How do I Syndicating Content for SEO Benefit?

[CommercePundit]

Right now, I am working on one E-Commerce website. I have found same content on that E-Commerce website from manufacturer website. You can visit following pages to know more about it.

http://www.vistastores.com/casablanca-sectional-sofa-with-ottoman-ci-1236-moc.html

http://www.abbyson.com/room/contemporary/casablanca-detail

http://www.vistastores.com/contemporary-coffee-table-in-american-white-oak-with-black-lacquer-element-ft55cfa.html

http://www.furnitech.com/ft55cfa.html

I don't want to go with Robots.txt, Meta Robots NOINDEX & Canonical tag. Because, There are 5000+ products available on website with duplicate content.

So, I am thinking to add Source URL on each product page with Do follow attribute. Do you think? That will help me to save my website from duplicate content penalty?

OR How do I Syndicating Content for SEO Benefit?

[CommercePundit]

Hi Matt,

Thank you very much for two valuable suggestions. I am agree with you. We have added product specification in form of paragraph.

Now, We are planning to compile set of content for each and every product page for good user experience. It may create some romance on product pages.

I will consider your URL length related input in next product import.

If you have any additional inputs or suggestions for me? If yes so It will fabulous for me. Because, I have visited your website and You have done great work over there.

This is biggest reason to love SEOmoz... Right platform to communicate more with E-Commerce marketing guys... just like you!!

[MattJanaway]

That's not the site I was talking about specifically but it is a site that my team are working on.

Looking at that product on your page, the content is essentially is a list of features. My advice? Try and make it unique and interesting. It can be hard to do this without simply thickening the content with fill words though. Maybe try to be funny?

By the way, I'd try and make your URL a little shorter

Matt

[CommercePundit]

Hi Matt,

I hope, You're talking about following website.

http://www.theworkplacedepot.co.uk/

I have checked categories and We are working on similar products.

http://www.theworkplacedepot.co.uk/lincoln-office-chair

We are selling same product on our store.

We have done lot of work on Office Chairs category & product page.

http://www.vistastores.com/professional-air-grid-managers-office-chair-with-black-mesh-seat-5500.html

But, We are getting issue to capture maximum impressions and clicks on product page due to using content from manufacturer website.

[MattJanaway]

Great. I'm pleased you are wanting to do it the right way. Many people come here for advice and simply reject the advice given because it costs too much money or takes too much effort.

Generally, creating decent unique descriptions for 5000 products will take lots of time and effort. If you do have a budget for this sort of thing then it might be worth trying oDesk or Elance or something similar. Just remember that if you follow this advice, you should also have someone editing and checking the descriptions that you are provided with.

If it makes you feel any better, I'm working on a site at the moment which needs unique descriptions for 30,000 products.

Matt

[CommercePundit]

Hi Matt,

Honestly, You don't need to say sorry for it. I am really happy to read very straight answer.

If unique description is only solution so, I will happy to go with it. But, I want to double make sure before jump on it.

Because, It's big investment of time & money for us. I am quite excited to read few more answers on this question.

By the way.. Thanks for your answer...

[MattJanaway]

If you want the honest answer then there is only one real way of making this work... Rewrite the descriptions. Make them unique.

If you really want the pages to do well then this is the solution.

Sorry to be the bearer of bad news!

Matt