How do YOU use site explorer?
-
I normally use open site explorer to identify links that competitors of my clients have and sometimes this gives me what I call 'some low hanging fruit' to go after. (and of course links that are more challenging to get)
I don't know why this didn't occur to me sooner. If my client is a chiropractor why not look at the links for 50 or 100 of the top rankings chiropractic sites all over the US? This would HAVE to uncover a wealth of blogs to comment on that have good authority, great industry associations, publications, forums - a whole wealth of items.
It made me wonder how many people use site explorer like I have been (top 3-4 competitors that your client has) or identifying links pointing to LOTS of competitors? How do you use it?
Couldn't you almost base an entire link building campaign using OSE? Why would this be a bad idea if not?
Just some random thoughts. THE WEEKEND IS ALMOST HERE - Have a great day everybody!
-
One way I use it is for ideas of types of links I might be able to get for my husband's business (selling model RC warships). There are only a couple of competitors for the fiberglass ship hulls in the US, so I look at their backlink profile. Just this evening I was browsing through, and saw that my competitor had a link from a crew website for people who had served on a certain ship, for anyone interested in building a model of that ship.
We don't carry the same hull so we couldn't get a link on that page, but we do have about 35 hulls, so there are opportunities for several links from other sites.
-
If this is the case for me, then i would just take top 2 competitors only with all their links. And then start refining the each links manually whether this is okay to consider or simply ignore the one, finally you will get clean links opportunities areas where you need to build links and compete your competitors. I won with THIS. .yes, you can too!
-
You could build a link campaign entirely around OSE but I would also look at other options too that competitors haven't thought of.
-
We use OSE exactly like you do, but also use it as an education tool for our clients. Many people has so many misconceptions about SEO and if you take the time to explain the basis of what you are actually doing they will see the value.
-
hi
Sure you could. We use it to export link reports to excel and then filter by moz page rank. we'll do that for every site that comes up in google under terms we want to compete for. next, we'll add a column in excel for yes/no to qualify the links in terms of whether we can/should go after them. It's a great tool to wrap your head around what other sites are doing and where you are relatively and to get in that "link circle" so to speak.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Crawl 4xx Errors?
Hello! When I check our website's critical crawler issues with Moz Site Crawler, I'm seeing over 1000 pages with a 4xx error. All of the pages that are showing to have a 4xx error appear to be the brand and product pages we have on our website, but with /URL at the end of each permalink. For example, we have a page on our site for a brand called Davinci. The URL is https://kannakart.com/davinci/. In the site crawler, I'm seeing the 4xx for this URL: https://kannakart.com/davinci/URL. Could this be a plugin on our site that is generating these URLs? If they're going to be an issue, I'd like to remove them. However, I'm not sure exactly where to begin. Thanks in advance for the help, -Andrew
Moz Pro | | mostcg0 -
Duplicate Content even when Canonical is used
Hi Everyone, Our website uses the Magento platform which is notorious for creating duplicate content. I tried to make sure that all the duplicate content it creates should be "canonicalized" to the correct page. While looking through the moz Page Diagnostics I see that I have 1003(!) pages of duplicate content. When I downloaded the csv I saw that over 95% of them had a canonical url. Does that mean there is really no issue but moz analytics is still reading it as duplicate content and titles? Is there an issue with them being canonicals as opposed to being redirected? Thanks!
Moz Pro | | EcomLkwd1 -
Is there a good SEOMoz training for a new user to learn how to use the software?
Is there a good SEOMoz training for a new user to learn how to use the software?
Moz Pro | | IBS-DCM0 -
Open site explorer not working this morning, anyone else have that problem?
Open site explorer not working this morning, anyone else have that problem? i am new, and i signed up because of open site explorer, but... no results! just a ooops! anybody has that problem today?
Moz Pro | | PLuc1 -
Open site Explorer Findings??
On OSE, I am comparing two websites(A and B) and one has a page authority higher than the other (35(A) vs 36 (B)), but all the linking metrics are in favor for website A except for the linking C block (A has 11 and B has 12). The website B is ranked in page 1 for couple competitive keywords whereas the website A don't show up in the search at all. Why is that? Does B have better content and is more kw focused?
Moz Pro | | Ideas-Money-Art0 -
Can Open Site Explorer Do This?
Is there any way to set up Open Site Explorer to show these things for competitor external backlinks: Google Page Rank of the page the backlink is on Google Page Rank of the domain the backlink is on Whether the backlink is a follow or no follow Is this possible in OSE? If not, are there any other SEOMOZ Tools that will do this? Thanks.
Moz Pro | | N5c0 -
Use of the tilde in URLs
I just signed up for SEOMoz and sent my site through the first crawl. I use the tilde in my rewritten URLs. This threw my entire site into the Notice section 301 (permanent redirect) since each page redirects to the exact URL with the ~, not the %7e. I find conflicting information on the web - you can use the tilde in more recent coding guidelines where you couldn't in the old. It would be a huge thing to change every page in my site to use an underscore instead of a tilde int he URL. If Google is like SEOMoz and is 301 redirecting every page on the site, then I'll do it, but is it just an SEOMoz thing? I ran my site through Firebug and and all my pages show the 200 response header, not the 301 redirect. Thanks for any help you can provide.
Moz Pro | | fdb0 -
How do I find the most linked to page of a site?
I'm looking at a site for a potential link and am trying to find the most linked to page. The SEOmoz toolbar tells me the root domain (DA) is linked to by 660 root domains but the main URL (PA) is linked to by 38 root domains. I used open site explorer and got the same # of 38 root domains in the result. From the Top Pages tab, I clicked on the 2nd page down and the SEOmoz toolbar gives me 189 root domains linking to that page (PA). Then I ran a Linkscape report to see what that would say and I get 146 linking root domains. 1. Is this 2nd page down on OSE the most linked to page? 2. a. Is something off in these numbers?
Moz Pro | | Motava
b. How come OSE/Linkscape doesn't report the 660 root domains in the DA?0