How do YOU use site explorer?
-
I normally use open site explorer to identify links that competitors of my clients have and sometimes this gives me what I call 'some low hanging fruit' to go after. (and of course links that are more challenging to get)
I don't know why this didn't occur to me sooner. If my client is a chiropractor why not look at the links for 50 or 100 of the top rankings chiropractic sites all over the US? This would HAVE to uncover a wealth of blogs to comment on that have good authority, great industry associations, publications, forums - a whole wealth of items.
It made me wonder how many people use site explorer like I have been (top 3-4 competitors that your client has) or identifying links pointing to LOTS of competitors? How do you use it?
Couldn't you almost base an entire link building campaign using OSE? Why would this be a bad idea if not?
Just some random thoughts. THE WEEKEND IS ALMOST HERE - Have a great day everybody!
-
One way I use it is for ideas of types of links I might be able to get for my husband's business (selling model RC warships). There are only a couple of competitors for the fiberglass ship hulls in the US, so I look at their backlink profile. Just this evening I was browsing through, and saw that my competitor had a link from a crew website for people who had served on a certain ship, for anyone interested in building a model of that ship.
We don't carry the same hull so we couldn't get a link on that page, but we do have about 35 hulls, so there are opportunities for several links from other sites.
-
If this is the case for me, then i would just take top 2 competitors only with all their links. And then start refining the each links manually whether this is okay to consider or simply ignore the one, finally you will get clean links opportunities areas where you need to build links and compete your competitors. I won with THIS. .yes, you can too!
-
You could build a link campaign entirely around OSE but I would also look at other options too that competitors haven't thought of.
-
We use OSE exactly like you do, but also use it as an education tool for our clients. Many people has so many misconceptions about SEO and if you take the time to explain the basis of what you are actually doing they will see the value.
-
hi
Sure you could. We use it to export link reports to excel and then filter by moz page rank. we'll do that for every site that comes up in google under terms we want to compete for. next, we'll add a column in excel for yes/no to qualify the links in terms of whether we can/should go after them. It's a great tool to wrap your head around what other sites are doing and where you are relatively and to get in that "link circle" so to speak.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Insights are raising alarms --Are they useful?
Hi, Moz is alerting us about URLs being too long, titles being too long, and duplicate content. These are mostly for pages with categories of content, or the author bio pages --pages that are included by default with the template we're using in HubSpot. So that there isn't a quick way to make these changes, and anyway the pages are low-value.So my question is, how much are these issues impacting our SEO and domain authority?If these are pages no one visits (like the category and author pages) is there any reason this would be harming our SEO efforts?Thanks!
Moz Pro | | ASCI-Marketing0 -
Key words that my target segment uses
Using SEOMoz (or what other tools do you recommend), how can I find the most common key words that my target segment uses in Google search - about any subject? Say my target segment of customers is teens aged 13-18 in Mexico (using Spanish) or in Turkey (using Turkish language). Thank you in advance 🙂
Moz Pro | | Cenktukel0 -
How do I find out which pages are being indexed on my site and which are not?
Hi, I doing my first technical audit on my site. I am learning how to do an audit as i go and am a lost. I know some page won't be indexed but how do I: 1. Check the site for all pages, both indexed and not indexed 2. Run a report to show indexed pages only (i am presuming i can do this via screaming Frog or webmaster tool) 3. I can do a comparison between the two list and work out which pages are not being indexed. I'll then need to figure out way. I'll cross this bridge once i get to it Thanks Ben
Moz Pro | | benjmoz0 -
Multiple Sites/Internal Pages Campaign
Can MOZ do reports/ranks/campaigns separately for each of our sites, then do separate keyword campaigns for specific internal content pages of each of the websites? For a law firm with both a defense and family law sites. We have multiple pages within each site, we will need to do separate and individual campaigns for assault, burglary, traffic tickets, ect. in our defense site. And we'll need other specific campaigns for other specific content in out family law site. Will Moz be able to accommodate our needs with their $99/mo plan or is that service only available for higher packages? (or is it even possible in ANY of their packages???) Thanks.
Moz Pro | | Wallin_Klarich0 -
How reliable are the external link metrics found in the Open Site Explorer research tool?
I have noticed huge discrepancies with the external link metrics of one of the websites that I have been tracking since the launch of the website. Shortly after launch I captured a screenshot of the external link metrics to the website to track the progress. As I look at the same Open Site Explorer metrics now (2 months later) it has increased by 900% which is very inconsistent with the amount of link building done for the client. Thanks!
Moz Pro | | michaeleagar0 -
How best is it to use the on-page reports in seomoz?
how best is it to use the on-page reports in seomoz? Any help and techniques people use would be greatly appreciated thanks
Moz Pro | | Bristolweb0 -
Open Site Explorer Says I have 1,627 inbound links, but only downloads 275\. Am I missing something?
Is there a feature i'm missing out on here? I want to download the complete link profile, but I only see 275 of 1,627 links when I export to CSV. Any guidance would be appreciated!
Moz Pro | | lipoweb0 -
Can you please guide me how to use Blogscape for Social Media Monitoring?
Please provide me with the complete details of How to use Blogscape for Social Media Monitoring?Can you also provide the Video Tutorial if any for the same? Awaiting your Reply at the earliest. Regards, Prashakth Kamath
Moz Pro | | 1prashakth0