Facebook - one page or two for local insurance agency with 2 locations?
-
We have 2 offices within 20 miles of each other, and we are getting ready to launch a facebook page (or pages)...
I'm not sure whether we should put up one page or two. One office is our 'corporate office', and the other a 'satellite' office, both are very much open for business, but there will never be a need to post something on one and not the other...the two locations are just too close for there to be a need for that. If something is relevant to one town, it is relevant to the other.
I am really leaning toward one page for both offices for many reasons, but it seems like facebook wants me to have 2 pages (ie. I can't put in more than one address).
Any help is much appreciated! Thank you!
-
Thanks to both of you for confirming what I had believed.
-
20 Miles is too insignificant to warrant the need for two separate profiles. If you planned on doing community outreach and the offices were in different states, that'd make sense.
Just put your main office in the address field and be sure to list the second address somewhere in the information page.
-
I would go with one page for all the reasons you mention. FB pages aren't really a way to do local SEO, so your main concern here is whats going to be best for your fans.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Integration and Keyword Density
Hope everyone is doing well! Long story short, we have been getting a lot of customer testimonials. We started putting them on Facebook and then we decided to start adding more details into the articles section of the site. The problem is many of our customers do not go to the articles section or the FB page. We purchased a plugin to integrate most recent Facebook posts into our website. We were going to use it on our homepage as well as our top category pages. I always run content changes through the MOZ scoring utility. After integration into the home page it dropped my score from a 99 to a 91. The first issue is consistent.... to many links... the second issue we got Rand's WTH are you doing face with a warning that we are stuffing keywords.... Not our intent, but the FB posts do have keywords in them. So for now we are testing the integration on just our garage floor tile category page but I am wondering the following: 1. In general does this type of utility improve UX 2. Does Google make some concession for 'keyword stuffing' when it is because of social media posts being displayed on the page? 3. Given that we post daily, does the 'fresh content' outweigh the increased keyword density. We are ranking top 10 for several major national keywords and we don't want to screw that up. But we want to continue to improve our layout and UX
Social Media | | GFLLCCO2 -
Improving the reach on facebook
I guess a lot of people have this problem... And it really sucks, especially when you generate your money from adsense. So I have the site that has a lot food recipes in Lithuanian. Mostly indexed pretty good by Google. But still a lot of older women come from facebook and click on ads. (woohoo for them). So far I have 50000+ fans. Third biggest food recipe community in Lithuania on facebook, all fans came themselves, never bought them, never cheated somehow.
Social Media | | FCRMediaLietuva
The biggest community don't get any reach at all - like 1 or 2 likes on every post. They got everything by cheating, sending spam and so on. OK who cares about them anyway? So the problem is that my reach started dropping. My posts reach only 2000-5000 fans and it is not enough for me. I tried to post time when I post and so on - does not really help. I make like 2-5 posts per day with new recipes or very very old recipes (like posts that were not posted for 2 years to remind that they exist). Sometimes I say post something and write "if you like chicken click Like" or if you like fish share with your friends. It helps a lot - people really click on those more and the reach increases. But if I would start asking for these likes every single time three or five times a day, it would look f*cking stupid. So I need all your tips or links to great articles that would help me if that is possible. Thanks 😉0 -
Facebook description - How it affects SEO
Hello MOZ community, Today my SEO team and I talked about the activities we do in the social media. And one of the things that we discussed is the post description/caption. We upload a lot of unique, fresh and high quality content to our website on daily base, so we want our customers to reach these articles by sharing it on our social media channels. My question is: what is the best way to share a post in Social Media Channels and specially on Facebook ? what description should we use ? is it better to use the article's title? or new text with CTA (call to action) and ask the users to click on the link to read the article in our website ? Another question: how can we use the keyword targeting in the Social Media ? Thanks 🙂
Social Media | | JonsonSwartz0 -
Which URL should I share with Facebook and google plus ?
Hi, My question is which URL should I use with the share plugins of Facebook and Google Plus.
Social Media | | Kadel
Should I use the URL of the website or of the facebook's page / google's + page? By the way , may I ask what's the source of the FB Shares that Moz present in the advanced keyword analysis report? and are those shares are of the website or of the facebook's page? Thanks,
Kadel.0 -
Facebook Like Button vs Like Box
We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!
Social Media | | Prager0 -
Tool like Followerwonk for Facebook?
Hi For Twitter using Followerwonk you can gauge the influence on what a person/brand is using a tool like Follwerwonk helping you find the most influential twitter users based on a number of metrics. But is there a similar tool for Facebook which shows which brands/companies Facebook sites have the most influence. Or is the best way to gauge this is just on their number of likes? which is not really accurate
Social Media | | ocelot0 -
Benefits of getting inbound links to your Facebook account to go through your domain?
Hi, I was browsing a magazine recently and came across an advert that had a text of: domain.com.au/facebook When you visit this address you are automatically redirected to their Facebook account. It got me thinking, is there any benefit to this? It's the first time I've seen it and I presume they get links from outside sources to their FB account to go to domain.com.au/facebook rather than facebook.com/sitename Thanks
Social Media | | bradkrussell1 -
Custom facebook page
Hi guys I have been building custom facebook pages using fbml but now i see talk of using iframes....can you guys please tell me what is best practice at the moment to build custom facebook pages and if there is a tut you can direct me to......i would prefer the iframe method but want to be clear on the process. thanks for your time cheers
Social Media | | nomad-2023230