I have a domain with rank no 1 in google web search!
-
I have a domain with rank no 1 in google web search!
When I search for the keyword which are the domainname in google adwords, keyword search I get 1.200.000 searches in that keyword. Our domain have only 10 visitors a day - why is that?
-
i would assume anybody how searches the exact keyword of "how to tube" is not looking for fitness videos. if i wanted fitness videos i would search "fitness videos"
....
the keyword "how to tube" seems to be how to tube feed/how to tube quilt. Not how to be fit.
You need to target different keywords that are more relevant to your site. Forget about targeting your exact domain. If people want to go to how to tube's webpage, they'll find you at number 1 and go there. Otherwise they need to know that you are the resource for fitness videos or whatever it may be...
You're competing with YouTube. Good luck with that.
-
^^This is solid advice. You gotta figure the broad match kw competition is sites like howcast. And I'll just say it, you're worrying about rank when the most prominent content on your homepage is multiple offers to help me get ripped abs.
-
Thanks!
-
On the left-hand side of Adwords, there is a drop-down that says Match Types with Broad [Exact] and "Phrase".
Broad is selected by default.
Adwords defines these 3 match types as:
"Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms, and related words"
"Exact: The search volume for that specific keyword and close variants"
"Phrase: The sum of search volumes that include the whole phrase or near variants of the whole phrase"
When you are thinking about traffic from these types of keywords, it is best to use the exact match type. For example, you are typing in an exact match, "how to tube" and ranking #1. If you change your search to "how to tube surf", you are no longer #1. Do you see the difference?
-
According to Google:
Broad: The sum of the search volumes for the keyword, related grammatical forms, synonyms and related words
Exact: The search volume for that specific keyword and close variants
The more generic the words in your keyword the more searches you're going to see in adwords for Broad match.
-
OK, when I search for how to tube on Google we are no 1,
when I search in Google Adwords keyword tool with the how to tube I get 1.3 milion searches.Can you please explain "broadest term" for me, please. Have you any
idea to use this domain name more efficient.Thanks!
-
When you say 1200000 searches are you looking at exact match or broad match in adwords?
If your keyword is made up of a number of words then the broad match is going to be wildly unrealistic.
Once you've established a realistic search volume (and you can get a some of this info from Google Webmaster tools) you still may not be getting the share that you'd expect from a #1 ranking.
This is where you need to look at the google search results and take note of the competition there. Look at the adverts, rich snippets, image/video etc. All these could be more compelling for a searcher than your snippet.
Is there a well known name/brand that could be drawing your traffic away from your result?
Can you optimise your page title and meta descriptions to improve your click through from the SERPS. Can you add a compelling offer, benefits and a call to action?
-
That is the keyword at its "broadest term".
The exact match of your keyword only has 91 global monthly searches according to Google Adwords.
Mike
-
Yes, it is.
Keywordhow to tube an our domain is www.howtotube.com
-
1.2 million global monthly searches? is that what you are referring to?
what's the keyword?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog hasn't ranked since reposting.
Hey Moz fam! I had a blog that was doing pretty well for the target keyword. Unfortunately, to make a long story short, we had an image in it we weren't supposed to so I unpublished it for a few days while we got that sorted out. Since republishing (with all the same content) it has not gotten a single impression. I inspected the URL and it is totally eligible but nothing in the way of organic traffic. Any ideas on how I can recover?
Content Development | | danieldaher1 -
Google Authorship and the "Fishkin" Outburst! Sorry Rand ;)
Should companies now shift away from creating great content and invest the time and money into something else? After Rand tweeted his frustration at @JohnMu in relation to "Authorship CTR's", it got me thinking - should we really be blogging as much as we should? https://twitter.com/randfish/status/481948721031024641 I'm certain Google ditched author profile images to improve "mobile UX" and "CTR's" for "paid advertisers". So what I would really like to know is - should small businesses continue to focus on developing great content? How has your marketing strategy changed?
Content Development | | GaryVictory1 -
Google "blog" search
Anyone notice a while ago - the "more" drop down used to include "blogs" which really helped with finding like minded blogs for content marketing. Anyone finding this frustrating and or find a solution? I know they supply us with: http://www.google.com/blogsearch Any other hints? Your pal, Chenzo
Content Development | | Chenzo0 -
Why do other sites rank higher for our blog content?
Our site has always allowed other sites to RSS feed our content. Recently, we've noticed that searches for a title of our blog post will rank 2 sites that only publish said content, while our links are nowhere to be seen on the SERPs for Google. Is there any way I can fix this or prod Google to adjust it for us? Background: We were ranked highly in many long tail keywords, but lost many of them in June 2013. During this time going forward, we received no manual action.
Content Development | | FreedomKeepsMe0 -
Google+ Authorship Penalties for Past Posts?
Our blog has recently been updated to allocate past posts from 2011 and on to link to one of our recent writers who just came on board in 2013. Our writer set up a new Google+ profile for our blog last month, and has tagged all of the past posts with his Google+ authorship code. Is there a possibility that this could actually hurt our writer's authorship authority and our blog's authority, since the blog posts and the Google+ profile activation dates will not match up?
Content Development | | eugeneku0 -
Google Authorship for guest posts
I've set up google authorship on my site and my image appears in search result for posts.I run wordpress and my categories are also indexed but it doesn't show up for categories of posts? Is this possible? My other question though is that I do a lot of guest posting and want to get credit as a google author when I post on other people's sites. What code do I need to add at the end of guest posts so that I'm credited as the author via google authorship?
Content Development | | SamCUK0 -
Duplicate content - 6 websites, 1 IP. Is the #1 site knocked down too?
Yes I know, running multiple websites on 1 IP isn't smart. 6 Websites with duplicate content on 1 IP is even worse. It's a technical issue we can't solve quickly. Thing is, our #1 website, which has the highest DA and PR, was the first website with all this content. All other websites we're running were launched a few months, and some a few years, later. All content was copied from the #1 website. I'd say the other websites would get knocked down by Google, because they duplicated the content. Google should see that our #1 website was the first that uploaded this content. Therefore our #1 website should rank normally. Questions is: What does Google think of duplicate content when all websites are on 1 IP? Is, or will our #1 website get punished as well?
Content Development | | Webprint0 -
What is the best web chat software?
What is the best web chat software and why? I'd like to implement web chat softwae that will ACTIVELY ask the visitor with a pop-up if they'd like to chat. Other than that, I'm not sure I have any other needs.
Content Development | | TheDude0