What do I do about multiple listings for doctors on InfoUSA?
-
I'm doing local SEO for a chiropractic clinic that has four chiropractors.
On InfoUSA and therefor on CitySearch, Insiderpages, Healthgrades, etc, there are individual listings for each chiropractor with the clinic's name, address and phone number. Google places pulls reviews from those other sites and I don't think they will make the connection on the listings.
The tricky thing is that health-care review sites such as healthgrades.com have reviews for doctors and not for clinics necessarily.
What's the best way to organize this? Should I get all of these listings consolidated into one listing for the clinic in general that has the same info as the Google Places listing? Should I get the individual chiropractor listings deleted?
-
Hi Jason,
I'm following up on older questions that are still marked unanswered. Did you figure out what to do here (and if so, what did you do) or are you still looking for some advice?
-
Thanks for your help.
By consolidate the listings do you mean delete the individual doctor listings or let Google do its consolidation that it seems to be trying to figure out?
As i mentioned in my original question, health care review sites such as healthgrades.com do reviews on a per-doctor basis and there is no ability to leave reviews on clinics. As long as Google can figure out the doctor reviews are traced back to the clinic's main listing I think I should just leave everything as-is.
-
Yes. It looks like it might be best to consolidate with one outstanding listing. If they are under the same business name and URL then I think you have no choice.
If you list the practitioners at or near the top of the description then you will help the listing when people search for the individuals.
-
I just noticed this right now:
Google seems to have figured out that two of the doctors' Google Places pages are related to the main Places page because they share the same reviews. The two other doctors for some reason have no reviews and don't seem to be connected. It seems Google is seeing them as related listings (they all have the same business name and URL connected to the listing).
For that reason, I'm not sure if putting different info in all listing would be a good idea.
-
I would get the clinic its own listing and then one for each of the chiropractors because some users may look specifically for a particular chiropractor. Having a listing for both the chiropractor and the clinic they work in probably contributes to the overall "local authority" of the clinic and the chiropractors.
I would also make sure that the content used to describe each is distinctly different.
One catch though... do they all use the same phone number? That could be a problem with verification.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is site: a reliable method for getting full list of indexed pages?
The site:domain.com search seems to show less pages than it used to (Google and Bing). It doesn't relate to a specific site but all sites. For example, I will get "page 1 of about 3,000 results" but by the time I've paged through the results it will end and change to "page 24 of 201 results". In that example If I look in GSC it shows 1,932 indexed. Should I now accept the "pages" listed in site: is an unreliable metric?
Technical SEO | | bjalc20112 -
Duplicate content in product listing
We have "duplicate content" warning in our moz report which mostly revolve around our product listing (eCommerce site) where various filters return 0 results (and hence show the same content on the page). Do you think those need to be addressed, and if so how would you prevent product listing filters that appearing as duplicate content pages? should we use rel=canonical or actually change the content on the page?
Technical SEO | | erangalp0 -
Lost with conical, nofollow noindex. Not sure how to use it on a dyanmic php site with multiple region select options
I have a site with multiple regions the main page after a region is selected is login.php but the regions are defined by ?rid=11 , 12, etc. These are being picked up as duplicate content but they are all different regions. As i hired external php coders to develop most of the site I am scared to start meddling with any of the raw code and would like some advise on how to not show these as duplicate content. should i use noindex nofollow or connical? if Connical how do i set it up on the main login.php page? p.s. i am an extreme nube to seo
Technical SEO | | moby1230 -
How do I get rid of rogue listings?
Unfortunately, Google has taken bits and pieces of my business and combined it with non-existent businesses and other rogue information. So now my business has 3 locations. One proper listing that I created and manage. One that uses my website address but nothing else is correct in the listing. One that contains my name(incorrectly), but the address and everything else about it is incorrect. I have reported these places many times but they continue to hang around and I am lost/confused on what to do next. Please advise.
Technical SEO | | dignan990 -
Local SEO best practices for multiple locations
When dealing with local search for a business with multiple locations, I've always created an individual page for each location. Aside from the address and business name being in there, I also like to make sure the title tag and other important markup features the state/city/suburb, or, in the case of hyper-local, hyper-competitive markets, information more specific than that. It's worked very well so far. But, the one thing you can always count on with Local is that the game keeps changing. So I'd like to hear what you think... How do you deal with multiple locations these days? Has Google (and others, of course) advanced far enough to not mess things up if you put multiple locations on the same page? (Do I hear snickers? Be nice now) How does Schema.org fit in to your tactics in this area, if at all? Cheers (Edit: dear SEOmoz, stop eating my line breaks)
Technical SEO | | BedeFahey0 -
Optimizing one site for multiple countries
I am working on a project, where we have one website, with a country specific domain, which is currently ranking well in local search. The client now wants to expand his business into two new countries (all english speaking) and would like to rank for the same keywords in these two new countries. The customer do not want to create new websites for the new countries. Because its a local domain and the website is setup for local search in GWT with locally hosted server, i expect challenges in optimizing for new countries without impacting the current local ranking. Question 1: What would be the recommended approach for maintaining their existing ranking on local search, while optimizing for the new countries.
Technical SEO | | petersen0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0 -
Good links pratice for listing pages?
Hello, I'm wondering which is the best way to handle this kindle of page... You can have a look at my screen capture, or see directly my page here. I've in my case, for the same "ski resort", 3 differents anchor link type (title, image and more info…), all of them are going on the same page. I know it's not that good, my idea, it to keep only the more info like, but with a better anchor link, something like : more information about this ski resort... Thanks in advance 🙂 Best regards links.jpg
Technical SEO | | Alexandre_0