How much content on PDF download page
-
Hello,
This is about content for an ecommerce site.
We have an article page that we also created a PDF out of.
We have an HTML page that doesn't have anything commercial on it that is the download page for the PDF page.
How much of the article do you recommend we put on the non-commercial HTML download page? Should we put most of the article on there?
We're trying to get people to link to the HTML Download page, not the PDF.
-
I do think you should make the whole article available on the download page. If the page is designed well and the content is laid out in a digestible manner I think it's probably more link worthy as an html page than a PDF. You could also convert it and share on SlideShare type sites for added exposure and co-citation.
-
Interesting idea, you don't think that will make it not as good link bait. I'm also considering putting the whole article on the download page.
-
Well if you want links to the content on an html page and not the PDF then make the content fully HTML compatible. Place a small form at the bottom of the page allowing users to submit their email for the PDF version and you won't have people trying to link directly to your PDF.
-
I forgot to mention:
I've robot,txt disallowed the pdf.
I put a rel="cononical" on the HTML non-commercial download page.
-
pdfs are indexed just as html pages, so you should avoid duplicating what is on the pdf, as it will look like two duplicate pages on your site.
You can add, summarise or make sensible and good use of the html page and add unique content and that would help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Validated pages on GSC displays 5x more pages than when performing site:domain.com?
Hi mozzers, When checking the coverage report on GSC I am seeing over 649,000 valid pages https://cl.ly/ae46ec25f494 but when performing site:domain.com I am only seeing 130,000 pages. Which one is more the source of truth especially I have checked some of these "valid" pages and noticed they're not even indexed?
Intermediate & Advanced SEO | | Ty19860 -
301ing Pages & Moving Content To Many Other Domains
Recently started working with a large site that, for reasons way beyond organic search, wants to forward internal pages to a variety of external sites. Some of these external sites that would receive the content from the old site are owned, admin'd and/or hosted by the old site, most are not. All of the sites receiving content would be a better topic fit for that content than the original site. The process is not all at once, but gradual over time. No internal links on the old site to the old page or the new site/url would exist post content move and 301ing. The forwarding is mostly to help Google realize the host site of this content is not hosting duplicate content, but is the one true copy. Also, to pick up external links to the old pages for the new host site. It's a little like domain name change, but not really since the old site will continue to exist and the new sites are a variety of new/previously existing sites that may or may not share ownership/admin etc. In most cases, we won't be able to change any external link pointing to the original site and will just be 301ing the old url to the contents new home on another site. Since this is pretty unusual (like I wouldn't get up in the morning and choose to do this for the heck of it), here are my three questions: Is there any organic search risk to the old site or the sites receiving the old content/301 in this maneuver? Will the new sites pick up the link equity benefit on pages that had third party/followed links continuing to point to the old site but resolving via the 301 to this totally different domain? Any other considerations? Thanks! Best... Mike
Intermediate & Advanced SEO | | 945011 -
Contextual FAQ and FAQ Page, is this duplicate content?
Hi Mozzers, On my website, I have a FAQ Page (with the questions-responses of all the themes (prices, products,...)of my website) and I would like to add some thematical faq on the pages of my website. For example : adding the faq about pricing on my pricing page,... Is this duplicate content? Thank you for your help, regards. Jonathan
Intermediate & Advanced SEO | | JonathanLeplang0 -
Should I be using meta robots tags on thank you pages with little content?
I'm working on a website with hundreds of thank you pages, does it make sense to no follow, no index these pages since there's little content on them? I'm thinking this should save me some crawl budget overall but is there any risk in cutting out the internal links found on the thank you pages? (These are only standard site-wide footer and navigation links.) Thanks!
Intermediate & Advanced SEO | | GSO0 -
Any downsides of (permanent)redirecting 404 pages to more generic pages(category page)
Hi, We have a site which is somewhat like e-bay, they have several categories and advertisements posted by customers/ client. These advertisements disappear over time and turn into 404 pages. We have the option to redirect the user to the corresponding category page, but we're afraid of any negative impact of this change. Are there any downsides, and is this really the best option we have? Thanks in advance!
Intermediate & Advanced SEO | | vhendriks0 -
How do I create a strategy to get rid of dupe content pages but still keep the SEO juice?
We have about 30,000 pages that are variations of "<product-type>prices/<type-of-thing>/<city><state "<="" p=""></state></city></type-of-thing></product-type> These pages are bringing us lots of free conversions because when somebody searches for this exact phrase for their city/state, they are pretty low-funnel. The problem that we are running into is that the pages are showing up as dupe content. One solution we were discussing is to 301-redirect or canonical all the city-state pages back to jus tthe "<type of="" thing="">" level, and then create really solid unique content for the few hundred pages we would have at that point.</type> My concern is this. I still want to rank for the city-state because as I look through our best-converting search-terms, they nearly always have the city-state in the search term, so the search is some variation of " <product-type><type of="" thing=""><city><state>"</state></city></type></product-type> One thing we thought about doing is dynamically changing the meta-data & headers to add the city-state info there. Are there other potential solutions to this?
Intermediate & Advanced SEO | | editabletext0 -
Mobile Site - Same Content, Same subdomain, Different URL - Duplicate Content?
I'm trying to determine the best way to handle my mobile commerce site. I have a desktop version and a mobile version using a 3rd party product called CS-Cart. Let's say I have a product page. The URLs are... mobile:
Intermediate & Advanced SEO | | grayloon
store.domain.com/index.php?dispatch=categories.catalog#products.view&product_id=857 desktop:
store.domain.com/two-toned-tee.html I've been trying to get information regarding how to handle mobile sites with different URLs in regards to duplicate content. However, most of these results have the assumption that the different URL means m.domain.com rather than the same subdomain with a different address. I am leaning towards using a canonical URL, if possible, on the mobile store pages. I see quite a few suggesting to not do this, but again, I believe it's because they assume we are just talking about m.domain.com vs www.domain.com. Any additional thoughts on this would be great!0