Location targeting with no physical location
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If you have no physical premises (i.e. operate online) but you only serve clients in a specific area, what is best practice for targeting a local area?
I know G. Places can be used if you have a premises, and that .co.uk / hosting server location make a difference, but beyond that... ?
Thanks!
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Branagan's suggestion is a good one. You might also want to consider blogging in a manner that highlights geographic terms associated with your target audience.
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Muchos gracias
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Apart from server location, your link profile carries a lot of weight. For example, if you are targeting users in Germany, you'd want to get links from German IP's and .de domains.
Besides that, the other important thing would be to establish your geographic target within GWT (domain geolocation). You can read more here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
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