How do I Syndicating Content for SEO Benefit?
-
Right now, I am working on one E-Commerce website. I have found same content on that E-Commerce website from manufacturer website. You can visit following pages to know more about it.
http://www.vistastores.com/casablanca-sectional-sofa-with-ottoman-ci-1236-moc.html
http://www.abbyson.com/room/contemporary/casablanca-detail
http://www.furnitech.com/ft55cfa.html
I don't want to go with Robots.txt, Meta Robots NOINDEX & Canonical tag. Because, There are 5000+ products available on website with duplicate content.
So, I am thinking to add Source URL on each product page with Do follow attribute. Do you think? That will help me to save my website from duplicate content penalty?
OR How do I Syndicating Content for SEO Benefit?
-
Hi Matt,
Thank you very much for two valuable suggestions. I am agree with you. We have added product specification in form of paragraph.
Now, We are planning to compile set of content for each and every product page for good user experience. It may create some romance on product pages.
I will consider your URL length related input in next product import.
If you have any additional inputs or suggestions for me? If yes so It will fabulous for me. Because, I have visited your website and You have done great work over there.
This is biggest reason to love SEOmoz... Right platform to communicate more with E-Commerce marketing guys... just like you!!
-
That's not the site I was talking about specifically but it is a site that my team are working on.
Looking at that product on your page, the content is essentially is a list of features. My advice? Try and make it unique and interesting. It can be hard to do this without simply thickening the content with fill words though. Maybe try to be funny?
By the way, I'd try and make your URL a little shorter
Matt
-
Hi Matt,
I hope, You're talking about following website.
http://www.theworkplacedepot.co.uk/
I have checked categories and We are working on similar products.
http://www.theworkplacedepot.co.uk/lincoln-office-chair
We are selling same product on our store.
We have done lot of work on Office Chairs category & product page.
But, We are getting issue to capture maximum impressions and clicks on product page due to using content from manufacturer website.
-
Great. I'm pleased you are wanting to do it the right way. Many people come here for advice and simply reject the advice given because it costs too much money or takes too much effort.
Generally, creating decent unique descriptions for 5000 products will take lots of time and effort. If you do have a budget for this sort of thing then it might be worth trying oDesk or Elance or something similar. Just remember that if you follow this advice, you should also have someone editing and checking the descriptions that you are provided with.
If it makes you feel any better, I'm working on a site at the moment which needs unique descriptions for 30,000 products.
Matt
-
Hi Matt,
Honestly, You don't need to say sorry for it. I am really happy to read very straight answer.
If unique description is only solution so, I will happy to go with it. But, I want to double make sure before jump on it.
Because, It's big investment of time & money for us. I am quite excited to read few more answers on this question.
By the way.. Thanks for your answer...
-
If you want the honest answer then there is only one real way of making this work... Rewrite the descriptions. Make them unique.
If you really want the pages to do well then this is the solution.
Sorry to be the bearer of bad news!
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO and duplicate content: what should I do when hreflangs are not enough?
Hi, A follow up question from another one I had a couple of months ago: It has been almost 2 months now that my hreflangs are in place. Google recognises them well and GSC is cleaned (no hreflang errors). Though I've seen some positive changes, I'm quite far from sorting that duplicate content issue completely and some entire sub-folders remain hidden from the SERP.
Intermediate & Advanced SEO | | GhillC
I believe it happens for two reasons: 1. Fully mirrored content - as per the link to my previous question above, some parts of the site I'm working on are 100% similar. Quite a "gravity issue" here as there is nothing I can do to fix the site architecture nor to get bespoke content in place. 2. Sub-folders "authority". I'm guessing that Google prefers sub-folders over others due to their legacy traffic/history. Meaning that even with hreflangs in place, the older sub-folder would rank over the right one because Google believes it provides better results to its users. Two questions from these reasons:
1. Is the latter correct? Am I guessing correctly re "sub-folders" authority (if such thing exists) or am I simply wrong? 2. Can I solve this using canonical tags?
Instead of trying to fix and "promote" hidden sub-folders, I'm thinking to actually reinforce the results I'm getting from stronger sub-folders.
I.e: if a user based in belgium is Googling something relating to my site, the site.com/fr/ subfolder shows up instead of the site.com/be/fr/ sub-sub-folder.
Or if someone is based in Belgium using Dutch, he would get site.com/nl/ results instead of the site.com/be/nl/ sub-sub-folder. Therefore, I could canonicalise /be/fr/ to /fr/ and do something similar for that second one. I'd prefer traffic coming to the right part of the site for tracking and analytic reasons. However, instead of trying to move mountain by changing Google's behaviour (if ever I could do this?), I'm thinking to encourage the current flow (also because it's not completely wrong as it brings traffic to pages featuring the correct language no matter what). That second question is the main reason why I'm looking out for MoZ's community advice: am I going to damage the site badly by using canonical tags that way? Thank you so much!
G0 -
Duplicate content across domains?
Does anyone have suggestions for managing duplicate product/solution website content across domains? (specifically parent/child company domains) Is it advisable to do this? Will it hurt either domain? Any best practices when going down this path?
Intermediate & Advanced SEO | | pilgrimquality0 -
Same content, different languages. Duplicate content issue? | international SEO
Hi, If the "content" is the same, but is written in different languages, will Google see the articles as duplicate content?
Intermediate & Advanced SEO | | chalet
If google won't see it as duplicate content. What is the profit of implementing the alternate lang tag?Kind regards,Jeroen0 -
Content Help for Dealers
What type of content would anyone recommend writing for power sports dealers (ATV dealers, Motorcycle Dealers, Jet Ski Dealers, etc) or outdoor power equipment dealers (tractors, lawn mowers, etc) when they're website consists mainly of inventory pages? These dealers are trying to improve brand awareness, but creating content that answers searchers' questions/intent is tough and I want to make sure I am on the right track. I'm trying to create unique content. I am optimizing existing pages and then so far I've been writing brand pages, describing the brands, advertising that they carry this brand, creating links and call-to-actions to the inventory pages,etc. I want to first create authority and crawlable content for this brand. From there, I have been trying to create product category pages, describing the top products under that brand and working to creating product comparison content instead of simply describing it. Why Buy type of stuff, but that gets tricky to make unique. Any suggestions on unique content or better strategies versus just brand descriptions, product descriptions/comparisons, etc? I also want to make sure that creating multiple pages focused on one brand and an overall category isn't cannibalization of a topic. Obviously each page is slightly different and gradually going into more detail, but I want to make sure. Any recommendations on types of content or different strategies would be helpful! Also - I should mention that I am limited by the platform. I cannot create/utilize a blog page or anything like that. Thanks!
Intermediate & Advanced SEO | | Crichardson19900 -
SEO - is it site or page
Hi When we're talking about SEO does the search engine only look at the whole site in general or do they look at the individual page when we're talking about SERP? So if you have a keyword "my search term" Does the search engine look at the site first or the page with the term on then rank you or is it the page then the site.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Stolen website content
Hello, recently we had a lot of content written for our new website. Unfortunately me and my partner have went separate ways, and he has used all my unique content on his own website. All our product descriptions, about us etc, he simply changed the name of the company. He has agreed to take the content down, so that i can now put this content on our new website which is currently being designed. Will google see this as duplicate content as it has been on a website before? Even though the content has been removed from the original website. I was worried as the content is no longer "fresh" so to speak. Can any one help me with this,
Intermediate & Advanced SEO | | Alexogilvie0 -
Joomla duplicate content
My website report says http://www.enigmacrea.com/diseno-grafico-portafolio-publicidad and http://www.enigmacrea.com/diseno-grafico-portafolio-publicidad?limitstart=0 Has the same content so I have duplicate pages the only problem is the ?limitstart=0 How can I fix this? Thanks in advance
Intermediate & Advanced SEO | | kuavicrea0 -
SEO issues with IP based content delivery
Hi, I have two websites say website A and Website B. The website A is set up for the UK audience and the website B is set up for the US audience. Both websites sell same products with some products and offers not available in either country. Website A can't be accessed if you are in US. Similarly website B can't be accessed if you are in UK. This was a decision made by the client long time ago as they don’t want to offer promotions etc in the US and therefore don’t want the US audience to be able to purchase items from the UK site. Now the problem is both the websites have same description for the common products they sell.Search engine spiders tend to enter a site from a variety of different IP addresses/locations. So while a UK visitor will not be able to access the US version of the site and vice versa, a crawler can. Now i have following options with me: 1. Write a different product descriptions for US website to keep both the US and UK versions of the site in the Google Index for the foreseeable future. But this is going to be time consuming and expensive option as there are several hundred products which are common to both sites. 2. Use a single website to target both US and UK audience and make the promotions available only to the UK audience. There is one issue here. Website A address ends with '.co.uk' and website B has different name and ends with .com. So website A can't be used for the US audience. Also website A is older and more authoritative than the new website B. Also website A is pretty popular among UK audience with the .co.uk address. So website B can't be used to target the UK audience. 3. You tell me
Intermediate & Advanced SEO | | DevakiPhatak2