Latent semantic Indexing - Does this help rankings/relevance?
-
Hi,
Does semantically related words to the target term on a page help with rankings/relevance?
If your after the term 'PC Screen' and you use the term 'PC Monitor' will go make the connection and also reward you because of the relevance?
Anyone do this and have you seen any positives?
I've just started to try this out lately and have been combining it with Wordle.net to give me an indication of where the content piece is heading and how aggressive the content leans towards certain words (makes things a little more interesting then calculating densities).
-
Nice cheers Irving,
I can see how LSI could open the doors to other variations showing up in the SE's.
Do you think a search engine such as Google makes the connection between terms such as 'PC Screen' and 'PC monitor' and do you think this is a factor in rankings?
For example, if a page was targeting the term 'PC Screen' but the page included the word 'Montior' a few times do you think that word would benefit the term 'PC Screen' in relevance/rankings.
Thanks for your time, it's something im trying understand more.
-
Absolutely. All content should have synonyms and singular/plural and reversed order variations of the keyword phrase if possible, not just for LSI but also for better optimization for long tail and alternative keywords.
"PC monitor" might even be a secondary keyword. It shows Google that your page really is about PC Screens and not just some BS SEO article written with "PC screen" thrown in a bunch of times.
-
You should always do the onsite technical towards a hierarchy of targeted keywords but yes relevance does matter. Not only onsite but I have seen impact of anchor text relevance from external sites linking to my sites.
Google is all about quality. Also which user experience would you prefer, one where the content is relevant or is keyword stuffed?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https://www.fitness-china.com/pilates-equipment How to find the most relevant internal link pages
https://www.fitness-china.com/pilates-equipment How to find the most relevant internal link pages? site this page, find https://www.fitness-china.com/pilates-equipment-kr and https://www.fitness-china.com/pilates-equipment-jp Is there any other better way
On-Page Optimization | | ahislop5740 -
Implementing nofollow tag affect ranking
if a blog that is performing well on the first page at an average position of 4 for an informative term. The blog contains a lot of outbound links, adding nofollow tag to all of them affect the current ranking? There are few other same cases. Here is the link - monk.webengage.com The was a lot of other optimization done on the page but the ranking did not improve at all. Is the issue with my domain authority or is it due to higher backlink to other competitive domains.
On-Page Optimization | | Web-Engage0 -
Advice about subpages/submenus
I am working on some pages on my site (www.crmi-online.com) and am curious as to the pros/cons of subpages/submenus. The challenge I face is that I feel like I am creating too many pages that are nearly the same which may result in way too many submenus/subpages. Is it better to make a main page heading and hyperlink to related service page vs creating a subpage for it? (OR) Have the main page heading and multiple subpages even if the copy is very close to other pages. This is the area I am having trouble with: Services > Office Automation>Workflow>Electronic Document Management>AP Processing>HR Onboarding Thanks, I hope this makes sense.
On-Page Optimization | | CRMI0 -
SEO Onpage (where I need to put the H1/2/3)?
Hi everybody, I'm working on my new website, and I have a few questions about the Headers (<h 1="" 2="" 3="">)
On-Page Optimization | | JohnPalmer
please see the attached image, I create a mock-up for you, please tell me which H I have to put on the title.
(** most of the articles will be without sub-titles so...it will be dynamic, but try to take a look on the "sidebar" and "menu link".</h> 6ER0EpK0 -
Ranking problem.
Hello, Using Moz I can see that my ranks for my site ZenPlugs.com for keywords such as 'ear plugs' and 'molded ear plugs' and several other keywords aren't as high as other sites with similar DAs. I can't see why, am I missing something? Many thanks, Toby
On-Page Optimization | | T0BY0 -
*** Please HELP *** A/B tests and optimisation implications
Hi Mozzers, We've been A-B testing landing pages, and have had some success. The changes we've been making have been quite radical in some instances - for example we tested this page: https://www.turnkeymortgages.co.uk/todays-mortgage-deals/ against this one: https://www.turnkeymortgages.co.uk/mortgage-quote/ (Today's best deals won, but we've decided to keep the quote page as it does work for some channels). The decision was made to try and optimise Today's best deals for 'best mortgage deals today' rather than 'mortgage quote' because it offers so much more than simply a quote. The quote page is optimised for 'mortgage quote', though it doesn't rank particularly well (I'm not overly concerned by this as even though you'd think that when people are looking for a quote that they would fill in the form, they don't - people are strange!) As a result of the change above we changed all links that originally went to the quote page to go to Today's best deals instead. As we go through the process of optimising for best conversion will it be damaging if we don't change the url as well. As I can see lots of iterations and lots of work whenever we make changes to the pages (going through the entire site to change the links). I am worried though that we'll end up with hundreds of landing pages and changing links all over the site - do you think we should keep the URLs the same from now on, unless the content changes as radically as it did in the instance I've highlighted above? Thanks, Amelia
On-Page Optimization | | CommT0 -
A / B Split testing
If you have developed a server-side A / B split testing tool. How do you avoid that Google will think you are doing cloaking. When a user enters www.xxxxx.com/xxxxxx/ he gets either version 1 or version 2 back from the server on the same url. If the user does not accept session cookies he will always get version 1.
On-Page Optimization | | Stener0 -
Rankings lower than expected
It's an age old question, "why is my site lower in the ranking than theirs" But in this case, I'm really not sure!... and we perform the SEO on both sites in question. The problem site is www.esp-machinery.co.uk We are looking for ranking for phrases such as Used Machine Tools, Grinding Machines, Drilling Machines, Used Lathes etc. We aren't getting it as high as we have already with another customer of ours: www.bwmachinetools.co.uk We perform the SEO on both these sites, yet we've put far more work into the ESP one, and still not getting very far. There are more linking domains to ESP than BW, in truth the BW site has a higher mozrank, but by only a single point. We did not build the ESP site, whereas we built the BW one. There have been some URL problems with the ESP site, but we have hopefully improved things enough working with their original developer to be on the right track now. Any advice most welcome.
On-Page Optimization | | rowleysit-2598920