How much content on PDF download page
-
Hello,
This is about content for an ecommerce site.
We have an article page that we also created a PDF out of.
We have an HTML page that doesn't have anything commercial on it that is the download page for the PDF page.
How much of the article do you recommend we put on the non-commercial HTML download page? Should we put most of the article on there?
We're trying to get people to link to the HTML Download page, not the PDF.
-
I do think you should make the whole article available on the download page. If the page is designed well and the content is laid out in a digestible manner I think it's probably more link worthy as an html page than a PDF. You could also convert it and share on SlideShare type sites for added exposure and co-citation.
-
Interesting idea, you don't think that will make it not as good link bait. I'm also considering putting the whole article on the download page.
-
Well if you want links to the content on an html page and not the PDF then make the content fully HTML compatible. Place a small form at the bottom of the page allowing users to submit their email for the PDF version and you won't have people trying to link directly to your PDF.
-
I forgot to mention:
I've robot,txt disallowed the pdf.
I put a rel="cononical" on the HTML non-commercial download page.
-
pdfs are indexed just as html pages, so you should avoid duplicating what is on the pdf, as it will look like two duplicate pages on your site.
You can add, summarise or make sensible and good use of the html page and add unique content and that would help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it good or bad to add noindex for empty pages, which will get content dynamically after some days
We have followers, following, friends, etc pages for each user who creates account on our website. so when new user sign up, he may have 0 followers, 0 following and 0 friends, but over period of time he can get those lists go up. we have different pages for followers, following and friends which are allowed for google to index. When user don't have any followers/following/friends, those pages looks empty and we get issue of duplicate content and description too short. so is it better that we add noindex for those pages temporarily and remove noindex tag when there are at least 2 or more people on those pages. What are side effects of adding noindex when there is no data on those page or benefits of it?
Intermediate & Advanced SEO | | swapnil120 -
Duplicate content, the distrubutors are copying the content of the manufacturer
Hi everybody! While I was checking all points of the Technical Site Audit Checklist 2015 (great checklist!), I found that the distrubutors of my client are copying part of the content to add it in their websites. When I take a content snippet, and put it in quotes and search for it I get four or five sites that have copied the content. They are distributors of my client. The first result is still my client (the manufacturer), but... should I recommend any action to this situation. We don't want to bother the distributors with obstacles. This situation could be a problem or is it a common situation and Google knows perfectly where the content is comming from? Any recommendation? Thank you!
Intermediate & Advanced SEO | | teconsite0 -
I have removed over 2000+ pages but Google still says i have 3000+ pages indexed
Good Afternoon, I run a office equipment website called top4office.co.uk. My predecessor decided that he would make an exact copy of the content on our existing site top4office.com and place it on the top4office.co.uk domain which included over 2k of thin pages. Since coming in i have hired a copywriter who has rewritten all the important content and I have removed over 2k pages of thin pages. I have set up 301's and blocked the thin pages using robots.txt and then used Google's removal tool to remove the pages from the index which was successfully done. But, although they were removed and can now longer be found in Google, when i use site:top4office.co.uk i still have over 3k of indexed pages (Originally i had 3700). Does anyone have any ideas why this is happening and more importantly how i can fix it? Our ranking on this site is woeful in comparison to what it was in 2011. I have a deadline and was wondering how quickly, in your opinion, do you think all these changes will impact my SERPs rankings? Look forward to your responses!
Intermediate & Advanced SEO | | apogeecorp0 -
Canonical Tag for Pages with Less Content
I am considering using a cross-domain canonical tag for pages that are very similar but one has less content than the other. The domains are geo specific, so for example. www.page.com - with content xxx, yyy, zzz, and www.page.fr with content xxx is this a problem because while there is clearly duplicate content here the pages are not actually significantly similar since there is so much less content on one page than the other?
Intermediate & Advanced SEO | | theLotter0 -
How should I exclude content?
I have category pages on an e-commerce site that are showing up as duplicate pages. On top of each page are register and login, and when selected they come up as category/login and category/register. I have 3 options to attempt to fix this and was wondering what you think is the best. 1. Use robots.txt to exclude. There are hundreds of categories so it could become large. 2. Use canonical tags. 3. Force Login and Register to go to their own page.
Intermediate & Advanced SEO | | EcommerceSite0 -
Links to images on a page diluting page value?
We have been doing some testing with additional images on a page. For example, the page here:
Intermediate & Advanced SEO | | Peter264
http://flyawaysimulation.com/downloads/files/2550/sukhoi-su-27-flanker-package-for-fsx/ Notice the images under the heading Images/Screenshots After adding these images, we noticed a ranking drop for that page (-27 places) in the SERPS. Could the large amount of images - in particular the links on the images (links to the larger versions) be causing it to dilute the value of the actual page? Any suggestions, advice or opinions will be much appreciated.0 -
Duplicate Content issue on pages with Authority and decent SERP results
Hi, I'm not sure what the best thing to do here is. I've got quite a few duplicate page errors in my campaign. I must admit the pages were originally built just to rank a keyword variation. e.g. Main page keyword is [Widget in City] the "duplicate" page is [Black Widget in City] I guess the normal route to deal with duplicate pages is to add a canonical tag and do a 304 redirect yea? Well these pages have some page Authority and are ranking quite well for their exact keywords, what do I do?
Intermediate & Advanced SEO | | SpecialCase0 -
Which page to target? Home or /landing-page
I have optimized my home page for the keyword "computer repairs" would I be better of targeting my links at this page or an additional page (which already exists) called /repairs it's possible to rename & 301 this page to /computer-repairs The only advantage I can see from targeting /computer-repairs is that the keywords are in the target URL.
Intermediate & Advanced SEO | | SEOKeith0