Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How To Optimize Similar Product Pages
-
I found some really good resources on here regarding how to optimize for product pages, however I have one question.
We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws.
Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines.
How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
-
Yes it will be eCommerce. We want people to come to that page or the parent category page to find what they need and either request a quote or purchase online. Can you explain long tailed search as i am not to familiar with that.
-
Is this an e commerce site?
What are you trying to get visitors to do? Come to the site, the specific page, make an online purchase, submit for an online or hard copy catalog. Its hard to give you the correct answer with out knowing more about how you are using your website.
Do you actually need to have each and every page perfectly optimized for search.... what about long tailed search?
-
This makes a lot of sense. So since we have about 20 manual cold saws, how do I optimized for the 20 manual cold saw pages, if there is not many other search recommendations for that key phrase. That is not even the most important key phrase for us, it was just an example, but what if that is the situation but the exact and phrase search volume is very high. What else do I do to get around optimized multiple pages for that same phrase? Or do I not optimize that page.
-
**How do we optimize each product page for 1 keyword phrase.? **
You need to be very careful when attempting to optimize pages for such similar keywords. "manual coldsaws", "manual cold saws" and "affordable manual cold saws" would likely best be presented as a single page optimized for "manual cold saws".
I tried a search for "manual coldsaws" and Google showed results for "manual cold sores" automatically with the option to click a link to search for "manual coldsaws". It does not seem worthwhile to specifically create a page for this uncommon misspelling.
I recognize you are trying to target all the various keyword combinations a user may enter as a search query. My recommendation would be to make a single, high quality page which focuses the target keyword but may include content on slight variations as you feel necessary. The content for a single, high quality web page costs hundreds of dollars to create. A single infographic may cost thousands of dollars. Content is expensive! I would suggest not wasting it on variations which do not offer a lot of value to users.
If you use this idea, you can use anchors and headers to divide the page into sections. Wikipedia does this very well. The main page can focus "manual cold saws" but you can have a section on "best quality" and another section on "most affordable".
It sounds like the sole reason you are considering this method is to adjust for search engines. This is where I fall back to the saying you have heard many times...design your site for people, not search engines.
PS. I checked the traffic for "manual cold saws" and was unable to see any organic traffic numbers for that query. I would suggest it is not a keyword worth spending any extra time on for page variations.
-
Hi HFranz,
I have found its good to have each item set up individually. That way you do not have multiple pages fighting over the same search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
Using roman numbers in Page title
Hi, We are working on a site with lots of Acts and Rules (mostly legal stuff). The Acts are differentiated by Roman numbers like rule-VIII and Form-XX etc. I want to know if I should keep the page title same or change them to English numericals like rule-8 and Form-20 Thanks
Keyword Research | | sayeed0 -
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
Keyword Research | | BiskEd1 -
Should I make a blog post or landing page to rank?
Hi, I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?: Create a blog post for AdWords and later SEO rankings? Create a landing page for AdWords and later SEO rankings? Would love to here your thoughts and experiences on this issue... Best, Robin
Keyword Research | | soralsokal0 -
Precise or longer title for service page?
i am a little confused as to how should i create my META TITLE and on page h1 title
Keyword Research | | sagive
for a service page... Say that page offers "web marketing" service... i know or think i know that precise title ranks higher
on the search results but its less appealing Meta title example:
web marketing | company name On page title:
Web marketing Now, the more compelling title would be of-course longer but less focused 1. Do you think i can test it without hurting my positions permanently?
i have query (i see the stats on Google webmaster tools) that
i get 20,000 views monthly but only 1% clicks... 2. how would you build a title for such a page (meta and onpage)? Would really appreciate your professional view Best regards, Sagive SEO.0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
What is the best tool for finding what people are using as search phrases for my product
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use? Thanks, Ron
Keyword Research | | Ron101 -
Plural vs singular keyword usage - on-page optimization
The on-page report card appears to include both plural and singular versions of keywords in reporting the keywords within the body, which results in a keyword stuffing warning. My question is, is it truly keyword spamming to use over 15 instances of a keyword that is spread across plural and singular versions of the keyword? If keywords are lumped together this way by Google's algorithms, why do pages rank differently for singular and plural versions of the same keyword?
Keyword Research | | nathan_lg0