Responsive Vs Mobile Sites
-
I know this is some cutting edge technology, but I think that this will be a very important topic in the coming months, as html5/css3 becomses more and more the standard, or at least standardized, I think the topic of this in relation to SEO will also arise much more.
My question is simple, is it better to code a responsive site, or a completely mobile site for a small company with no special needs (mobile ordering, ecommerce, etc...) I obviously know the visuall differences, and, personally, I think respomsive websites look better. From an seo perspective, my big thing is for the resizing, for example, with WordPress, when you reach the tablet size you can set the sidebar to basically display:none, can that impact your website?
I would really appreciate any feedback
-
Glad I could be of help. If you need any other guidance as you get into it, do just get in touch, I'd be happy to help. My contact details are on my SEOmoz profile
-
Thanks for that. It really provides some new insights that I really didn't think about before. My true basis on responsive themes is the WordPress 2011 (twenty-eleven) theme. When it gets scaled down to smartphone, or even tablet sizes, it disables the sidebar altogether. I think this is a bad idea, for the obvious SEO Reasons (displaying different content to different users on the same site, even though this is a good use of it). As i'm expanding my plethora of web design skill, I think responsive is going to be the way to go. The new Dreamweaver CS6 has a really cool implementation of the grid system (and cross device compatablitly) features, which will help me greatly once I actually learn to use these.
Thanks for taking the time to respond
Zach
-
Right, you seem to be asking two questions here - responsive or not? And if you head for responsive then could it impact your SEO.
Responsive or Not As with any website question the issue is going to come down to what's best for your users or your target users. The same question could be 'app or mobile website' for example.
The more I've worked in web design the more I am seeing that when a user is searching on their phone they want the same answers as if they were searching on their laptop or desktop. The relevancy of what they are delivered should not be changed however the format must be changed to suit their device.
The above point being said about 'best for your users', I fall very much into the line of thought that you should be providing exactly the same content to mobile and non-mobile users, it will simply be the design or layout which changes.
A responsive site takes time to code and test - but once the wireframe is sorted and responds well to different devices, then you're sorted as each page should flow across the devices without an issue.
If you have a separate mobile website then you are suddenly coding and managing two websites and, to be honest, a mobile website will need testing across devices and tweaking accordingly so you're almost duplicating your work (you're doing responsive web design but on a second site), something I just don't see the point of, if your whole website fits the majority of devices accessing it.
So for me: responsive
Can Responsive Affect SEO? You need to make sure that it is done well and that you're not deluding the search engines or users in any way. Personally, I don't see the point in 'hiding a sidebar' when responsive web design and CSS permits you to reformat it and display it in a mobile-friendly way. Why reduce the mobile user's experience if you, with a bit more work, can give them an appropriate and rich experience?
So if you do it properly, you're providing the same content to mobile users but just showing it differently. If you keep that in mind then there should be no negative SEO implications and you never know, your conversions from mobile users and referrals/shares from mobile users may increase above your competitors because you've taken time to give them a great experience.
Hope this helps - you're not dealing with small issues - we're in the middle of recoding our website for responsive web design, so all the best as you make these decisions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site redesign - 301 Redirects
I've just overhauled a website, leaving lots of former posts in the dust. I've set up a 404 redirect to the home page so that if anyone goes to one of those old pages they land on the home page instead of a dead 404. But, there's a couple urls from the old site I'd prefer to redirect to similar pages. These urls have forward slashes and I don't know how to get the slashes in when I copy it over to the new site. This is probably something easy, but I'm baffled. This www.lawbarron.com/personal-injury/whip-its-nitrous-oxide/ becomes this when I copy it www.lawbarron.com/personal-injury-whip-its-nitrous-oxide Can someone help me out?
Web Design | | julie-getonthemap0 -
Ecommerce site in Europe
A client is looking to expand their ecommerce business into Europe. They have already purchased a number of European brand domain names and want to start their expansion in Ireland. Is it better to have a single website with pages translated for each language or a seperate site for each domain/country? With Ireland the only obvious difference is the currency, language shouldn't be an issue. But if we choose seperate sites for each domain/country will having the same product content/descriptions especially in the case of Ireland be an issue? Thanks in advance
Web Design | | MartinJC0 -
How to make my site title H1?
Hi In my Header.php I have the following php code for my title: <title><br /><?php<br />// Generate Page Title dynamically<br />if (is_home()) {<br /> bloginfo('name'); ?> - <?php bloginfo('description');<br />} elseif (is_category()) {<br /> single_cat_title(); ?> - <?php bloginfo('name');<br />} elseif (is_single()) {<br /> single_post_title();<br />} elseif (is_page()) {<br /> bloginfo('name'); ?>: <?php single_post_title();<br />} elseif (is_404()) {<br /> bloginfo('name'); ?> - <?php _e("Page not found", "fungames");<br />} elseif (is_search()) {<br /> bloginfo('name'); ?> - <?php _e("Search results for", "fungames"); echo esc_html($s, 1);<br />}<br />?><br /></title> This generates a good title different for every page/post I have on my site. But is now H1. I want the same code if, but with H1 tag somewhere in it. Cant figure it out how to do it! Can u help please?
Web Design | | Catinas970 -
How to change the entire contents and design in my site without getting troubles with google?
Hello everyone This is my first post over here. In the next few weeks we going to change the entire content and design in our site. The site has 240 pages with poor contents and design. Except 301 redirects for all the old url’s I wanted to consult with you what is the right way to do it without harm my organic traffic that come from google? How google refers to this kind of changes? Which steps should I need to take to do it properly? Hope to get your help in the issue. Tahnks in advance.
Web Design | | JonsonSwartz0 -
Site lost in Google
Recently I switched my from Joomla to WordPress. I did 301 re-directs ...and promptly fell from Google results after 5 YEARS at no. 1-3 Still ranking 1 in Bing and 3 in Yahoo...but nowhere near the traffic I previously had. Here is my site: http://selfdirectedira.org Any suggestions? TIA
Web Design | | tvegas0 -
Usual time to index and rank a new site
Hi Just wondering if anyone knew how long it usually takes for a brand new site to get indexed and ranked? I launched a new site about 5 weeks ago. So far I have had 96,000 pages indexed but the majority haven't ranked particularly well or appeared. The ones that have ranked aren't ranking high even though they have better content than competitors sites... And my old domain. Do I just need to hang tight and wait till my domain authority improves? Is there anything I can do to speed up this process? cheers
Web Design | | DavidLenehan0 -
How to serve a Mobile & Full Site using one URL?
Hello, Does anyone know of any resources or tutorials that outline how to serve a smartphone-formatted website using the same URL as the full site? I know that one solution is using media-queries to serve a seperate CSS stylesheet, but you still have the full HTML source code. In other words, I might want to serve a smartphone & desktop user different content, but under one URL. WP Touch (Wordpress Plugin) is a perfect example of what I mean, but how is it technically achieved? It serves two different sets of HTML for smartphone & full, but using one URL http://www.bravenewcode.com/store/plugins/wptouch-pro/
Web Design | | petecampbell-bmi0 -
Best way to set up a site with multiple brick and mortor locations across Canada
I have a client who is expanding his business locations from 2 cities to 3, and working towards having 10+ locations across Canada. Right now we're building location based landing pages for each city, as well as keyword targeted landing pages for each city. For example, landing pages for "Vancouver whatever clinic" and "Calgary whatever clinic" as well as for "Vancouver specific service", and "Calgary specific service". This means a lot of landing pages will need to be created to target each of 10 or so desirable "service" keywords for each city's location. I've no issue with this, however I was wondering how other companies go about this? What's the best way to be relevant for certain "service" based keyword searches in each city? Many of the "service" keywords are 'localized' meaning they will show Google Places results for local brick and mortar businesses for each location. I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well. the new site will be built in WordPress
Web Design | | AndyKuiper0