business I would think less of mobile SEO and more of building your local citations. Remember that most people who are using tablets are using it for simple things such as finding a perfect restaurant or finding things to do. Even Yelp is tied to Apple's new Maps system.
Make sure that you're on every review site possible such as Yelp, Urbanspoon, Google local, G+, and all the social networks that are relevant to your niche. -
Hi,
Ya, i think mobile SEO improve your traffic and ranking in mobile search pages. You can make your webpages look better than desktop devices. You can track mobile users by Google analytics. This strategy becomes more popular because many of people accessing our site form their smart phones so if we optimize our site for mobile SEO we can get maximum users and it is best for local business. so i believe it is good for us to optimize mobile website for more read this link it is bets note about the mobile SEO.
http://www.seomoz.org/ugc/beginners-guide-to-mobile-seo-11793
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help with Robots.txt
An eCommerce site built with Modx CMS. I found lots of auto generated duplicate page issue on that site. Now I need to disallow some pages from that category. Here is the actual product page url looks like
Intermediate & Advanced SEO | | Nahid
product_listing.php?cat=6857 And here is the auto generated url structure
product_listing.php?cat=6857&cPath=dropship&size=19 Can any one suggest how to disallow this specific category through robots.txt. I am not so familiar with Modx and this kind of link structure. Your help will be appreciated. Thanks1 -
Few question about SEO
HI guys, I have few questions and I always find good answer here. I tried many SEO companies some very expensive and well known some with medium prices and some from India. I’m not an SEO expert but I always get the same things from SEO companies. They're saying you have to stay with us for few months before you’ll see any results. I completely understand however I don’t see the result on the end.1. What exactly Do I need SEO company for, after I do on page optimisation if they don’t work on proper backlinks. Just letting you know I’m getting content from other people.2. Is there something else which is really important after your page is optimised than backlinks? Or we should fully focus on get backlinks from customers, guest post, sharing on social media etc. to increase our DA and PA?3. Any advice about some individual or company who is good in backlink services?
Intermediate & Advanced SEO | | Lukas-ST
Thank youLukasThanks a lot.Lukas0 -
Mobile Google SRP not showing Mobile breadcrumb
Hi,
Intermediate & Advanced SEO | | vivekrathore
I have implemented schema code for Breadcrumb on mobile site which is same as on Desktop. Now Desktop breadcrumb structure is getting visible on Google SRP, but when i check Mobile breadcrumb structure in Android Phone Google SRP, it is not visible. I have verified both code in schema structure tool. Is there any different schema code for mobile breadcrumb. Need any additional information regarding this, please send me your queries.0 -
Where do we focus from an SEO perspective?
I run a digital business development consulting company. Our core has always been centered around consulting with client to develop strategy and then working with a set of vendors in a variety of different services types to implement the strategy. I'm struggling right now to determine the best approach for our own SEO. Our website is http://phase2solutions.net. What suggestions would you have on the approach here? Feel free to share your service as well as the tactical end is something we are looking to outsource. Thank you.
Intermediate & Advanced SEO | | phase2solutions0 -
What can you do about negative SEO?
We have a list of 240 domains (look exactly the same) linking to our site for a certain keyword. over 3000 links in total. It means that 50% of our keywords are this keyword and it's not a branded keyword which can affect us in the long term. I have done a WHOIS search and found a name, email and number. Vikas Kumar. I linkedin searched him and found his "legit" SEO site which has EXACTLY the same registration details as the spam sites. I emailed him and he said it would cost 5$ a link removal. I phoned him and he DENIED these emails. He then denied owning these sites etc. We have disavowed them but the anchor text % is still affecting us. Is there anything we can do? I know negative SEO isn't illegal but it's really frustrating. Anyone else had any problems with this type of thing?
Intermediate & Advanced SEO | | AndyB_UK1 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
What are the most underrated SEO tactics?
Looking over the discussion of underrated SEO tactics at http://sphinn.com/story/178993/ , I'm curious if folks here have any favorite SEO tactics that they feel are ignored, underrated, or somehow not appreciated by the community at large. Any thoughts? Among the tactics listed in the Sphinn post: Blog commenting Analytics to identify low-hanging keyword fruit Getting your site set up properly at the server level Unique and relevant imagery Internal links Google Place page optimization Several more... Any others that should be included? I'd personally add segmenting your keyword traffic into trademark (those that mention your brand name) versus non-trademark segments for more thorough analysis.
Intermediate & Advanced SEO | | jcolman2